Paul Gillin

JULY 15, 2011

In case you missed it, early last month a pair of new employees at Burson Marsteller, both of them veteran journalists, contacted a security blogger and offered to help him write and place an op-ed piece that exposed “sweeping violations of user privacy” by Google. What’s your approach?

Case Studies 50

Case Studies Case Study Studies BtoB 50

Paul Gillin

SEPTEMBER 8, 2010

Given the opportunity, we seek help from others when making important decisions and willingly share our own advice in return. It means listening to the market and helping customers make wiser decisions, even if that means recommending someone else’s product. The only hope for marketing is to become a valued source of advice.

Rules 50

Rules Organization Work Management Peer-to-peer 50

Paul Gillin

OCTOBER 31, 2011

If we can build robotic tools that help people, we can get incredible productivity. Language processing is a way to do that. Parallel is processing is important, but it’s less important than smart people. What we’ve done is go after the high end. We have to find things to manufacture that the Chinese can’t.

Barriers 50

Barriers Google Differentiation Research 50

Paul Gillin

JULY 14, 2010

I was surprised to receive a reply tweet from a representative of the bank offering to help. These companies are doing the 21st century equivalent of paving the cow paths: applying new tools to old processes. I quickly posed a follow-up question and waited for a reply. That was in February. I’m still waiting.

Media 50

Media Twitter Social Media Fulfillment 50

Paul Gillin

DECEMBER 1, 2010

But in the new world of tuned-out customers, the only way to get make an impression is to be helpful, entertaining or memorable. Marketers need to ask themselves a new question: “How can I help?”. Because simulation games are not only a great way to learn but also an excellent tool for modeling business processes.

Web 2.0 50

Web 2.0 Internet Marketing Mobile Marketing Marketing Proposals 50

Paul Gillin

AUGUST 26, 2011

There’s been a long education and adoption process, but company management is buying in, she said. million likes, it’s doing pretty well. The insurance company’s YouTube channel has had more than five million views, many for its TV commercials. John Hancock had no social media strategy at time. Today, it’s 80% of what she does.

Social Marketing 50

Social Marketing Planning Marketing Management Word of Mouth 50

Paul Gillin

OCTOBER 11, 2012

Success in social channels is all about helping other people. LinkedIn processes these short links just like regular URLs. I’m looking for something oriented toward professional developers that has recommendations for the major PaaS and/or IaaS solutions.” Think of the Benefit to Your Audience. prior to posting them.

Linkedin 50

Linkedin Webinar Metrics Tips Webcast 50

Paul Gillin

MAY 27, 2010

In the process, it has learned much about what makes communities work. It has learned, for example, that personal prestige is a huge motivator for community participation and that members will give generously of their time with no promise of reward other than helping a peer.

Communities 50

Communities B2B Work Management Marketing Management 50

Paul Gillin

JANUARY 17, 2012

A new social media team listens and responds to blogs, Facebook posts and tweets, the process “learning to be a better bank,” said Wendy Arnott (right, @Wendy_Arnott ), VP for Social Media and Digital Communications. The rep conceived of a way to shift a paper process online, eliminating the need for customers to visit a branch.

Enterprise Management 50

Enterprise Management Transparency Social Networks Barriers 50

Paul Gillin

JANUARY 16, 2012

Together, these create a platform for action that transforms process and innovation. Social content management can unlock the content stored in every repository and enable new business processes. GAD is a leading provider of secure processing capabilities to 430 banks in Germany. This is what drives business change, Rennie says.

Enterprise Management 50

Enterprise Management Work Management Social Networks Ideal Customer Profiles 50

Paul Gillin

OCTOBER 31, 2011

The end goal was to get smarter about processing a language that humans use to detect intended meanings. They didn’t help us map to answer, but it did help us identify different ways of understanding how questions are parsed. You want to interact with people who can help you understand meaning. She’s 40 now.”

Ad Building 50

Ad Building Buzz Domain FAQ 50

Paul Gillin

JANUARY 24, 2013

Stand Out Social Marketing starts a little slow, but if you stick with it you’ll be rewarded with truly actionable insight that can help your whole company become more social. This new book comes from Mike Lewis, who is head of marketing at Awareness Networks, a personal friend and one of the nicest guys I know.

Social Marketing 50

Social Marketing Marketing Management Social Media Youtube 50

Paul Gillin

MARCH 24, 2011

Another defined the blog’s mission as being “to provide actionable and thought-leadership content for customers and prospects on…topics the company’s product helps optimize.&#. Two of the four finalists had hired professional journalists to oversee content. That’s another great idea.

BtoB 50

BtoB B2B B2B Thought Leadership Multi-Channel 50

Paul Gillin

APRIL 28, 2011

Do you ever get memos about how someone “facilitated the process&# instead of just “did?&# What tricks have helped you become a better writer? If you can send your readers scurrying to Google to look up “bonobo,&# you’ve won. Remove Unnecessary Words. Share them as comments.

Classified Ads 50

Classified Ads Tips RSS Storytelling 50

Paul Gillin

AUGUST 9, 2012

The hash tag (#), which was created by the Twitter community to help bring order to the service’s inherent chaos, has become one of the Internet’s most powerful organizing and amplification tools. It’s helped Twitter become a core utility for arranging everything from book signings to mass protests.

Twitter 50

Twitter Work Management Paid Search Agency Tagging 50

Paul Gillin

OCTOBER 31, 2011

Natural language processing has improved a lot, machine vision hasn’t and technologies like judgment and practical sense really haven’t gone anywhere. So the government does more to help people while they’re training for jobs, but the jobs are provided by the private sector. The mid-skill decline is very real.

Enterprise Management 50

Enterprise Management Training Work Management Education 50