Ten Ways to Beef Up Your Marketing (without spending more money)
JUNE 14, 2010
Examine your business process step-by-step.What should be better? Is your database helping you manage the business, make decisions, and build relationships? Look for ways you can help one another succeed. (By the way: putting your logo on someone else’s ad isn’t a partnership. When you see something you know you should be doing, make it a priority. 1) Your Company 2.0.
The Advertising “Toll”
MAY 9, 2010
In the home improvement industry it can be dangerous and expensive to be an early adopter, but that doesn’t mean your processes and nurturing techniques can’t be a competitive advantage. 3. What would happen if you reallocated your advertising funds towards improving internal processes that nurture customers? How can you be fresh and interesting? Why or why not?
17 Helpful SEO Tools and Tool Reviews
JULY 29, 2014
Which SEO tools are most helpful in conducting a site audit? Helpful SEO Tools. Ian Cleary (again) explains how to use Google’s free tools to help out with SEO efforts; not just the obvious ones (e.g., For nearly as long as there have been people working on search engine optimization, there have been SEO tools. Which tools are best for local SEO? Competitive analysis?
A new process to quantify content marketing success
grow - Practical Marketing Solutions
SEPTEMBER 17, 2015
This represents the most profound competitive issue for any organization today: How do you stand out from this noise and maintain valuable mindshare with your customers? I am proud to announce a new organization and a revolutionary new process to help you cut through this wall of noise … and win. content marketing measurement process. The Process. Traffic? Sales?
Content Marketing Playbook: Strategy and Roadmap
cultivated every internal asset that could help them. outside help when needed. that’s proven to work—one we’ve refined after helping. that sports an audience of over 300,000 readers. “We want to try to help marketers first,” Fishkin says. If you can help people solve their. five-step process. Playbook No. 2: Strategy and Roadmap Copyright © 2015 Contently.
4 Ways The B2B Buying Process Has Changed in 2015
MAY 1, 2015
Improving and creating effective marketing strategy means marketers need to thoroughly understand the B2B buying process and how it is evolving. The Buying Process Is Growing More Complex. As a result, the modern B2B buying process looks less like a linear path from first contact through to sale—it’s more like a spiderweb of social influence and research channels.”
Metrics to Help You Track Brand, Demand, and Expand
AUGUST 1, 2016
His monthly magazine, annual Poor Richard’s Almanac and various other printings all served to establish him as an authority and help grow his printing press business. It was educational, with the goal of helping farmers be more successful … the quintessential definition of content marketing. The post below generated over 800 likes and helped to build more brand awareness.
7 Benefits of a Prescriptive Sales Process
Your Sales Management Guru
AUGUST 25, 2014
7 Benefits of a Prescriptive Sales Process. One of the best ways to help B and C performers improve is to write out a prescriptive sales process. By spelling out the steps that the A performer often uses intuitively in her sales process, you can develop the rest of your sales staff. During the sales process your company’s value proposition must be proven.
The Rise of the Marketing Technologist Part 3: People, Process, Content and then Technology
MARCH 18, 2014
As much as we would like to push our failures off on an unresponsive technical team, it is your fault for not involving them sooner, and helping them to understand the drivers behind your requests. Having the technical team in the room was incredibly helpful, for all of the parties involved. Step Two: Process. Guess what, marketers? Step One: People. Step Three: Content.
Stop Killing Your Content: 3 Reasons Your Content Falls Flat
process and fail to provide true return on investment. unused as a result of inefficiencies in the content deployment and management processes. of the selling process. enjoyed our content or how it helped a rep explain our company’s value proposition. content deployment process. Stop Killing Your Content: 3 Reasons Your Content Falls Flat. and value. Let’s start.
[Infographic] The Outsourced Inside Sales Teleprospecting Process
Sales Prospecting Perspectives
AUGUST 5, 2014
Everyone is feeling overwhelmed, including your buyers, who complain that the sales process is too tech-heavy with early demo offers that turn them away from the product. Are you prepared for the transition and implementation phases of the outsourcing process? The Outsourcing Process Infographic includes: 4 easy, actionable steps to outsourcing inside sales functions.
Content marketing metrics – process metrics and outcomes metrics
MARCH 20, 2015
There are two kinds of metrics in content marketing: process metrics and outcomes metrics. Process Metrics. Web traffic is an example of a process metric in that it tracks how our audience is interacting with our content. In addition to website traffic, process metrics include things like. These process metrics are the measurements nearly all of us think of first.
