Webbiquity

AUGUST 1, 2019

B2B lead generation tools help marketers more effectively develop new prospective sales opportunities. They can help generate a bigger and better lead pipeline across any business and industry. Sales Automation: A sales automation tool helps with the lead generation process as well as moving sales prospects through the sales funnel.

Marketing Automation Services 203

Marketing Automation Services Lead Generation Top of Funnel Lead Scoring 203

WriteSpark

MARCH 17, 2009

Many companies use white papers at the beginning of the sales cycle to attract prospects. A white paper can set the agenda for a purchase decision by convincing the reader that the areas where your product is better than its competition are the most important to consider.

Paper 120

Paper Purchase Sales Cycle Copywriting 120

Ambal's Amusings

JUNE 2, 2010

Today white papers have become HOT marketing vehicles, and countless numbers of companies are using them to generate leads and grow their business. Now there’s an online class that will teach you every phase of the white paper planning, development, and marketing process. Jonathan Kantor.

Paper 100

Paper Class Conference Planning 100

Optinmonster

FEBRUARY 15, 2024

But creating and delivering lead magnets can be a complex process. It’s a truly overwhelming process for most small businesses. For years, OptinMonster customers like you have begged me to build a lead magnet creator that would simplify that entire process. It’s a bullet-proof formula that’s proven to work. What’s Coming Next?

Small Business Marketing 96

Small Business Marketing Leads Lead Marketing Qualified Leads 96

The Point

APRIL 19, 2017

Here are 8 simple questions to help you decide whether that content is good enough. Does the topic help to qualify the prospect as someone suffering from a problem or pain point your product/service can solve? What’s the problem or challenge that your content purports to help address? There is no one, definitive answer.

Top of Funnel 214

Top of Funnel Demand Generation Agencies Demand Generation Paper 214

Martech

AUGUST 22, 2023

Buyers needed to know that Finish Thompson could help them at all stages of making an industrial pump purchase decision, from product design and manufacturing to installation, service and maintenance. RH Blake took the company through its strategic process, a roadmap for gaining customer insight based on voice of the customer (VoC) methods.

Case Studies 78

Case Studies Case Study Studies Buy 78

Ambal's Amusings

DECEMBER 8, 2009

What impact does this have on the readers of our white papers? How do we ensure that our white paper is not only read but also acted upon? Jonathan Kantor addresses this question and more in his new book Crafting White Paper 2.0: Crafting White Paper 2.0 Tell us about The White Paper Company.

Paper 100

Paper Enterprise Management Work Management Marketing Management 100

Marketing Insider Group

JULY 11, 2023

Because let’s face it, the shorter the buyer’s journey and sales process, the better for everyone involved. This could include: Templates Webinars Videos eBooks White papers Image Source: Digital Marketers World But here’s the catch: your customers don’t necessarily need to pay with money.

Ad Exchange 242

Ad Exchange High Quality Lead Landing Pages Content 242

SnapApp

AUGUST 11, 2015

So while tools like white papers are powerful, there are many other content options to consider when you really want to connect with your audience. Podcasts can be powerful lead generators that bring in new customers and build brand awareness much in the same way a traditional white paper would. Double whammy!

Paper 54

Paper B2B Marketing Planning Screencast 54

Launch Marketing

OCTOBER 28, 2020

Research has shown that up to 50% of leads are qualified but not yet ready to buy and only 3% of those in the market are in an active buying process. Often times sales teams are solely focused on short-term gains and not interested in the longer nurturing processes. Acquisition. Benefits of Lead Nurturing.

Sales Management 111

Sales Management Lead Nurturing Lead Scoring Lead Ranking 111

Marketing Insider Group

APRIL 21, 2021

This new Checklist: Perfecting Your B2B Brand Identity helps B2B companies hone how their brand looks, feels, and sounds in the marketplace, which is a great first step to creating the voice that will transcend your content. Personable: We’re a relaxed, casual, and fun group of hardworking people who strive to help your business succeed.

B2B 363

B2B Paid Search Agency Guidelines Content 363

The ROI Guy

MARCH 24, 2013

Traditional white papers are likely the staple of your content marketing portfolio, and for good reason. According to a recent IDG survey, 84% of buyers leveraged white papers as a key resource to help them make a purchase decision. Short attention span theater – The typical white paper is just too long.

Paper 40

Paper Ideal Customer Profiles Marketing Automation Services Eloqua 40

Ambal's Amusings

MAY 6, 2010

We asked white paper experts: " How should marketers balance the need for free content (helpful for prospects decision making) Vs. the need to have content that produces a steady flow of good leads (that can directed to sales team)? He is also the author of the White Paper Pundit blog.

