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How ZoomInfo Helped Three Customers Propel Their GTM Strategies

Zoominfo

At the recent Forrester B2B Summit North America, ZoomInfo founder and CEO Henry Schuck sat down with leaders from Smartsheet, Sendoso, and BlueOcean to talk about the practical ways ZoomInfo has helped them optimize productivity and align their sales and marketing goals. See for yourself with a free trial.

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How MIG Helped Contract Logix Supercharge Its Content Marketing Strategy

Marketing Insider Group

How does a relatively small marketing organization scale its content strategy and deliver more valuable content to its customer base? When faced with difficulty keeping up with its content marketing strategy, Contract Logix contacted the experts at Marketing Insider Group. ” Can MIG Help Your Company’s Content Marketing?

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7 Steps to Developing an SEO Process in B2B Marketing

Top Rank Marketing

When developing content optimized for search, the basic advice to write helpful content is a good place to start. Any B2B marketer looking to rank for competitive keywords should invest the necessary time in developing an SEO process that starts well before any words are written and extends far beyond the moment of publication.

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Streamlining Your Sales Process

SmartBug Media

Developing a journey from prospect to customer acquisition demands a specific sales process—and, often, sales and marketing teams aren't sure of which responsibilities they hold during that process. A streamlined sales process can help define who does what and get both teams in sync.

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Seven Things Marketers Need to Know About Lead Generation

Speaker: Douglas Burdett, Host of The Marketing Book Podcast, Founder/Principal of ARTILLERY

Lead generation is the process of attracting and converting strangers and prospects into someone who has indicated interest in your company's product or service. Lead generation has become much more important because the buying process has changed, and marketers need to find new ways to reach buyers and get heard through the noise.

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How to Develop a Strategic Planning Process in B2B Marketing

Top Rank Marketing

Attempting a B2B marketing campaign without a strategy can lead to disjointed marketing efforts, resulting in failure to effectively engage your target audience. In this guide, we will go over a step-by-step process for how to develop a B2B marketing strategy.

Planning 118
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5 ways MOps can elevate the annual planning process

Martech

Amid the demands, marketing operations (MOps) teams emerge as potential game-changers — serving as strategic partners among marketing leaders and innovators in the planning process. They are well-equipped to challenge the status quo and offer innovative solutions to the planning process. What performed well? What didn’t?

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How to Successfully Coach Your Sales Team to Drive Efficiency

Speaker: Steve Benson, Founder and CEO, Badger Maps

You can manage activities and processes but people need to be guided to reach their full potential. Implementing the right coaching strategy leads to a better relationship between the sales manager and their team and enables everyone to bring out their true potential. Fortunately, Steve Benson is here to help you create that approach.

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The 7-Step Guide to Sales Acceleration for B2B Marketers

Are bottlenecks and inefficiencies in your B2B sales and marketing processes stalling revenue? Give your sales acceleration formula a makeover with our 7 wildly effective strategies that drive revenue.

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Best Practices for Engaging Your Go-To-Market Sales Teams

Speaker: Ruth Stevens, President of eMarketing Strategy

The next step in the process is to provide leverage to sales as they engage with the prospect, close the deal, and then nurture and deepen the customer relationship. Ways to craft a personalized contact strategy for each buying role at each stage in the buying process.

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Maximize Your ABM

Speaker: Jeff Marcoux, VP Product Strategy & Marketing at TTEC

The process of buying new tools along with the massive organizational shift required for ABM can be overwhelming for even the most seasoned marketers. This session will help you start off on the right foot. If you are considering implementing account-based marketing, chances are you have also explored technology options.

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How ZoomInfo Enhances Your ABM Strategy

For marketing teams to develop a successful account-based marketing strategy, they need to ensure good data is housed within its Customer Relationship Management (CRM) software. More specifically, updated data can help organizations outline key accounts for their campaigns.

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Building a Research Flywheel: A Helpful Guide for Product Managers & Their Teams

Speaker: Jessica Hall, Product Strategy & Design Leader and Co-Author of The Product Mindset

Instead, PMs and business leaders need to turn the crank of the wheel to get processes in motion and build momentum. Join Jessica Hall, Product Strategy & Design Leader and Co-Author of The Product Mindset, for this illuminating discussion on the Flywheel Effect, and discover how it can help you supercharge your product process.

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Togetherness: Achieving Sales and Marketing Alignment

Speaker: Jeff Davis, Founder, jd2 Consulting Group

Studies show failure to align sales and marketing teams around the right processes and technologies costs B2B companies 10% or more of revenue per year. This means we must intimately understand the customer journey then implement tech that helps us provide an amazing customer experience.

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An Actionable Guide to Building Out an Account-Based Marketing Strategy in a Single Quarter

Speaker: Justin Keller, VP of Marketing, and Brad Beutler, Director of Content at Terminus

Either way, you're on the right track and we have just the thought-leaders to help you! How the TEAM framework relates to an effective go-to-market strategy and plan. Tactical things to consider during this process, from the Sales and Marketing POV. May 26, 2021 at 11:00 am PDT, 2:00 pm EDT, 7:00 pm GMT