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7 Steps to Developing an SEO Process in B2B Marketing

Top Rank Marketing

When developing content optimized for search, the basic advice to write helpful content is a good place to start. Any B2B marketer looking to rank for competitive keywords should invest the necessary time in developing an SEO process that starts well before any words are written and extends far beyond the moment of publication.

Process 105
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Optimizing Event Planning: 7 Ways Event Technology Eases The Process

Marketing Insider Group

Whether virtual or in-person, event planning is a painstaking process. However, an optimized process utilizes technology to reduce manual tasks, free up time, and create a connected experience for attendees. Another area where tech can be helpful is in managing event budgets. Oftentimes, however, they encounter challenges.

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Why Natural Language Processing (NLP) Matters for Your SEO Content Strategy

Contently

To do that, it helps to know a bit about how Google decides that a content piece will truly bring value to readers. And this is where natural language processing (NLP) can help. This information helps Google provide results that meet user expectations. Display expertise. Doing so can negatively impact your rankings.

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Discovering The Growth-Driven Design Process

Stevens & Tate

There is no magic, one-size fits all approach to web design, but the Growth Driven Design process is a new development method that may benefit you. Growth Driven Design (GDD) is a new method of web design that involves improving the site incrementally over time. The Two Phases Of The Growth-Driven Design Process.

Design 138
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Prioritize results with this failproof website planning process

Martech

The site is not for them. This site is a digital marketing tool that needs to produce results. In this article, I’ll cover what I consider a far better alternative to the typical website build process, specifically, everything that needs to happen before design. But it is important to define success early in the process.

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Seven Powerful B2B Lead Generation Processes and Tools

Webbiquity

B2B lead generation tools help marketers more effectively develop new prospective sales opportunities. They can help generate a bigger and better lead pipeline across any business and industry. Sales Automation: A sales automation tool helps with the lead generation process as well as moving sales prospects through the sales funnel.

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5 Use Cases for Natural Language Processing (NLP) in Content Marketing Beyond SEO

Contently

As content marketers, the wealth of information driven by human language can help us understand our audience and impact our decisions. Natural language processing (NLP) allows us to quickly scour all this data to identify patterns, context, and deeper meaning. But its application can truly help content marketers in a variety of areas.