The 4 Step Creative Process for Writing Blogs: (& Happy Birthday to WOW Blog)
Writing on the Web
SEPTEMBER 4, 2015
Do you struggle with the creative process of writing blogs ? Trust the process and get busy. The same is true for writing quality content – blog posts are written by following a creative process. This preparation helps you focus on why and to whom you are writing. Do you cringe when you need to find a topic for your blog? You’re not alone. Look outside your field.
How Your Brain Processes Logos [Infographic]
OCTOBER 17, 2014
whole lot happens in the 400 milliseconds it takes for you to see a logo, process it, and react to it -- and it all has to do with color, shape, meaning, prior experience with the brand, and so on. To help us understand what neuroscientists have discovered about how the human brain reacts to logos, Logomaker created this infographic from their research. branding
Content Methodology: A Best Practices Report
connection processes based. Content methodology is a process to continuously improve the effectiveness of a. with strong content processes, measurement tools, and enterprise-wide buy-in. It also helps maintain relationships with vendors, agencies, and. suppliers, and can help facilitate corporate communications and build company culture. processes and.
Social Intelligence adds value throughout the Stage Gate Process
Buzz Marketing for Technology
FEBRUARY 15, 2012
Social data is becoming increasingly important in the new product development processes of many companies. For example, during discovery, social media data can help uncover ideas for new products or product line extentions to existing product lines. Social data can also be invaluable in the media planning and buying process. Related posts: How important is real-time data?
5 Ways to Speed Up Your Content Editorial Process
Modern B2B Marketing
MARCH 3, 2016
So, use this blog as a guide to speed up your editorial process without compromising the quality of your content. Let’s get into the five ways you can speed up your content editorial process: 1. Whether you’re working with an internal team or external freelancers, it is critical for you to define specific roles for each process and determine who does what. If An infographic.
Better Processes & Improved Focus with Queue-Based Lead Management Platforms
Sales Prospecting Perspectives
APRIL 16, 2014
Many of us are familiar with list-based platforms that help sales reps access a centralized data repository of potential customer records. Removing all of the additional work required to sift through the list frees up your sales team to focus on lead nurturing and building relationships with the lead in an effort to move them closer to the buying process. Source: HubSpot ). hours.
How Predictive Intelligence Helps B2B Marketers with Buyer Targeting
JUNE 14, 2016
Predictive intelligence can help identify and analyze behavior and intent data to provide a 360-degree view of prospects and their paths to purchase. Predictive solutions can help your organization uncover hidden "breadcrumbs" of previously uncaptured data from across the web that reveal buyer intent. Improve demand gen results by targeting in-market buyers. How bad is it?
Content Strategy for Marketing
Learn how developing a content strategy can help you reach. challenge that content strategy can help you overcome. More specifically, content strategy helps bring your vision as a content-focused marketing. processes, governing your content voice. Do your teams have the right processes and technology in. To learn about how we helped Dell and other. Content.
How Engaging Content Helps You Improve Your Search Rankings
MAY 18, 2016
This free service helps website owners and developers monitor and maintain their website presence in Google Search results. Fortunately for us, Google publishes Webmaster Guidelines to help website owners, developers, and search engine optimization (SEO) specialists better understand its needs and preferences. How Google Interprets Helpfulness. How Google Works.
Streamline The Sales Process With Digital Marketing Solutions
B2B Lead Blog
AUGUST 18, 2015
Smart marketing and analytics, however, helps digital marketers know what customers want, […]. With the democratization of the Internet, businesses of all shapes and sizes have the same opportunities. This also means that every business is completing against corporate juggernauts in the Fortune 500. Businesses not operating at peak efficiency will soon find themselves going under.
Great Responsive Web Design is a Matter of Process
APRIL 9, 2013
But when it comes to creating a great responsive web design (RWD) , the tried and true process of web design that has worked for many designers in the past is no longer necessarily the best approach. With the current focus on producing something that is not fixed width and that works on multiple devices, why do so many designers insist on using a dated process that contradicts these goals?
The Time has Come for CMOs to Rethink Their Marketing Organization and Processes
It's All About Revenue
SEPTEMBER 1, 2015
While the title of this post implies an holistic connotation — and while I do believe that CMOs do need to rethink their marketing organizations and processes from an overall perspective, for the sake of this particular post we'll keep it in the context of l everaging new technology and marketing platforms. " Two key areas we focused on were skill sets and talent.
