Content4Demand

AUGUST 25, 2020

Then, use a third-party tool or platform to val idate what you’re hearing. For some readers, these little tidbits help bring your story to life and even help trigger your audience to look further into a new approach or new investment. In the world of the buyer’s journey, this would be the “awareness stage” or TOFU.

Top of Funnel 70

Top of Funnel VALS Case Studies Case Study 70

Sprout Social

APRIL 30, 2020

While it’s imperative that you understand your audience and their unique engagement patterns—insights that Sprout’s ViralPost® algorithm can deliver—it’s also helpful to consider macro trends as well. — Val Vesa (@adspedia) September 7, 2018. In the creation of version 2.0 Access Sprout’s free, industry-leading data.

Optimization 87

Optimization VALS Ideal Customer Profiles Custom Publishing 87

Content Marketing Institute

SEPTEMBER 5, 2018

“OK, Google, how do I integrate helpful chatbots into my existing content strategy without spending a fortune or frustrating my audience?”. To determine the intent, the bot recognizes a command from a pre-defined grammar or uses natural language processing (NLP) to parse the input. The city and temperature are variables.

CMS Development 75

CMS Development Marketing AI VALS Marketing & Strategy 75

BenchmarkONE

NOVEMBER 11, 2021

With the rise of video content, when 69% of people prefer to watch a video to learn about a product or service, how-to videos help customers find answers to their questions and make the resolution process faster and more cost-efficient. Take a look here: Source. Check out how Air France did it: Source. Author Bio.

Ideal Customer Profiles 82

Ideal Customer Profiles Tips Customer Satisfaction VALS 82

Hubspot

MARCH 17, 2015

When Val Fox, a director in Bentley University ''s marketing and communication department, wanted to implement Hubspot for their PreparedU program, one of the first things she had to do was “sell people internally” on the idea. We talked with Val and she walked us through three tips for creating internal buy-in. 1) Communicate Openly.

VALS 28

VALS Education Inbound Marketing Buy 28

Litmus

DECEMBER 18, 2018

We Need Your Help! To help power another year of great webinars, participate in our 2019 State of Email Survey. We’ve been hosting Live Optimization sessions at our conferences for years, giving tons of feedback on real-life email campaigns to a lot of email geeks in the process. Let your voice be heard! Take our 2019 Survey ?.

Webinar Metrics 55

Webinar Metrics Budget Programs VALS Customer Surveys 55

Onalytica B2B

FEBRUARY 17, 2016

First, companies have to be able to create a fundament of structured and unstructured data through data process management, combining datasets from ‘things’, touch points and external sources. Like in any data-driven business model, customer-centricity and relevance are key factors to excel. IBMResearch. IBM Research. MITSloan Mgmt Review.

Lead Ranking 50

Lead Ranking Brand Identity Branding Lead Scoring 50

Litmus

JANUARY 23, 2024

I—along with the rest of the email team—dug into our bookmarks and found some treasures that have helped us along the way. And I hope they help you, too. Milled can help. And for a regulated industry like pharmaceuticals, looking at what retailers are doing with their email programs doesn’t really help.

Examples 86

Examples VALS Newsletter Design 86

Convince & Convert

JULY 28, 2010

When I discuss this concept with companies, however, too often I hear something in the realm of “we don’t know what to provide our customers that would be helpful.&# Diagnosing your potential helpfulness doesn’t have to have the complexity of drilling a relief well, learning the triangle offense, or even Mahjong.

Social Media 148

Social Media Media Webinar Metrics Marketing & Strategy 148

Litmus

JANUARY 3, 2019

Live Optimization is one of the most popular sessions at our Litmus Live conferences because our panel of email experts helps marketers improve real-life emails and everyone learns in the process. In it, onboarding email expert Val Geisler and Litmus’s Chad S. Learn from real-life onboarding emails, submitted by your peers.

Peer-to-peer 62

Peer-to-peer Optimization VALS Copywriting 62

Brandpoint

DECEMBER 5, 2018

Any pre-writing organization that works will keep you on track and help you write more quickly. To save even more time, consider nixing the research process and talk to an expert instead. This can be helpful for highly technical topics that may take an actual human explanation. Not the outlining type? That’s OK, too.

VALS 107

VALS Barriers Skype Wikipedia 107

Litmus

FEBRUARY 15, 2019

Many email marketers go through the difficult process of creating onboarding emails—you are definitely not alone! Download the free ebook ?.

Peer-to-peer 72

Peer-to-peer Tips VALS Ideal Customer Profiles 72

Outgrow

FEBRUARY 5, 2024

I was actually in Singapore helping a friend of mine open up her video game virtual item marketplace. Because he helped me understand why blockchain and tokenization were super important. Let’s say that Val is the guy who created Steam, so think of Fortnite, well, not Fortnite, but CS GO right counterstrike.

Advertising Agencies 52

Advertising Agencies Outgrow Video Marketing Mobile Marketing 52

Content Marketing Institute

MARCH 29, 2018

As Noz puts it: “What you must have for chatbots is extremely helpful everywhere else.”. Val Swisher (in her talk Artificial Intelligence: Changing the Game for the Future of Content) similarly assured her audience that not all chatbots must be sophisticated like Siri or Alexa. Wanna build a bot?

Marketing AI 106

Marketing AI Conference Top of Funnel Enterprise Management 106

Unbounce

JULY 30, 2019

Here are a few ideas to help you go beyond lame-duck discounts: BOGO (Buy One, Get One) Deals. This special shouldn’t be mentioned until this step in the process, of course. But hitting those warm feels or helping someone find the perfect gift for their loved one satisfies the intent more than an appeal to self-interest.

Landing Pages 111

Landing Pages Bundling Urgency Marketing Ad Exchange 111

Litmus

SEPTEMBER 25, 2023

And we need help figuring out what’s slowing us down from getting there. How can we make that process simpler and easier for our brains? “The ” – Leah “Generative AI is the best help for a senior copywriter.” Thanks for the tips, Val! That’s no exaggeration, either—it was science!

Marketing AI 97

Marketing AI VALS Top of Funnel Work Management 97

Convince & Convert

AUGUST 3, 2010

3 Ways Facebook is Killing Your Website" [link] [link] Val F RT @jaybaer: "R.I.P. And then you see that Facebook for a short period blocked the account of a journalist who wrote about FB very often and actively helped other people warning them against scam pages – these are still there and HIS account blocked?

Social Media 167

Social Media Facebook Paid Content Marketing Websites 167

Convince & Convert

AUGUST 3, 2010

3 Ways Facebook is Killing Your Website" [link] [link] Val F RT @jaybaer: "R.I.P. And then you see that Facebook for a short period blocked the account of a journalist who wrote about FB very often and actively helped other people warning them against scam pages – these are still there and HIS account blocked?

Facebook 167

Facebook Marketing Websites Paid Content Social Media 167

Convince & Convert

AUGUST 25, 2010

Imagine opting into a “crowdsourcing&# activity when you log into your local joint… &# everyone here today is working on an idea to help alleviate the litter problem downtown…want to join?&# link] [link] Val White Altesman Oh no! How can I help you? Third Place. Now I'll NEVER find a seat at @Starbucks.

Paid Content 142

Paid Content Facebook Paid Search Agency Advertising Agencies 142