Paper 100

Paper Enterprise Management Buying Cycle Lead Ranking 100

Customer Experience Matrix

JULY 9, 2009

Summary: a new white paper says business analysts gather data with little help from IT. I'm not so sure, but agree that collaboration tools like Lyza Commons can help both groups cooperate. If manipulation and interpretation matter most, then features for processing and visualization are at the top of the list.

Paper 120

Paper Business Analysis Software 120

Ambal's Amusings

FEBRUARY 4, 2010

How do you concisely convey the information you want to present in your white paper? How long should a white paper be to convey information and yet hold readers interest from start to end? We have invited White Paper Experts to shed light on the following question: "What is the ideal length of a white paper?"

Paper 100

Paper Enterprise Management Marketing Management Case Studies 100

Act-On

NOVEMBER 15, 2023

Sales enablement is an ongoing strategic process that supports sales teams with the right tools, resources, and skills to improve efficiency and drive higher revenue. But the challenge is that without a strong understanding of the people, processes, and enterprise-wide insights, you can still miss the mark.

Sales Cycle 233

Sales Cycle Practices Marketing Automation Services Buyer Personas 233

Martech

APRIL 25, 2023

Unsurprisingly, artificial intelligence is poised as the shining knight in digital armor, ready to face the talent shortage head-on and help companies overcome these challenges. Jessica, a MOps professional at a large technology company, enjoys finding technology that can help her bring more value to her work and the company.

Marketing AI 95

Marketing AI Allocation Top of Funnel Planning 95

Only B2B

APRIL 3, 2024

be What is Intent Data and How Does it Help Identify Sales-Qualified Leads? It analyzes diverse online behaviors, including content downloads, registrations for white papers, visits to solution-related webpages, and even interactions with competitor content. However, intent data introduces a powerful new dimension to scoring.

Sales Qualified Leads 71

Sales Qualified Leads Intent Data Lead Ranking High Quality Lead 71

Act-On

FEBRUARY 16, 2024

Of course, this is a quick summary of the process. Email nurture campaigns help you build affinity with both customers and prospects. Email nurture campaigns can help you go deeper with your existing customers and grow your CLV. Here’s a few ideas: Segmented product recommendations.

Lead Nurturing 197

Lead Nurturing Lead Scoring Lead Ranking Top of Funnel 197

Sword and the Script | B2B

AUGUST 15, 2023

B2B buyers say they want quality content that demonstrates you understand their industry, and their company and helps them to build a business case to buy your tech product One of the reasons content marketing is so important to B2B companies is the fact that the last person a buyer speaks to is a salesperson.

Marketing Management 76

Marketing Management Vendors Studies Top of Funnel 76

Marketing Insider Group

MARCH 9, 2023

.” Maybe you were never burned by using the first number you found, only to discover it’s from a blog post that points to an article published three years ago, which in turn links to a white paper from 2012, which referenced the original statistic in a 1998 university study.

Stats 291

Stats Advertising Agencies Paid Search Agency Work Management 291

Only B2B

APRIL 10, 2024

Usually, MQLs are the leads that have shown interest in various ways, like downloading content like ebooks, white paper, signing up for a company newsletter attending a webinar or online event. This helps prioritize leads with the highest conversion potential. But ignoring MQL altogether is a costly mistake.

Marketing Qualified Leads 71

Marketing Qualified Leads Lead Ranking Sales Qualified Leads High Quality Lead 71

ClickZ

OCTOBER 28, 2020

Speech-to-text technology like Trint’s can transcribe audio in real-time with the help of AI. Learn more by downloading their free white paper from ClickZ. While automated transcription alone can help improve your content’s speed-to-market, Trint is a collaborative tool aimed at facilitating team collaboration.

Content 143

Content Video Marketing Automation Touchpoints 143

KoMarketing Associates

SEPTEMBER 13, 2018

If you know content can help you reach more of your target audience, there are some ways you can increase the value of your content. Require an email address or contact information for big pieces of content, like ebooks and white papers. Ebooks & White Papers. White Papers.

Sales Qualified Leads 152

Sales Qualified Leads Top of Funnel Webinar Metrics Lead Scoring 152

Only B2B

MARCH 6, 2024

Understanding the lead generation vs lead qualification is crucial to smoothen your sales process and maximize conversions. This process involves assessing a lead’s fit for your offerings based on specific criteria. downloading white papers, visiting product pages, attending webinars).

