17 Helpful SEO Tools and Tool Reviews
JULY 29, 2014
Which SEO tools are most helpful in conducting a site audit? Helpful SEO Tools. Ian Cleary (again) explains how to use Google’s free tools to help out with SEO efforts; not just the obvious ones (e.g., For nearly as long as there have been people working on search engine optimization, there have been SEO tools. Which tools are best for local SEO? Competitive analysis?
A new process to quantify content marketing success
grow - Practical Marketing Solutions
SEPTEMBER 17, 2015
This represents the most profound competitive issue for any organization today: How do you stand out from this noise and maintain valuable mindshare with your customers? I am proud to announce a new organization and a revolutionary new process to help you cut through this wall of noise … and win. content marketing measurement process. The Process. Traffic? Sales?
7 Benefits of a Prescriptive Sales Process
Your Sales Management Guru
APRIL 6, 2015
7 Benefits of a Prescriptive Sales Process. By taking the time to document what each salesperson should at each step of the sales process you will ensure higher levels of performance. One of the best ways to help B and C performers improve is to write out a prescriptive sales process. During the sales process your company’s value proposition must be proven.
4 Ways The B2B Buying Process Has Changed in 2015
MAY 1, 2015
Improving and creating effective marketing strategy means marketers need to thoroughly understand the B2B buying process and how it is evolving. The Buying Process Is Growing More Complex. As a result, the modern B2B buying process looks less like a linear path from first contact through to sale—it’s more like a spiderweb of social influence and research channels.”
Content Marketing Playbook: Strategy and Roadmap
cultivated every internal asset that could help them. outside help when needed. that’s proven to work—one we’ve refined after helping. that sports an audience of over 300,000 readers. “We want to try to help marketers first,” Fishkin says. If you can help people solve their. five-step process. Playbook No. 2: Strategy and Roadmap Copyright © 2015 Contently.
New Report: Improve The B2B Buying Process With Social Proof Marketing
AUGUST 3, 2015
So, how can brands get in front of buyers during the research phase, and help speed up the process once they make the vendor shortlist? Having customers advocate on your brand’s behalf on forums, review websites and social media can help your product make the initial cut. Anything you can do to help them build their social profile will encourage them advocate for you again.
7 Benefits of a Prescriptive Sales Process
Your Sales Management Guru
AUGUST 25, 2014
7 Benefits of a Prescriptive Sales Process. One of the best ways to help B and C performers improve is to write out a prescriptive sales process. By spelling out the steps that the A performer often uses intuitively in her sales process, you can develop the rest of your sales staff. During the sales process your company’s value proposition must be proven.
The Time has Come for CMOs to Rethink Their Marketing Organization and Processes
It's All About Revenue
SEPTEMBER 1, 2015
While the title of this post implies an holistic connotation — and while I do believe that CMOs do need to rethink their marketing organizations and processes from an overall perspective, for the sake of this particular post we'll keep it in the context of l everaging new technology and marketing platforms. " Two key areas we focused on were skill sets and talent.
The Rise of the Marketing Technologist Part 3: People, Process, Content and then Technology
MARCH 18, 2014
As much as we would like to push our failures off on an unresponsive technical team, it is your fault for not involving them sooner, and helping them to understand the drivers behind your requests. Having the technical team in the room was incredibly helpful, for all of the parties involved. Step Two: Process. Guess what, marketers? Step One: People. Step Three: Content.
How Predictive Intelligence Helps B2B Marketers with Buyer Targeting
JUNE 14, 2016
Predictive intelligence can help identify and analyze behavior and intent data to provide a 360-degree view of prospects and their paths to purchase. Predictive solutions can help your organization uncover hidden "breadcrumbs" of previously uncaptured data from across the web that reveal buyer intent. Improve demand gen results by targeting in-market buyers. How bad is it?
[Infographic] The Outsourced Inside Sales Teleprospecting Process
Sales Prospecting Perspectives
AUGUST 5, 2014
Everyone is feeling overwhelmed, including your buyers, who complain that the sales process is too tech-heavy with early demo offers that turn them away from the product. Are you prepared for the transition and implementation phases of the outsourcing process? The Outsourcing Process Infographic includes: 4 easy, actionable steps to outsourcing inside sales functions.
Content Methodology: A Best Practices Report
connection processes based. Content methodology is a process to continuously improve the effectiveness of a. with strong content processes, measurement tools, and enterprise-wide buy-in. It also helps maintain relationships with vendors, agencies, and. suppliers, and can help facilitate corporate communications and build company culture. processes and.
