Marketing Insider Group

MAY 2, 2023

Savvy marketers and content creators who want to level up their ROI know that harnessing the power of zero-party data translates into content that your audience wants to engage with– ultimately taking your ROI to the next level. Image Source: Giphy Our secret weapon for success is to include zero-party data. What Is First-Party Data?

ROI 240

ROI Webinar Metrics Privacy Content 240

Marketing Insider Group

APRIL 12, 2021

Some come with a higher investment, and others have a more impactful ROI (return on investment). In this post, we’ll break down each type of media, how to use them in content marketing, and which one provides the best ROI. Each type of media has its place in the lead generation process. Paid Media Stats and ROI.

Paid Content 362

Paid Content ROI Paid Search Agency Media 362

Webbiquity

JULY 19, 2022

Leading indicators encourage business stakeholders to ask questions like: What systems, processes, or setups can I use to achieve this goal and enjoy higher levels of success? Successfully tracking these and other social media KPIs will help you gauge performance changes and provide evidence of progress towards your desired business goal.

Lead Scoring 289

Lead Scoring Lead Ranking ROI Enterprise Management 289

Webbiquity

JUNE 13, 2023

Personalization can help. It boosts customer loyalty and ROI by: Customizing fulfilling experiences Making the journey memorable Showcasing your customer-centric values Generating trust among your audience This post details the ins and outs of how personalized experiences help drive customer loyalty and how to create those experiences.

Loyalty 257

Loyalty Personalization Budget Programs Marketing Automation Services 257

Martech

MARCH 28, 2024

There are now countless AI-powered tools available for marketers to help boost productivity, automate manual tasks, analyze data and more. The AI-powered tools your team uses depend on what they’re trying to do and the access they have to the tools that will help them do it. Increased ROI. Enhanced targeting.

Marketing AI 122

Marketing AI Work Management Marketing Management Examples 122

Optinmonster

JANUARY 29, 2024

Do you want to know the key content marketing metrics to measure your content marketing ROI (return on investment)? Here’s a table of contents in case you want to skip to a specific section of this guide: What Is Content Marketing ROI? How To Measure ROI of Content Marketing What Are Content Marketing Metrics?

Paid Content 108

Paid Content ROI Content Marketing Marketing Analytics Tools 108

Marketing Insider Group

JULY 29, 2020

To know whether your content initiatives are working as intended, measure the effectiveness of your campaigns, and prove the value of your work to your leadership team, you’ll need to tackle the challenge of measuring your ROI. What Does Content Marketing ROI Include? Calculating Content Marketing ROI.

Top of Funnel 353

Top of Funnel ROI Lead Scoring Lead Ranking 353

Marketing Insider Group

MAY 11, 2021

Taking CX seriously is an excellent way to stand out from the noise that’s saturating your industry to help you win loyal customers. Using critical consumer data can help you predict future behavior among customers. Reduce risks by removing a lot of the guesswork from your processes and strategies. Source: SuperOffice.

Lead Ranking 356

Lead Ranking Analytics Marketing AI Marketing Budget 356

Top Rank Marketing

JANUARY 22, 2024

Are you feeling the pressure to prove your marketing team’s ROI? In our 2023 B2B Influencer Marketing Report , 93% of the marketers we surveyed said they’re being pushed to prove their ROI. This process is (unfortunately) manual on LinkedIn, where most B2B social first campaigns will reside. If so, you’re in good company.

Top of Funnel 107

Top of Funnel Lead Ranking ROI Marketing Qualified Leads 107

Marketing Insider Group

DECEMBER 10, 2020

Whether virtual or in-person, event planning is a painstaking process. However, an optimized process utilizes technology to reduce manual tasks, free up time, and create a connected experience for attendees. Another area where tech can be helpful is in managing event budgets. Oftentimes, however, they encounter challenges.

Marketing Automation Services 349

Marketing Automation Services Marketing Management Planning Process 349

Rev

MAY 10, 2023

In this blog post, we’ve put together a list of 9 ABM tactics that you can use to maximize the ROI of your account based marketing efforts. 9 ABM tactics to maximize ROI Do your marketing and sales teams already have a decent target account list? Doing so will help ensure you create campaigns that resonate with your target audience.

Account Based Marketing 78

Account Based Marketing Ideal Customer Profiles ABM Tactics 78

Go Beyond SEO

MARCH 12, 2024

As a manufacturer, you are constantly seeking new ways to increase sales and maximize your return on investment ( ROI ). Thankfully, there is a powerful tool that can help you achieve these goals – PPC for manufacturers AKA Pay-Per-Click. Let’s dive in! How can PPC benefit manufacturers?

