B2B Digital Marketer

MAY 11, 2023

Our guest, Kate, a seasoned marketing expert, highlights the importance of moving beyond traditional storytelling and embracing genuine connections with your target audience. Podcast Timestamps/Outline 01:17 – Introduction 04:57 – Focus on customer and brand conversation, not storytelling.

Storytelling 52

Storytelling B2B Sales Sales Cycle Amazon 52

ClearVoice

AUGUST 31, 2019

In this series, we examine how Umberto Eco’s book, ‘How to Write a Thesis,’ can be used to help writers improve their focus, research smarter and get any writing project done faster. In part three, we look at how index cards help writers organize ideas and improve storytelling. writing #storytelling Click To Tweet.

Storytelling 82

Storytelling Organization Research Creativity 82

Contently

JULY 10, 2019

Cue data storytelling. The Rise of Data Storytelling. They care about a lot more—and you’ll be able to do that as data supports storytelling by bringing credibility and reliability to the message your PR content is putting out. The Impact of Data Storytelling. Press releases tend to come from within.

Storytelling 155

Storytelling PR Marketing & Strategy Press 155

KoMarketing Associates

MARCH 26, 2019

Good storytelling is an art form. So – let’s dig into how to refine your writing with classic storytelling techniques: 1. So – let’s dig into how to refine your writing with classic storytelling techniques: 1. SHOW: Our solution will help your business. Show, Don’t Tell. Final Thoughts.

Top of Funnel 138

Top of Funnel Storytelling B2B Marketing Content Marketing 138

Webbiquity

JANUARY 16, 2024

Animated Storytelling Animated storytelling is a fun and imaginative way to share ideas in B2B marketing. Keeping the script simple and incorporating visually appealing animations can make the storytelling experience enjoyable and make B2B communication more effective.

Creativity 177

Creativity Work Management Video Marketing B2B Marketing 177

Hubspot

SEPTEMBER 18, 2018

Not a process, method, or technique. Storytelling is described as an art … the “art” of storytelling. Storytelling isn’t something you can grasp in one sitting, after one course. It’s a trial-and-error process of mastery. This graphic from ReferralCandy helps outline what stories are and are not. Here’s why.

Storytelling 101

Storytelling Advertising Mediums Communities Paper 101

Trade Press Services Newsletter

MARCH 7, 2024

While the process is unique to each author, the path to success requires careful planning and execution. Books offer the opportunity to engage target audiences with an in-depth exploration of expertise balanced by compelling storytelling. Revenue, however, is not the only benefit.

Paper 311

Paper Thought Leadership Planning Storytelling 311

Heinz Marketing

JULY 23, 2022

The Power of Storytelling in B2B Marketing. In this article, Paul Cash and James Trezona explore how storytelling fits into B2B marketing and how leaders in this space might utilize its unique powers. ” Help Your Sellers Secure Hard-To-Get-Meetings. .” ” Help Your Sellers Secure Hard-To-Get-Meetings.

Storytelling 74

Storytelling B2B Sales Marketing Analytics Tools Marketing & Strategy 74

ClearVoice

MARCH 9, 2021

Her findings help us explore the neuroscience behind emotions in ways that could help us communicate complexity better. In this seven-part blog series, I take highlights from Barrett’s findings and explore the implications of these processes for writing and storytelling. storytelling #writing Click To Tweet.

Storytelling 98

Storytelling Correlation Click Rate Youtube 98

Anyword

MARCH 4, 2019

The Storytellers , our series featuring candid interviews with leaders from the publishing world, is part of our efforts to showcase successful thought-leaders and share their insights with the rest of the storytelling community. It’s important to have a clear process that leads the way and holds people accountable.

Storytelling 56

Storytelling Process Advertising Agencies Brand Identity 56

Content4Demand

APRIL 24, 2020

Stories Help B2B Buyers Connect Emotionally with Your Brand Narrative increases activity in certain areas of the brain. Adding emotion to narrative triggers the release of oxytocin in the brain, which pushes us to relate, care, trust and help others. That’s why emotions play a big role in storytelling. Explain a process.

Storytelling 66

Storytelling B2B Marketing B2B Case Study 66

Marketing Insider Group

AUGUST 22, 2015

I’ve noticed a content marketing backlash, recently, with a particular vitriol directed toward business storytelling. For example, four weeks ago, the author of The Art of Storytelling in the Age of Content Marketing lashed out at brand journalism. 2) Storytelling is self-serving. 3) Storytelling is “the new copywriting,”.

Storytelling 100

Storytelling Business Copywriting Banner Ads 100

Seismic

MARCH 4, 2021

The best companies today are great storytellers. Among B2B marketers, storytelling is a buzzword that’s often assumed to be the narrative that brands tell their buyer. The first part of storytelling is connecting with the buyer. Storytelling is about putting your best foot forward in the medium where your buyer is.

