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3 questions to ask about digital asset management processes

Martech

One of the biggest challenges an organization faces with running a digital asset management DAM) system is managing the processes and people who work on it. “It’s Here are three questions to think about related to DAM processes. How can I use DAM to automate processes? How will I communicate DAM processes to users?

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Why Natural Language Processing (NLP) Matters for Your SEO Content Strategy

Contently

To do that, it helps to know a bit about how Google decides that a content piece will truly bring value to readers. And this is where natural language processing (NLP) can help. This information helps Google provide results that meet user expectations. Align your SEO strategy with audience research. Display expertise.

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7 Steps to Developing an SEO Process in B2B Marketing

Top Rank Marketing

When developing content optimized for search, the basic advice to write helpful content is a good place to start. Any B2B marketer looking to rank for competitive keywords should invest the necessary time in developing an SEO process that starts well before any words are written and extends far beyond the moment of publication.

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5 Use Cases for Natural Language Processing (NLP) in Content Marketing Beyond SEO

Contently

As content marketers, the wealth of information driven by human language can help us understand our audience and impact our decisions. Natural language processing (NLP) allows us to quickly scour all this data to identify patterns, context, and deeper meaning. But its application can truly help content marketers in a variety of areas.

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Using Buying Groups to Accelerate Your Sales Process

InsightSquared

The inbound philosophy advocates publishing content through digital channels to entice qualified individuals to consume the content and enter the sales cycle. Key personas in a buying group have different buyer roles and may participate at different stages of the buying decision process. Yet Another Marketing Buzzword?

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Discovering The Growth-Driven Design Process

Stevens & Tate

There is no magic, one-size fits all approach to web design, but the Growth Driven Design process is a new development method that may benefit you. The Two Phases Of The Growth-Driven Design Process. The first step in Phase One of the Growth Driven Design Process is creating a strategy, or the roadmap for your new website.

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New White Paper: Breaking into Publishing – What It Takes to Write, Produce, and Market Your Book

Trade Press Services Newsletter

Have you ever dreamt about writing and publishing a book? For many, the dream of finishing a manuscript and publishing it can seem out of reach. While the process is unique to each author, the path to success requires careful planning and execution. Would you like to chat more about becoming a published author?

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