KoMarketing Associates

APRIL 15, 2014

Because constant reading creates an ease and intimacy with the process of writing. If you want to learn how to write interesting content for a “boring” topic, this post can help you out. Helpful, right? read a lot, write a lot): Because, more than anything else, it helps you improve your writing. Really, it does.

Content Marketing 120

Content Marketing Content Search Engine Marketing Marketing & Strategy 120

KoMarketing Associates

MAY 3, 2022

As marketers turn to data and analytics to help them achieve their key objectives, new research indicates that intent data, in particular, is helping them reach their goals. Approximately 19% are in the process of implementing it, and 17% plan to do so within the next 12 months. Improving Upon the Management of Marketing Data.

Intent Data 265

Intent Data Class Intent Planning 265

KoMarketing Associates

JULY 20, 2021

Lead nurturing is a critical part of marketers’ strategies, and new research indicates that email is continuing to help them in their efforts to attract customers and prospects. Although email is helping marketers in this area, many still think that there is room for improvement, according to the report.

Lead Nurturing 295

Lead Nurturing Allocation Email Marketing Banner Ads 295

KoMarketing Associates

JANUARY 26, 2022

About 64% stated that they do not have the time or resources to implement an effective process, while 52% still don’t have a standard operating procedure for marketing and sales teams to keep data up to date. Most marketers (42%) find customer data useful for personalization, while 38% said it’s helpful for email marketing initiatives.

Acquisitions 221

Acquisitions Marketing Strategy Marketing & Strategy Advertising Agencies 221

KoMarketing Associates

DECEMBER 8, 2021

Tracking buyer journey benchmarks throughout the journey helps businesses determine where buyers are falling out of the funnel — and provides key insights into how to keep them on the path to conversion. Remember, B2B buyers may have to communicate with up to 20 other stakeholders, which means this can be a long process.

Top of Funnel 244

Top of Funnel Buyer's Journey Advertising Benchmark B2B 244

KoMarketing Associates

JULY 1, 2021

Other barriers to marketing automation success include achieving data unification (38 percent), improving the user experience (37 percent), streamlining marketing processes (30 percent) and enhancing measurement and reporting (30 percent). percent) said that the use of data and analytics for smarter targeting is helping their efforts.

Customer Surveys 259

Customer Surveys Automation Personalization Barriers 259

KoMarketing Associates

JUNE 18, 2020

Despite some of the hurdles that are still associated with personalization, previous research suggests that overall, marketers are still looking for ways to help their companies become more “customer-centric.”. Creating a More ‘Customer-Centric’ Marketing Approach.

Marketing Report 156

Marketing Report Paid Search Agency B2B Marketing Personalization 156

KoMarketing Associates

JUNE 25, 2019

However, Reddit users aren’t against brands being on the platform, they just want brands to not attempt to conceal themselves or pretend to fit in instead of being upfront and transparent about what they’re offering and how they can help their fellow Reddit users. Guidebook to help customers make a decision.

B2B Marketing 218

B2B Marketing Marketing & Strategy Marketing Strategy Planning 218

KoMarketing Associates

DECEMBER 17, 2019

How can we improve our current processes to drive even more success? We have a few resources to help: 5 Steps to Successfully Map Your Content Strategy for the New Year. Draft outlines ahead of time to save time in the writing process. For many, creating a new year’s strategy starts by looking back at the previous one.

Statistics 157

Statistics Marketing Budget Marketing & Strategy Marketing Strategy 157

KoMarketing Associates

JULY 10, 2019

As it turns out, B2B marketers can potentially help with these pain points. About 72 percent of B2B buyers claim that they reach out to vendors early in the process, meaning that being receptive can potentially help. The Emotional Factor During the Buying Process.

B2B Sales 120

B2B Sales B2B Marketing B2B Vendors 120

KoMarketing Associates

JANUARY 19, 2022

Not every tool will be applicable to every digital marketer, but these expert insights could help you figure out what tool may be a worthwhile investment for your organization. By teaching myself the basic principles of HTML using WordPress, I’ve created a career in marketing plus helped startups grow at scale. LinkedIn, Twitter.

Work Management 248

Work Management Marketing Management Marketing Automation Services B2B Marketing 248

KoMarketing Associates

MAY 25, 2022

Here’s the process I use to help B2B clients drive leads using Google Ads. . Tools like SEMRush’s Keyword Magic Tool or Google’s Keyword Planner can help inform your keyword strategy with monthly search volume, trends, intent, and more. It can also help you implement marketing personalization if that’s on your radar.