Storytelling 52

Storytelling Ad Building Marketing Analytics Tools Blast Campaigns 52

Animalz blog

SEPTEMBER 19, 2022

” I went down a Google rabbit hole, hoping to find out more about storytelling in content marketing. So I decided to settle for a lesser quest: finding out when to use storytelling in content marketing. So You Think You’re a Storyteller? ” – Stefan Sagmeister in You are not a storyteller.

Storytelling 55

Storytelling Content Marketing Planning SME 55

markempa

AUGUST 1, 2017

Well, for my whole career as a sales productivity consultant and sales trainer, my stated mission was to help my client lift the bottom 80% of their sales force. I figured I want to help my customers bump up at least the next 50% because if you could get a 10% increase in productivity from that next 50%.

Sales Qualified Leads 324

Sales Qualified Leads Peer-to-peer Buyer Personas Work Management 324

Convince & Convert

APRIL 12, 2024

In this post, we’ll help get rid of the overwhelm in this topic and we’ll breakdown the steps you’ll need to take to start making a case for social media marketing, start empowering your social media teams to start owning what they do best, and to ultimately prove the ROI of your social media efforts. Keep the social team top of mind always.

Social Media 135

Social Media ROI Media Cross-Selling 135

Top Rank Marketing

NOVEMBER 1, 2023

Having released a robust offering of new platform features over the past few months, let’s take a look at six of them and how they can help B2B marketers shine. In addition to providing plentiful new paid advertising options, LinkedIn has also kept the pedal down with innovative new organic content publication and promotion opportunities.

Paid Content 123

Paid Content Features B2B Marketing B2B 123

Stevens & Tate

DECEMBER 11, 2020

Storytelling is one of the most important aspects when it comes of successfully conveying your message to your audience and giving them an idea of who your brand is and what you stand for. However, coming up with different video marketing ideas that help strengthen your brand’s storytelling can be challenging.

Storytelling 59

Storytelling Social Media Video Marketing Social Marketing 59

PureB2B

AUGUST 27, 2017

From ancient to modern times , storytelling has remained a constant throughout the evolution of the human race. Storytelling works because people have the innate desire to learn about certain developments that might be relevant to them. Storytelling also provides an alternate reality, especially if it’s fiction.

Storytelling 76

Storytelling B2B Work Management Marketing Management 76

Vision Edge Marketing

MARCH 19, 2024

While AI can process vast amounts of data and generate highly sophisticated outputs, human creativity is driven by emotions and experiences that no machine can replicate. AI introduces algorithmic patterns as unique tiles, transforming decision-making processes. A unique attribute of the human mind is imagination.

Marketing AI 217

Marketing AI Ethics Creativity Marketing Automation Services 217

Onalytica B2B

NOVEMBER 15, 2018

Knowing how to help your employees become more influential is a win-win scenario where your employees can build their personal brand, all while increasing advocacy and coverage for your brand. Large network on LinkedIn and always know someone who knows someone else who can help. Connectors. Connecting employees with influencers.

Peer-to-peer 279

Peer-to-peer Thought Leadership Social Media Work Management 279

EveryoneSocial

MAY 4, 2020

Whether you work in the marketing department or not, you’ve probably heard more industry experts and brands focused on storytelling. Brand storytelling has been around for years and you probably have numerous companies in your mind right now that tell great stories that often reflect their mission or brand values. . Here’s why. .

Storytelling 70

Storytelling Paid Search Agency Mobile Advertising Marketing & Strategy 70

Marketing Insider Group

APRIL 17, 2023

What Is Brand Storytelling? By Michael Brenner A great story can capture and keep anyone’s attention – so why not turn your brand into the best storyteller of them all? Our article on brand storytelling has everything you need to create a brand that connects with its audience through stories. How Often Should You Blog?

Paid Search Agency 337

Paid Search Agency Content Marketing Lead Scoring Lead Ranking 337

PureB2B

AUGUST 27, 2017

From ancient to modern times , storytelling has remained a constant throughout the evolution of the human race. Storytelling works because people have the innate desire to learn about certain developments that might be relevant to them. Storytelling also provides an alternate reality, especially if it's fiction.

Storytelling 62

Storytelling B2B Work Management Marketing Management 62

Content Marketing Institute

AUGUST 2, 2018

He made cars accessible and affordable to the masses through an innovative process. Marketers didn’t invent the technology to build bots, mobile apps, games, and productivity tools, but they can make them entertaining, delightful, and helpful to entice their audiences to use them. Henry Ford didn’t invent the car.