Lead Qualification 71

Lead Qualification Lead Ranking Lead Generation Lead Scoring 71

The ROI Guy

SEPTEMBER 13, 2011

Interactive White Papers can be used at various stages to help facilitate the buyer’s decisions, depending on the content of the white paper itself. Interactive White Papers with personalized competitive comparison matrices and Total Cost of Ownership (TCO) comparisons often serve best during this final stage.

Paper 40

Paper Interactive Marketing Process Comparison 40

Webbiquity

AUGUST 1, 2023

Here are nine helpful strategies. But organizations typically seek to accelerate this process as much as possible. Directory Listings Although they don’t have as much impact on SEO as they did a few years ago, directory listings (on the most reputable, high-traffic sites) can still help increase site visibility.

Paid Content 243

Paid Content Aggregage Marketing Websites Paid Search Agency 243

Zoominfo

MARCH 10, 2021

For example, ecosystems not only include vendors of software, but also consulting firms that help clients manage installations and third-party maintenance providers. CRM implementations contribute to a massive, related ecosystem — in other words, a network of companies all providing services around a product.

Work Management 246

Work Management Analysis Marketing Management Cost 246

ClickDimensions

JANUARY 22, 2024

Marketing technology helps marketers today achieve great things. This white paper explores why the human touch matters in marketing technology as well as purchasing process considerations to ensure that you get more than faceless customer service and support. However, technology alone can only take users so far.

Paid Search Agency 40

Paid Search Agency Service Paper Purchase 40

ClearVoice

NOVEMBER 1, 2022

This helps to increase the chances of prospects turning into qualified leads and, ultimately, customers. If your content does not provide the information they are looking for in their stage of the buying process, you may get overlooked for another company that has provided the content that aligns with their current needs.

Buy 59

Buy Process Webinar Metrics Marketing & Strategy 59

Marketing Insider Group

FEBRUARY 3, 2021

Content agencies hire expert writers who can persuade, inform, and attract search engines in the process. For example, your team might tackle a set of social media posts for a retailer for the first half of their day, while during the next half, they dig into heavy research to craft a white paper for a medical equipment manufacturer.

Marketing Agencies 2 275

Marketing Agencies 2 Paid Search Agency Advertising Agencies Ad Agencies 275

Biznology

JUNE 4, 2018

.” While Gartner clients all seemed convinced that influencing buyers later in the process is critical, most admitted they had not shifted their content creation priorities. Video has double the impact late in the sales process. There is no stage of the buying process where buyers stop liking video. Source: SAVO Group.

Top of Funnel 173

Top of Funnel Video Marketing Case Studies Gartner 173

Navigate the Channel

NOVEMBER 9, 2023

On the other hand, creating white papers and ebooks is a good way to improve your standing as a thought leader in your industry. While Facebook still offers a number of tools that help you reach your target audience, recently, the social media giant shifted from a marketing focus to one that is grounded in connecting people.

Public Relations 65

Public Relations Social Media Paper FAQ 65

Marketing Insider Group

APRIL 11, 2023

Hiring in-house help is an expensive way to boost your social media presence, and paid search ads only generate about 5% of traffic. Web design services will help your company curate a site that actively attracts and engages new visitors. Creating blog posts , videos, articles, Ebooks, case studies, white papers, etc.

Marketing Automation Services 329

Marketing Automation Services Marketing Budget Paid Search Agency Service 329

BOP Design

JANUARY 4, 2022

As an experienced B2B marketing agency , we thrive on innovative ideas and are always on the lookout for new trends, strategies, and approaches to help our clients better connect with their target audience. Sponsored White Papers Without Substance. A white paper that has no valuable takeaways is just an empty shell.

Tactics 105

Tactics B2B Thought Leadership Content Marketing Webinar Metrics 105

NuSpark Consulting

FEBRUARY 26, 2023

Leads are potential customers who have shown an interest in a product or service, and lead generation is the process of identifying, attracting, and converting these leads into paying customers. These incentives can take many forms, such as e-books, webinars, white papers, checklists, templates, and more.

Lead Generation 130

Lead Generation Marketing Budget Lead Scoring Lead Ranking 130

The Point

FEBRUARY 28, 2023

For some, it may be the hassle of navigating an onerous MDF approval process. Whatever the process, partners should invest the time in planning and preparation to ensure those sales or marketing dollars reap the greatest reward. Weaving that story into content, ads, and other campaign assets will help your company stand out.

Demand Generation Agencies 147

Demand Generation Agencies Advertising Agencies CMS Development Work Management 147