Evangelizing a Content Marketing Program
efficiencies in the process.” 4. how content marketing helps generate. What processes need to be in place with. strengths, and where do you need outside help? “ The entire ecosysystem is competing. process, hierarchy, and consistent publishing cadence. It’s something we call the Content Flywheel, the visualization of a process in which key content. brands.
How to Research Blog Topics: A Step-by-Step Process
FEBRUARY 9, 2015
In this post I will take you through a four-step process for researching your blog posts. This process will help you validate your blog ideas, fill your posts with interesting and relevant content, and increase the chance your readers will engage with you. Once you fine-tune this process , it shouldn’t take longer than an hour to do research for each blog post.
How the Internet has made your B2B sales process outdated
NOVEMBER 1, 2012
At the time, I know now, it was unusual to even have a process for such a thing, but that is how IBM worked (and still does). Most B2B businesses did not have such a process and the ones who did probably did not follow them as religiously as IBM did, but even if you don’t know you have a process, you do. Whatever you do is your process.
How to Avoid Email Marketing Mistakes: 6 Tips & Processes for Maintaining Quality
MAY 20, 2016
That's why we've put a bunch of proactive safety nets in place to help us keep tabs on email quality. Want to learn more about these processes? Tips & Processes for Maintaining Email Quality. 1) Aggressively integrate proofreading into your workflow. The most important part of your final approval process is a system of checks and balances. You know what hurts ?
Tools that help monitor and measure social traffic
JULY 10, 2015
Media intelligence and monitoring tools can help you make sure that your social media efforts are achieving the goals you set forth. Today we will explore different tools that help monitor traffic and the effectiveness of your social media campaigns. You should choose the tools that help you become the most effective with your social media marketing and press relations.
Staffing and Launching Your Content Marketing Program
butchering it in the process, I’ll just share her recommendation in full: ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY9 Say you’re going to a dinner party full of people you. to help you get that promotion. We want to try and help marketers. helpful to keep your goals focused on the audience you want to serve. At Contently, we boil this process down to the.
Turning Your Sales Process Into A Sales Magnet
DECEMBER 17, 2013
It is time to expect more from your sales process. It is no longer enough that it delivers consistency and control in respect of sales. Your sales process should also act as a magnet for your customers – it should add value for your customers and be capable of generating new levels of engagement and [.].
How to Become a More Productive Writer: 7 Helpful Tips
JULY 27, 2016
Here's what I learned in the process. How to Become a More Productive Writer: 7 Helpful Tips. 1) Find the right tools. My immediate goal was to help shape my productivity and measure my writing. The tool also makes it easy to set goals, track your progress, and understand your productivity patterns -- which proved helpful during this process. to 3 p.m.,
Marketing Strategy: 3 steps to help optimize website user experience
B2B Lead Generation Blog
MARCH 24, 2014
James shared some of Sophos’ user feedback that he really took to heart during his presentation at Optimization Summit 2013. “I really wanted our website to be something that would help them in their purchasing decisions,” James explained. Some of the information he gathered to help him understand where to focus was: Feedback from Sales. Step #1. Identify your goals. Step #2. Step #3.
How Marketers are Rethinking the Content Generation Process [Interview]
MAY 5, 2016
Additionally, none of the marketers surveyed said they were “thrilled” with the tech tools available to help them with content marketing. Content teams are not just responsible for helping marketing do that, but they are also in the business of establishing, growing, and engaging an audience for marketing to access. LACK OF HELPFUL TECHNOLOGY SEEMED TO BE A CHALLENGE FOR MARKETERS.
Study: How Much of Your Content Marketing Is Effective?
on non-audience-relevant sites in the hope of getting more con- tent out there and the vain hope of helping our SEO.” and look at their thought processes for making content market- ing decisions. can open access to the necessary analytic tools and resources, and the right analytics help content marketers devote their time. Copyright © 2015 Contently. All rights reserved. in it.
Stop Focusing On The Sales Process, Silly!
B2B Marketing Insider
JUNE 26, 2015
The buyer’s journey and the selling process terms are often confused. However, the sales process focuses on how to push the customer to get them to buy from you. While the buyer’s journey presents the client’s questions and needs that need to be answered and met.They need content and contacts to help them through their journey – at their own pace. Forrester). Forrester).