Lead Generation 265

Lead Generation Paid Search Agency Google Ads 265

KoMarketing Associates

JULY 26, 2018

There are numerous tips and strategies that can help B2B content writers be more effective and efficient. Here are a few hacks to help you start seeing better outcomes from your content marketing : 1. Using certain symbols or words in your search will help make your search results more precise. Know Your Audiences.

Top of Funnel 162

Top of Funnel B2B Marketing Content Marketing B2B 162

KoMarketing Associates

DECEMBER 5, 2018

B2B marketers have an ample amount of time to reach out to their target audience, but new research suggests that the first one-to-three months of the buying process are critical. different information sources during the buying process.

Buyer's Journey 149

Buyer's Journey Peer-to-peer B2B B2B Sales 149

KoMarketing Associates

OCTOBER 12, 2022

Google automatically turns on Enable Personalization Advertising, which helps it gather data for retargeting, predictive audiences, and predictive metrics. First, it’s helpful to understand the difference between conversions in UA and GA4. That’s because it will be easier to see each step in the conversion process.

Google 218

Google Ads Marketing Analytics Tools B2B Marketing 218

KoMarketing Associates

FEBRUARY 6, 2018

This information, used in conjunction with developing keyword research, helps our entire team understand the client’s marketing objectives while preparing a content marketing plan designed to improve SEO. And a recent article from CMI tackles the broader content marketing process five different brands have successfully undertaken.

B2B Marketing 179

B2B Marketing SEO SME Planning 179

KoMarketing Associates

FEBRUARY 15, 2018

Customer service has transitioned to helping customers on platforms that go beyond the phone. Facebook allows businesses to automate some of the messaging process with consumers by allowing Instant Replies and bots to try to solve user queries automatically. to automate the process. Customer Service. Website Outreach.

Automation 200

Automation B2B Marketing Paid Search Agency Marketing Automation Services 200

KoMarketing Associates

APRIL 30, 2018

As marketers strive to deliver content that best suits their customers’ needs, new research indicates that B2B customers still prefer to consult a wide array of assets during the buying process. Utilizing a free trial and receiving a referral from a friend, colleague, or peer also appear to help customers during the decision-making process.

Consulting 161

Consulting Buy Peer-to-peer B2B 161

KoMarketing Associates

JUNE 18, 2019

For starters, you need to have content that satisfies inquiries during each stage of the buying process, from top-of-the-funnel blog posts to in-depth whitepapers. This is especially true when it comes to the qualitative elements of your story, like how your solution impacted internal processes or efficiency. a purchase.

Case Studies 120

Case Studies Case Study Studies Top of Funnel 120

KoMarketing Associates

DECEMBER 5, 2017

This includes investing in data quality processes against internal data sets but also acquiring and integrating third-party data. For us, the best way to do that is to deliver tangible value to our entire community (free and paid) by helping our users stay on top of the latest in marketing technology.

Marketing Budget Creation 439

Marketing Budget Creation Marketing Budget Budget Programs Marketing AI 439

KoMarketing Associates

MAY 14, 2020

B2B marketers now offer a wide array of content, and new research shows that this may be helping customers and prospects make decisions during the buying process. FocusVision recently surveyed 243 marketers to understand the role and types of content used within the buyer’s journey.

Customer Surveys 156

Customer Surveys B2B Marketing B2B Comparison 156

KoMarketing Associates

APRIL 10, 2020

For many, the review of this past month or first quarter’s website performance reports won’t help the situations either. To help address this we’re looking at how we can update brand mentions in third party platforms. Get Engaged in the Sales Process. Times are difficult for digital marketing teams right now.

B2B Marketing 253

B2B Marketing B2B Advertising Benchmark Lead Nurturing 253

KoMarketing Associates

MAY 15, 2018

In fact, data shows that “89% of B2B researchers use the internet in their research process and they conduct 12 searches prior to engaging on a specific brand’s site.”. With a common pain point on your side that your product or services can help address, you will be ready to move on to the next stage of the process.

Case Study 152

Case Study Case Studies Studies Effectiveness 152

KoMarketing Associates

APRIL 1, 2020

For B2B e-commerce vendors, incorporate payment processing security signals such as payment gateway security badges and PCI compliance. Now is the time to help prospective buyers solve solutions by offering more information to aid their process, regardless of immediate sales opportunity. Customer Case Studies and Testimonials.

Trust Marketing 180

Trust Marketing Marketing Management B2B Marketing Ad Building 180

KoMarketing Associates

JULY 31, 2019

Although marketers are turning to automation tools more frequently to streamline everyday processes, new research shows that they still have many concerns when it comes to utilizing these assets. That being said, the majority of respondents (72 percent) claimed that they feel like a level of automation is inevitable for their business.

