B2B Memes

NOVEMBER 22, 2011

Like many posts on this blog, the e-book aims to help traditionally trained journalists, marketers, and content creators understand the ideas and values that differentiate new media from old. The process over the product. If all goes well, it will be available next month. Stay tuned. Collaboration over control.

Media 100

Media Transparency Differentiation Social Media 100

B2B Memes

MARCH 29, 2011

The process will help you better understand your topic, and can highlight unsuspected gaps in your data. Though you could easily overuse them, flow charts can often clarify written descriptions of processes. If you can work with one, great; but if not, you can probably find a simple way to produce the graphic on your own.

Tips 100

Tips Effectiveness Copyright Rules 100

B2B Memes

JANUARY 31, 2012

You learn not just about the process, but yourself. For me the process was great fun, and well worth the time and effort. Unless you’re an experienced designer, you’ll quickly realize you need help to achieve the look and reading experience you’re after. Apple’s iPad May Help Save Publishing, But Not This Way.

Amazon 100

Amazon Urgency Marketing Paper Distribution 100

B2B Memes

JUNE 16, 2011

Instead, “to help people understand how things really are,” journalists must find ways to “to accommodate—not deny—these psychological tendencies.” The trick will be to do so without bending the truth in the process. Fighting it is pointless, she says. But where, I worry, does that approach lead? Truth-telling is transactional.

Leads 100

Leads Lead Marketing Qualified Leads Process 100

B2B Memes

DECEMBER 3, 2010

Though you can look for help with your slides from sources like Guy Kawasaki’s “ 10/20/30 Rule of PowerPoint ” or, more recently, Jesse Desjardins’ “ You Suck at PowerPoint ,” most people don’t have the will, the time, or the artistic resources to make many improvements. (It Throwing away your slides is one way to start that process.

BtoB 100

BtoB Webinar Metrics Trade Show Sample 100

B2B Memes

OCTOBER 4, 2012

But the real value isn’t in the data set itself, but in how that data can help publishers strengthen their relationships with their audiences. But they underscore for me something less obvious: to survive online, you have to abandon not just the mechanisms of print, but the very thought processes.

Lead Ranking 100

Lead Ranking B2B Cross-Selling Act-On 100

B2B Memes

OCTOBER 4, 2012

But the real value isn’t in the data set itself, but in how that data can help publishers strengthen their relationships with their audiences. But they underscore for me something less obvious: to survive online, you have to abandon not just the mechanisms of print, but the very thought processes.

Lead Ranking 100

Lead Ranking B2B Cross-Selling Act-On 100