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Three B2B Marketing Trends to Watch in 2023

Webbiquity

Marketing efforts have helped the industry reach new clients and better understand the needs of its audience. That makes it crucial for B2B stakeholders to keep current on the latest marketing trends in order to remain competitive. Here are three key B2B marketing trends for 2023 worth watching.

Trends 306
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The Future of B2B eCommerce Marketing Trends

Webbiquity

This post details four predictions for key B2B eCommerce marketing trends in 2023. Predictive analytics: AI and ML algorithms can analyze vast amounts of client data to provide insights into future behaviors and trends. Today, B2B sales prospects turn to the Internet not just for product research but also purchasing.

eCommerce 270
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Integrate Sales and Marketing Software to Streamline Processes

Act-On

But once you get aligned on the principles , sales and marketing software integrations can bring shared processes to life much easier. Visibility into CRM data will help marketers segment and personalize content, such as delivering emails from their assigned sales rep. Technology can’t solve every problem between sales and marketing.

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Marketing Budget and Strategy Trends for 2023 – Seven Intriguing Insights

Webbiquity

Image credit: Marketing Manager Mindset Report 2023 from Livestorm, mention, and Jotform This is likely explained partly by the growth in B2B ecommerce (where sales reps play a smaller role) and the fact today’s B2B buyers are typically 57%-70% of the way through their buying process before engaging with a sales person.

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Maximize Your ABM

Speaker: Jeff Marcoux, VP Product Strategy & Marketing at TTEC

The process of buying new tools along with the massive organizational shift required for ABM can be overwhelming for even the most seasoned marketers. This session will help you start off on the right foot. If you are considering implementing account-based marketing, chances are you have also explored technology options.

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Why Trend-Hopping Can Lead to Brand Failure on Social

Convince & Convert

What should you consider before hopping on a social trend? There’s great benefits to incorporating trendy content in your brand channels, however, there’s a misconception that just hopping into the trend will lead to success for your brand. Before you consider hopping on trends for your brand, there’s a few things to consider. #1

Trends 143
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Five Top PR Trends to Watch in 2021

Webbiquity

Improving your PR efforts and maintaining them at a high level requires paying close attention to the latest trends. Here are five important PR trends to watch in 2021. PR professionals will pay even more attention to reputation management trends, to design more robust strategies, for the brands they represent.

PR 271
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Preparing for SaaS Funding: Evaluating your Funding Options

Speaker: Jon Steinberg, Co-founder of Mountside Ventures, and Clayton Whitfield, Co-Founder and SVP of Revenue Programs at SaaSOptics

Whether you fall into the category of “non-VC compatible,” or just prefer a more non-dilutive option, understanding what alternatives there are and how to evaluate them based on your business and operational goals will pave the way to a successful financing outcome that’ll help scale your business.

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Seven Things Marketers Need to Know About Lead Generation

Speaker: Douglas Burdett, Host of The Marketing Book Podcast, Founder/Principal of ARTILLERY

Lead generation is the process of attracting and converting strangers and prospects into someone who has indicated interest in your company's product or service. Lead generation has become much more important because the buying process has changed, and marketers need to find new ways to reach buyers and get heard through the noise.