Writing on the Web

NOVEMBER 11, 2015

Many professionals use this tool to help match their communication styles to other preferences. Let me be clear – neither group is superior to the other – they both process information carefully. My communication and decision style leans toward facts and data – (hold the subjective, touch-feely, please.).

Content 100

Content Newsletter Course Analysis 100

Writing on the Web

JUNE 4, 2015

This is the same process I used with my Australian client Di Worrall , who received several book awards on the two books I helped her with last year. Tell stories of how you were able to help people, clients. Here are the 11 steps I use to create an expert ebook outline: Pick a topic, say ‘how to be a better boss.’

Barriers 100

Barriers Amazon Lead Scoring Lead Ranking 100

Writing on the Web

SEPTEMBER 30, 2015

I don’t believe in making New Year’s resolutions, but after 15+ years working with executive coaches and consultants , I know that having clearly defined goals and expectations for a business blog or website is critical to help you get found, get known, and get clients. Setting strategies and goals will improve how you show up on the Web.

Business Blogging 100

Business Blogging Marketing & Strategy Business Broadcasting 100

Writing on the Web

FEBRUARY 14, 2014

But only one I know will deliver high quality information from really helpful experts: The AuthorU 2014 Extravaganza. They must have a sincere desire to help others and be available throughout the conference. One of their most famous speakers will never be invited back because of his lack of helpfulness and full participation.

Conference 100

Conference Trust Marketing High Quality Lead Distribution 100

Writing on the Web

JULY 11, 2012

My clients tell me it feels hard to write well for both, and in my experience, it’s because they’ve skipped the first step in the process: Keyword research. If I were to optimize my web copy for what I believe to be my main keyword phrase, I’d certainly be helping Google know when to serve up my post in search results.

Keywords 100

Keywords Research Adwords Search Marketing 100

Writing on the Web

JUNE 16, 2015

Part of your writing process should include keyword research , and nothing can help you accomplish this like Google SERP (search engine results page) analytical tools. If you’re stumped about what to write next, try these four ideas and see how far you get. Many free versions are available online, including SERPs.com.

Generation 100

Generation Keywords Adwords SERP 100

Writing on the Web

JULY 5, 2011

If so, then you may be like me, a thought-processing person who wants facts and data when reading content online, an e-newsletter or blog post. The Myers-Briggs Personality Inventory is a method for helping people match their communication styles to others’ personalities. Both process information carefully.

Digg 100

Digg Content Newsletter Buzz 100

Writing on the Web

OCTOBER 30, 2013

Visual content is processed 60,000 times faster than the written word. Visual design is critical to every page you have, but never is it more important than helping your readers and customers understand your products and services. Apparently 90 percent of information transmitted through the brain is visual in nature.

Business Blogging 100

Business Blogging Video Marketing Business Pricing 100

Writing on the Web

OCTOBER 18, 2010

The visual signal is processed through the limbic system, the emotional center of the brain where motivational drives operate. The emotionally loaded signals are next processed in the prefrontal cortex , the home of working memory and cognitive capacities that help individuals choose courses of action that would satisfy the drives.

Content 100

Content Digg Tagging Marketing Proposals 100

Writing on the Web

DECEMBER 16, 2010

This always helps me see where I need to spend my energy and time to improve next year’s results. Is your sales transaction process easy and smooth? You have to make that process easy for them. I’ll be offering a series of webinars to help you master these three marketing tasks in 2011, stay tuned.

Online Marketing 100

Online Marketing Work Management Marketing Management Planning 100

Writing on the Web

NOVEMBER 1, 2011

Neuromarketing and science can help improve your content writing so that it has more of an impact on people in your target audience. It cannot process concepts like “flexible solution”, “integrated approach”, or “scalable architecture” without efforts and doubts.

Copywriting 100

Copywriting Act-On Training Buy 100

Writing on the Web

SEPTEMBER 5, 2012

Tanja Parsley is a presentation expert who has a successful career helping smart professionals improve their persuasiveness through presentation skills. Content Creating Processes: Do you know too much? I don’t often promote other people’s webinars, but I honestly feel this is worth it.

Webinar Metrics 100

Webinar Metrics Advertising Agencies Promotion Interactive Marketing 100

Writing on the Web

MAY 11, 2012

This helps build connections with others as well as engender goodwill. Report violations: Part of the way Pinterest polices its site from inappropriate content is through the help of users. So when you see something inappropriate being pinned, help the network out by reporting it. Plus, it’s fun!

