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Are You Falling for These 6 Customer-Centricity Myths?

Vision Edge Marketing

Facts: Not just for large companies, embracing, and successfully implementing, customer-centricity at any scale can help businesses grow into larger companies. Take this simple, yet powerful assessment to find out and gain insights into where to invest to improve your results. However, they often go untracked.

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2023 Predictions: Digital media and advertising

Martech

It feels like an industry-wide effort to enhance measurement, so I think 2023 will show improvements that will help advertisers tie to outcomes.”. In the past, buyers have looked at things like take rates and discounts, directness, quality, performance, or fraud when they evaluate supply paths. Processing. Get MarTech!

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26 A/B Testing Examples to Inspire Your Next Test

Convert

There are examples of A/B testing in marketing that turned out successful and helped businesses increase their conversion rates. These examples can be a springboard for your own conversion rate optimization journey — something to trigger a train of thoughts that’ll lead you closer to your winning hypothesis. and turn up blank.