Storytelling 99

Storytelling Brand Identity Branding Paid Search Agency 99

Marketing Insider Group

APRIL 15, 2024

B2B creators adapt their content for various types of businesses, offering relevant advice and strategies that help businesses of all sizes thrive and evolve. By combining industry expertise with a knack for storytelling , B2B creators are setting new standards for how businesses communicate and connect.

Enterprise Management 236

Enterprise Management B2B B2B Thought Leadership SMB 236

Webbiquity

JUNE 20, 2023

This post explores five effective B2B video marketing strategies that can help you capture attention, deliver compelling messages, and generate demand for your offerings. #1 Explainer videos showcase your product’s abilities, revealing how it can revolutionize the way businesses operate or streamline processes and ultimately propel success.

Webinar Metrics 309

Webinar Metrics Demand Work Management Video Marketing 309

KoMarketing Associates

JUNE 25, 2015

In the words of Skyword CEO & Founder Tom Gerace , the event “explored the art and science of storytelling.” In order to reach audiences, Gerace believes brands need to tell exceptional stories by: Building storytelling into an organizational mindset. Finding storytellers. Creating a storytelling engine.

Storytelling 120

Storytelling Brand Identity Branding Budget Programs 120

Adobe Experience Cloud Blog

APRIL 5, 2018

Even if you’re not looking to enter those markets directly, there are numerous ways VR could help your company, especially in B2C and considered purchase contexts. Storytelling as Strategy. There are several examples of integrating virtual reality into storytelling. VR can help your business in manifold ways.

Business 134

Business Marketing Management Storytelling Thought Leadership 134

Marketing Insider Group

MARCH 30, 2021

Each of these companies is a trailblazer and a storyteller. Successful product marketing will help your business stand out against competitors, connect deeply with consumers, boost revenue, and build a loyal customer base. Different product marketers are responsible for different pieces of this process. Use Storytelling.

Marketing Strategy 363

Marketing Strategy Marketing & Strategy Product Top of Funnel 363

Marketing Insider Group

JULY 23, 2015

Confining storytelling just to marketing or PR limits the value and impact that storytelling can make. Creating citizen storytellers is different from tapping the ranks for ideas to develop into content. Citizen Storytellers. Let’s go beyond marketing’s efforts and into storytelling through the entire employee population.

Storytelling 100

Storytelling Work Management Lead Scoring Lead Ranking 100

Marketing Insider Group

MARCH 21, 2023

Here’s 11 of our favorite content marketing TED talks to help shed light on how you can take your own marketing efforts to the next level. How Physics Helps Me In Marketing By Dan Cobley Video Source: TED In this TED talk, Dan Cobley, former Chief Marketing Officer at Google, argues that physics and marketing have a lot in common.

Marketing Agencies 2 293

Marketing Agencies 2 Advertising Agencies Content Marketing Paid Search Agency 293

Seismic

FEBRUARY 5, 2021

In the past year alone, the sales process has undergone significant changes. The virtual sales process has seen a shift in the way customers engage with sales teams, with many buyers interacting with thirteen pieces of content before scheduling a call with a sales rep. . Embrace the power of storytelling.

Process 52

Process Tips Marketing Analytics Tools Work Management 52

Martech Advisor

DECEMBER 3, 2019

Storytelling in marketing works because it engages your audience, evokes an emotional response, and guides them through their buyer’s journey. In this article, we share a few ideas to combine classic storytelling techniques with modern marketing to win over your audience in 2020. The Hero’s Journey.

Storytelling 70

Storytelling Paid Search Agency Planning Work Management 70

Content Standard

APRIL 22, 2024

09:38] Micro Storytelling — The Key to a Connected Brand Narrative – Tricia shares her approach to “micro storytelling,” which she developed during her time with Estée Lauder. Micro storytelling allows marketers to break down their brand’s value proposition into smaller stories that resonate with different customers.

CMO 65

CMO Brand Identity Branding Storytelling 65

Content Standard

NOVEMBER 11, 2016

Marketers love their processes. These structures help define where we are, where we need to go, and often provide guidance as to how we get there. To some extent, the process worked, and it was comfortable for the brand’s leadership. Its blog didn’t tell stories, it held news and information about software updates.

Marketing Budget 94

Marketing Budget Marketing Budget Creation Storytelling Budget Programs 94

Metadata

FEBRUARY 5, 2024

A great product helped, but that’s only half the story. We’ve experimented with new forms of storytelling to really humanize the typically stale world of enterprise sales, SaaS, and B2B.” So, here’s a trick to help you succeed: Experiment with your audiences, ads, and assets. Lucky for us, we got the other half during DEMAND. “We

Paid Content 52

Paid Content Advertisements Advertising Peer-to-peer 52