Tips 100

Tips Copyright Network Marketing Social Networks 100

Writing on the Web

DECEMBER 6, 2011

If they can make changes this profound, certainly you can rewire your writing process, even if it’s deeply entrenched from higher education, professional experience or other neural programming. But let me insist that these old rules, while sometimes helpful, should be superseded by two questions: “what sounds right?”

Rules 100

Rules Education Interactive Marketing Conversion 100

Writing on the Web

JANUARY 3, 2014

Sample outline process: Pick a topic, say ‘how to be a better boss.’ Tell stories of how you were able to help people, clients. Ebooks are now outselling hardcover books at Amazon, selling 180 e-books for every 100 hardcovers. Yesterday I began a series of posts on how to write an expert ebook fast and efficiently. Ask ‘ what if?’

Barriers 100

Barriers Amazon Sample Marketing Report 100

Writing on the Web

AUGUST 19, 2011

It also helps when there are visuals so I can see how it works. Here’s some help: I’ve taken information off the www.aboutlearning.com site which explains the 4MAT system for understanding four different kinds of learning styles. They want to know how to do something and need to try it out before they learn something.

Education 100

Education Blogger Business Blogging Analytics 100

Writing on the Web

JULY 4, 2012

Twitter processed more than one billion tweets in December 2009 and averages almost 40 million tweets per day. Today’s guest post was contributed by social media ninja Christine Buffaloe , who founded Serenity Virtual Assistant Services to help busy professionals manage their online tasks. It’s the numbers. Over 25% of U.S.

Social Media 100

Social Media Blogger Business Media 100

Writing on the Web

OCTOBER 10, 2012

These five steps will help you master business blog writing with quality content that attracts readers every time. Here are five tips to simplify the process and save you valuable time. Bring in real stories, real situations, real clients you’ve helped. Get started, pick a topic. Why do they care? Why do you care?

Business Blogging 100

Business Blogging Business Custom Publishing Keywords 100

Writing on the Web

NOVEMBER 28, 2012

Boring processes and masses of statistics can be explained quickly through the use of a great image, and people love this. Think about the best way of presenting what you want to say; use infographics if they help, but don’t use them for the sake of it. Image: freedigitalphotos.net by KROMKRATHOG.).

Landing Pages 100

Landing Pages Loyalty Statistics Internet Marketing 100

Writing on the Web

FEBRUARY 13, 2013

This will allow you to simplify the process and save you valuable time. This can help you mold your own writing schedule. Solution : Consider setting aside a specific portion of your day to dedicate to your blog. Think about when your head is most clear and you can focus. Problem : Figuring out the right schedule to publish.

Business Blogging 100

Business Blogging Custom Publishing Traffic Rules 100

Writing on the Web

AUGUST 25, 2010

You probably work with a lot of clients and they have problems that you try to help them solve. Do you observe your mental processes as they unfold? But I think the ability to stand back and watch your mental processes unfold is interesting and informative. How do you decide what to write about?

Digg 100

Digg Content Buzz Landing Pages 100

Writing on the Web

SEPTEMBER 26, 2012

Enlist services like StumbleUpon, Tumblr, and Reddit to help spread your message. You can comment on blogs that publish similar content, and in the process reference your own blog in the hopes of piquing the interest of that blog’s followers. Use social media. Optimize for search engines. Seek out similar blogs.

Traffic 100

Traffic Blogger RSS Opinions 100

Writing on the Web

AUGUST 2, 2010

In a split second – out of our awareness – our brains’ emotional center (the amygdala ) helps us make the best choice long before the rational brain is activated. The amount of glucose necessary to fuel the cortex processes of rational decision making is huge. The brain will attempt to conserve its fuel resources.

Trigger Marketing 100

Trigger Marketing Copywriting Digg Urgency Marketing 100

Writing on the Web

OCTOBER 13, 2010

Neuromarketing and science can help improve your content writing so that it has more of an impact on people in your target audience. It cannot process concepts like “flexible solution&# , “integrated approach&# , or “scalable architecture&# without efforts and doubts.

Copywriting 100

Copywriting Digg Trigger Marketing Buzz 100

Writing on the Web

JANUARY 26, 2012

Then he offers three ways he can help people develop into a leader: through coaching, facilitation and assessments. I approached them, but they were VERY helpful in providing suggestions, and did a GREAT job on helping me focus the site. Patsi: Thanks, Chip, for sharing your process and insights.