PPC 78

PPC ROI Sales Qualified Leads Landing Pages 78

Martech

NOVEMBER 3, 2023

Amid the demands, marketing operations (MOps) teams emerge as potential game-changers — serving as strategic partners among marketing leaders and innovators in the planning process. They are well-equipped to challenge the status quo and offer innovative solutions to the planning process. What performed well? What didn’t?

Planning 109

Planning Process Enterprise Management Lead Scoring 109

Sprout Social

OCTOBER 31, 2023

Influencers play a growing role here—these digital trendsetters help brands establish credibility with target audiences while extending their reach. ROI is a critical proxy for gauging effectiveness, not to mention a jumping-off point for future budget asks. Let’s cover three reasons why influencer marketing ROI matters: 1.

ROI 104

ROI Top of Funnel Work Management Advertising Agencies 104

SmartBug Media

SEPTEMBER 26, 2023

In today’s business environment, measuring and communicating marketing ROI (return on investment or MROI), or return on marketing investment (ROMI), is more important than ever. Marketing ROI helps illuminate what marketing efforts are working, where future budget should be allocated, and what campaigns drove customers.

ROI 69

ROI Marketing Attribution Allocation Planning 69

Marketing Insider Group

JULY 7, 2020

Research from the Altera Group found that 97% of businesses that use an ABM approach saw higher ROIs than with any other marketing strategy. The problem that arises here is proving just how much ABM is helping. Measuring and reporting ROI has consistently been a top challenge for marketing teams. Identify metrics that matter.

Account Based Marketing 308

Account Based Marketing ROI ABM Budget Programs 308

Top Rank Marketing

NOVEMBER 20, 2023

In this guide, we will go over a step-by-step process for how to develop a B2B marketing strategy. Steps of a Strategic Planning Process in B2B Marketing Step 1: Understand your target audience Understanding your target audience is the foundation of any successful B2B marketing strategy.

Planning 117

Planning Allocation Process B2B Marketing 117

Marketing Insider Group

AUGUST 30, 2019

And it resulted in one of the highest ROI-producing programs my last company ever saw. My very first step was reaching out to inspiring change agents like Joe Pulizzi and Ann Handley and Andrew Davis – people who really guided my thinking and helped give me the courage to fight on. Show the ROI. The Content Formula.

Top of Funnel 113

Top of Funnel ROI Budget Programs Content Marketing 113

Oktopost

MARCH 10, 2022

Many marketers shy away from social media because they don’t understand how to measure social media return on investment (ROI). Measuring the ROI on social media is easy once you know what you’re looking for. Why Measure Social ROI. How to Measure ROI in Social Media. Why Measure Social ROI.

Social Media 174

Social Media ROI Media Brand Identity 174

SmartBug Media

JUNE 29, 2023

Fortunately, HubSpot Content Assistant can help businesses overcome these challenges and maximize their HubSpot experience by revolutionizing their sales process. Additionally, sales teams can become overwhelmed by manual processes, leaving them with less time to focus on growing their business.

Hubspot 98

Hubspot Process Content Outreach 98

Lead Forensics

DECEMBER 13, 2023

With a multitude of metrics at our fingertips and the integration of various digital strategies, pinning down the exact ROI can feel like chasing a moving target. Section 1: Understanding Marketing Software ROI What is Marketing Software ROI? Establishing well-defined objectives is the first step in measuring ROI accurately.

Work Management 52

Work Management Marketing Management ROI Software 52

Contently

DECEMBER 6, 2022

Mapping ROI back to content isn’t easy, but it’s essential to determine the effectiveness of the content you create. When tying ROI to the content, choosing one touch point is the simplest way to show how your content marketing efforts worked. It’s easy to understand. Challenges of Single-Touch Attribution.

Multi-Touch Attribution 130

Multi-Touch Attribution Top of Funnel ROI Multi-Channel 130

Marketing Insider Group

JUNE 8, 2021

Content marketing with a thoughtful strategy and plan doesn’t usually provide the ROI (return on investment) expected. Here’s the process: S: Specific: Get granular here on what to accomplish, who is responsible, and the steps necessary to achieve it. We’ve touched on this with examples, but here’s an expanded look at the process.

Content Marketing 296

Content Marketing Lead Scoring Lead Ranking Planning 296

Lead Liaison

JUNE 21, 2023

Modern Day Lead Capture for High Performing Exhibitors and ROI Calculator Events are a great opportunity for businesses to connect with potential customers. This process demands countless work hours that should be spent accomplishing other tasks. This method is also prone to human error and may lead to incomplete or inaccurate data.

Lead Capture 89

Lead Capture Lead Liaison ROI Marketing Automation Services 89

Sprout Social

APRIL 17, 2023

At Sprout Social, we recognize the hurdles that come with understanding social media ROI. To better understand Sprout Social’s ROI, we commissioned a Total Economic Impact™ study conducted by Forrester Consulting that clearly quantifies how a composite organization comprised of our customers benefited from our platform.