Marketing Automation Services 120

Marketing Automation Services Marketing Report Automation Tools 120

KoMarketing Associates

JANUARY 23, 2018

Random high-quality content will not help. Heck – even relevant-but-off-message high-quality content really won’t help. You could afford to invest $2,000 on a piece of super-high quality content that filled that gap in your sales process/buyer’s journey. What we want is the right content. It’s their job – literally.

Top of Funnel 275

Top of Funnel Marketing Automation Services Marketing Automation Automation 275

KoMarketing Associates

OCTOBER 2, 2018

To help in these endeavors, we have compiled 14 important trend and benchmark reports and studies to aid in this process. From strategic objectives to tactical points of focus, the information below can help guide and support B2B marketing initiatives proposed in the new year and beyond. 2018 CMO Global Study.

Budget Programs 123

Budget Programs Marketing Report B2B Marketing Work Management 123

KoMarketing Associates

APRIL 30, 2019

B2B buyer personas are fictional representations of your target audience members, which help to better align campaigns all along the buying journey. As you embark on this process, consider including the following points: Target Market : Outline your ideal company profile. This process will help overcome such challenges.

Buyer Personas 125

Buyer Personas Top of Funnel B2B Digital Marketing Funnels 125

KoMarketing Associates

JANUARY 9, 2018

For many of our larger clients, with departments spread across different offices or even continents, it can be extremely difficult to get everyone on board and SEO integrated into processes. From small things like title tags to major things like HTTPS transitions, the IT team can be a huge help to SEO. Product Marketing.

Guidelines 201

Guidelines Organization SEO B2B 201

KoMarketing Associates

JULY 27, 2017

New research suggests that customers prefer to turn to original marketing content during the buying process that addresses their specific pain points. To learn more about customer preferences, the Content Marketing Institute and SmartBrief recently conducted the “How Content Influences the Purchasing Process” survey.

Peer-to-peer 158

Peer-to-peer Thought Leadership Content Paper 158

KoMarketing Associates

MAY 4, 2017

B2B buyer personas become critical in connecting the dots of this process. Tony Zambito : “We define buyer personas as the process of not only developing archetypal representations of buyers, but also the process of gathering insights, developing buyer scenarios, tapping into mental models, and mapping to the buying process.” ( source ).

Buyer Personas 121

Buyer Personas Top of Funnel B2B Thought Leadership B2B 121

KoMarketing Associates

AUGUST 27, 2019

Documented Strategies Help Struggling Marketers. As marketers continue to highlight their struggles in terms of identifying their impact on company success, previous research suggests that having a documented strategy can help. Most respondents (48 percent) only “somewhat” agreed that their marketing efforts have been successful.

Customer Surveys 121

Customer Surveys Paid Search Agency Companies Marketing & Strategy 121

KoMarketing Associates

MARCH 27, 2019

In addition, marketers who document their processes are 466 more likely to report success compared to their counterparts. This is not the first research to suggest that documentation can help when it comes to proving an ROI and achieving goals. About 43 percent report lackluster results. CMOs, Marketing Success and Company Performance.

Customer Surveys 156

Customer Surveys Marketing & Strategy Marketing Strategy CMO 156

KoMarketing Associates

MARCH 21, 2018

In the future, organizations believe machine learning may help overcome some of these challenges. For example, 49 percent believe it could help by processing large amounts of customer data, and the same percentage believe it could offer a provision of real-time analysis. B2B Marketers and the Customer Experience.

Customer Surveys 159

Customer Surveys Forrester Advertising Agencies High Quality Lead 159

KoMarketing Associates

APRIL 5, 2018

I think as search continuously becomes a greater part of the sales conversion process, more businesses will recognize the value of SEO and invest. That process, though, is not going to fully play out over the course of the next 9 months.”. Do you see this percentage changing at all?

Small Business Marketing 177

Small Business Marketing Paid Search Agency SEO Marketing Budget 177

KoMarketing Associates

JANUARY 16, 2019

About 60 percent of respondents said that they lack confidence in the data coverage of their total target audience, and only 45 percent said they currently invest in processes or solutions to improve their coverage. In addition, only 20 percent use third parties to help improve data.

Customer Surveys 160

Customer Surveys B2B Marketing Planning B2B 160

KoMarketing Associates

JUNE 23, 2016

From an online marketing perspective, influencer marketing helps expand reach, increase brand awareness, improve SEO, gain credibility and much more. To help you master the process of B2B influencer marketing, I’ve put together a list of 3 essential tools that should improve the identification process. What is it?

Online Marketing 129

Online Marketing B2B Marketing Campaigns B2B 129