Marketing Websites 100

Marketing Websites Content Marketing Content Case Study 100

Writing on the Web

APRIL 11, 2011

This book will help you do that. It will demystify the process of creating valuable content that attracts clients to you. .&#. Today, every business and every professional is a publisher. And the biggest challenge we have is publishing enough engaging content. I’ll be sharing more tips on writing compelling stories shortly.

Rules 100

Rules Content Digg Custom Publishing 100

Writing on the Web

JULY 15, 2010

I’m sharing these ideas here with you, about changes to how we process Web content and marketing, and would love to hear your thoughts. Just as print publications are changing, so is the Internet and the way people read, perceive, and process information online. Stay tuned… What are your thoughts?

Content Marketing 100

Content Marketing Ning Work Management Content 100

Writing on the Web

MAY 2, 2011

Then he offers three ways he can help people become a leader: through coaching, facilitation and assessments. I approached them, but they were VERY helpful in providing suggestions, and did a GREAT job on helping me focus the site. Patsi: Thanks, Chip, for sharing your process and insights.

Marketing Websites 100

Marketing Websites Content Marketing Content Case Study 100

Writing on the Web

SEPTEMBER 7, 2010

By taking the time to research the ideal social networks, you will demonstrate that you are committed to helping others and serving their needs. Over the last few months, we’ve fine tuned our processes and have been thrilled with the increases in revenue we’ve seen.

Social Networks 100

Social Networks Ning Business Ideal Customer Profiles 100

Writing on the Web

NOVEMBER 8, 2010

But the right brain’s ability to process visual images holds steady. As I always say, you can’t help getting older, but you can remain immature forever. Here are a few facts about the older brain and how it likes to be marketed to. As we age, the word-oriented left hemisphere of the brain overloads more easily.

Peer-to-peer 100

Peer-to-peer Digg Urgency Marketing Buzz 100

Writing on the Web

JUNE 18, 2014

I have created a guide of 10 questions to help you walk through the process. It will help you to: Write quality content that keeps the readers in mind. Generate ideas for blog posts to help you simplify the process. Help your target readers find you. Never forget to focus on the needs of your readers.

Marketing Management 100

Marketing Management Blogger Content Marketing Relevance 100

Writing on the Web

JANUARY 15, 2014

They’re in a professional service business helping others (as a coach, consultant or leader) and want to share their wisdom with a wider audience. They’ve developed a unique approach or specialized niche that would help more people if they only knew about it.

Interactive Marketing 100

Interactive Marketing Consulting Training Intent 100

Writing on the Web

MARCH 3, 2014

There are a multitude of book publishing experts available to help you with each step of the process, including the writing, editing, formatting, design, publicity and marketing. Help to solve their problems and they’ll want to read more of what you say. You want your ebook to reflect the quality of your professional services.

Amazon 100

Amazon Barriers High Quality Lead Network Marketing 100

Writing on the Web

SEPTEMBER 18, 2013

Visual tools help in these ways: People learn and change when they become engaged in the process. Processes are easier to understand through drawings. Drawings help both the author and the recipient make connections. Metaphors and maps transform data into meaning. Images connect and involve the whole system.

Content Marketing 100

Content Marketing Planning Content Amazon 100

Writing on the Web

JUNE 16, 2011

Even when it’s not a direct “go-buy-click-here&# request, it’s part of your funnel process. It starts the participation process. There are 7 ways to format your blog posts that will help prime your readers for action. Your readers may scan your post, without getting their thought processes going, and move on.

Trigger Marketing 100

Trigger Marketing Digg Buzz Top of Funnel 100

Writing on the Web

MAY 28, 2010

Even when it’s not a direct “go-buy-click-here&# request, it’s part of your funnel process. It starts the participation process. There are 6 ways to format your blog posts that will help prime your readers for action. Your readers may scan your post, without getting their thought processes going, and move on.

Trigger Marketing 100

Trigger Marketing Top of Funnel Advertising Funnels Opinions 100

Writing on the Web

AUGUST 28, 2013

Apparently images are best when steps are clear and everyone has a similar process. It helps to have a celebrity name in the post title. (“ Oscar Wilde: Advice for Better Blogging “). Graphs and charts do a good job of describing a process when they don’t have too much info. Caution: keep it simple.

Business Blogging 100

Business Blogging Google Business Lead Ranking 100