ROI 100

ROI Work Management Marketing Management Case Studies 100

Martech

SEPTEMBER 26, 2023

By mastering the three Rs of marketing automation — relevance, response and ROI — you can give them exactly what they’re looking for. Raking in the ROI: Making every penny count ROI isn’t just counting the bucks. For every dollar poured into marketing automation, the average ROI is $5.44. Kissmetrics.

Marketing Automation Services 116

Marketing Automation Services Marketing Automation Relevance ROI 116

Top Rank Marketing

OCTOBER 19, 2023

By defining guidelines and parameters, they streamline the content process, maintain brand voice, and ensure that content aligns with overarching business objectives. The post RedHat on Connecting B2B Content for ROI – Across Sites and Teams appeared first on B2B Marketing Blog - TopRank®.

ROI 114

ROI B2B Work Management Guidelines 114

Zoominfo

SEPTEMBER 14, 2020

So something that worked a year ago (*cough* your current sales process *cough*), probably isn’t as effective presently. Sales process optimization isn’t a one and done activity. Even the most evergreen processes need some upkeep once in a while. And today, we’re telling you to give your sales process a little TLC.

Top of Funnel 162

Top of Funnel Ideal Customer Profiles Process Optimization 162

SmartBug Media

DECEMBER 22, 2023

For trade shows, return on investment (ROI) carries distinct meanings for different stakeholders. Be conservative and allocate 25-30 percent of your overall marketing budget for trade shows, especially if you couldn't track ROI before. Notes are processed daily, creating an incredible layer of qualitative data in the CRM.

Trade Show 64

Trade Show Marketing Budget ROI Allocation 64

Marketing Insider Group

NOVEMBER 16, 2020

Marketers today all struggle with the challenge to show ROI. By using AI tools in the process, there’s a deep analysis based on user behaviors taking place. inPowered is a pretty nifty tool that offers content intelligence and distribution to power ROI. Harnessing all this data can help you build relationships with context.

Marketing AI 326

Marketing AI A/B testing Tools Lead Scoring 326

SmartBug Media

MAY 9, 2023

Segmentation is the process of dividing your email and SMS lists into smaller groups based on behavior, engagement, and common characteristics. When this happens, it leads to more engagement and ultimately increases your ROI. When increasing ROI through segmentation is your goal, don’t be afraid to get experimental with A/B testing.

Segmentation 97

Segmentation ROI SMS Demographics 97

Oktopost

FEBRUARY 29, 2024

However, measuring the ROI and maximizing the effectiveness of social selling efforts remains a challenge for many businesses. Unlike traditional sales methods, social selling operates in the realm of digital interactions and relationships, making ROI assessment more nuanced.

ROI 62

ROI Organization Top of Funnel B2B 62

Litmus

NOVEMBER 21, 2023

ESP migration is the process of changing email providers and moving your email marketing program, automations, and data to a new platform. This guide focuses on moving your email program to a new email service provider ESP after you have a new account, not the process of choosing a new ESP. Decisions, decisions.

Process 90

Process CAN-SPAM Template Deliverability 90

SocialPilot

FEBRUARY 6, 2024

The process of finding, vetting, and selecting an influencer – as well as executing the entire influencer marketing campaign – runs more smoothly when guided by proper influencer marketing strategies. This will help you calculate how much you can reasonably invest to get a positive ROI.

Marketing Budget 83

Marketing Budget ROI Marketing & Strategy Marketing Strategy 83

Stevens & Tate

SEPTEMBER 26, 2023

Email marketing is an affordable and effective tool to help your rand stay in touch with customers to ensure more revenue. In fact, studies show that robust email marketing strategies have an ROI of about 4400%. The following tips can help improve your email marketing results and grow your business.

ROI 103

ROI Email Marketing Marketing Strategy Marketing & Strategy 103

Marketing Insider Group

JANUARY 18, 2021

Working remotely makes it easier for your marketing team to integrate into the sales process. Marketing Can Easily Integrate into the Sales Process. Better understand the overall sales process and how it connects with marketing. We will also promote your content for you and track ROI.

Top of Funnel 287

Top of Funnel Deliverability Marketing & Strategy Marketing Automation Services 287

KoMarketing Associates

SEPTEMBER 27, 2017

New research shows that B2B marketers are realizing more success with content marketing, and a number of different factors are contributing to their positive ROI. Approximately 47 percent are also discontinuing ineffective content marketing activities in order to focus on the most efficient processes.

Positioning 120

Positioning ROI B2B Marketing B2B 120