Content marketing metrics – process metrics and outcomes metrics
MARCH 20, 2015
There are two kinds of metrics in content marketing: process metrics and outcomes metrics. Process Metrics. Web traffic is an example of a process metric in that it tracks how our audience is interacting with our content. In addition to website traffic, process metrics include things like. These process metrics are the measurements nearly all of us think of first.
5 Ways to Speed Up Your Content Editorial Process
Modern B2B Marketing
MARCH 3, 2016
So, use this blog as a guide to speed up your editorial process without compromising the quality of your content. Let’s get into the five ways you can speed up your content editorial process: 1. Whether you’re working with an internal team or external freelancers, it is critical for you to define specific roles for each process and determine who does what. If An infographic.
The 4 Step Creative Process for Writing Blogs: (& Happy Birthday to WOW Blog)
Writing on the Web
SEPTEMBER 4, 2015
Do you struggle with the creative process of writing blogs ? Trust the process and get busy. The same is true for writing quality content – blog posts are written by following a creative process. This preparation helps you focus on why and to whom you are writing. Do you cringe when you need to find a topic for your blog? You’re not alone. Look outside your field.
How Your Brain Processes Logos [Infographic]
OCTOBER 17, 2014
whole lot happens in the 400 milliseconds it takes for you to see a logo, process it, and react to it -- and it all has to do with color, shape, meaning, prior experience with the brand, and so on. To help us understand what neuroscientists have discovered about how the human brain reacts to logos, Logomaker created this infographic from their research. branding
Evangelizing a Content Marketing Program
efficiencies in the process.” 4. how content marketing helps generate. What processes need to be in place with. strengths, and where do you need outside help? “ The entire ecosysystem is competing. process, hierarchy, and consistent publishing cadence. It’s something we call the Content Flywheel, the visualization of a process in which key content. brands.
Social Intelligence adds value throughout the Stage Gate Process
Buzz Marketing for Technology
FEBRUARY 15, 2012
Social data is becoming increasingly important in the new product development processes of many companies. For example, during discovery, social media data can help uncover ideas for new products or product line extentions to existing product lines. Social data can also be invaluable in the media planning and buying process. Related posts: How important is real-time data?
Better Processes & Improved Focus with Queue-Based Lead Management Platforms
Sales Prospecting Perspectives
APRIL 16, 2014
Many of us are familiar with list-based platforms that help sales reps access a centralized data repository of potential customer records. Removing all of the additional work required to sift through the list frees up your sales team to focus on lead nurturing and building relationships with the lead in an effort to move them closer to the buying process. Source: HubSpot ). hours.
Stop Focusing On The Sales Process, Silly!
B2B Marketing Insider
JUNE 26, 2015
The buyer’s journey and the selling process terms are often confused. However, the sales process focuses on how to push the customer to get them to buy from you. While the buyer’s journey presents the client’s questions and needs that need to be answered and met.They need content and contacts to help them through their journey – at their own pace. Forrester). Forrester).
Gamification of the Sales Process
Sales Intelligence View
JULY 20, 2011
Currencies are ways to give people incentives based on various motivations in a digital world: the need for financial reward, the need to do good, the need to help one’s community, the need for recognition and influence, the need for pleasure. Turning the sales process into a game is not a stretch of the imagination for companies. What is Gamification? 65% of Xbox gamers are male.
Advocate Marketing Creates B2B Relationships That Lasts A Lifetime
Relationships That Last A Lifetime Focus On People, Not Companies, To Increase Advocate Engagement by Laura Ramos September 28, 2015 FoR B2B MaRketing PRoFeSSionaLS FORREsTER.COM key takeaways Customer Testimony Helps B2B Attract. help sales close deals, and B2B buyers prefer to. process of creating advocates — people who have a personal story or expert perspective to share.
How Thought Leadership Can Help B2B Companies Avoid The RFP Process
The Forward Observer
MARCH 19, 2013
In the case of B2B sales, when the end buyer is researching a solution to a problem, they seek out advice long before activating the procurement process. The best thought leadership helps people in an industry, or more likely, in a role within an industry, do something better or gain insight that helps them better understand their market, or their job.”. Help the media.
How Engaging Content Helps You Improve Your Search Rankings
MAY 18, 2016
This free service helps website owners and developers monitor and maintain their website presence in Google Search results. Fortunately for us, Google publishes Webmaster Guidelines to help website owners, developers, and search engine optimization (SEO) specialists better understand its needs and preferences. How Google Interprets Helpfulness. How Google Works.
Streamline The Sales Process With Digital Marketing Solutions
B2B Lead Blog
AUGUST 18, 2015
Smart marketing and analytics, however, helps digital marketers know what customers want, […]. With the democratization of the Internet, businesses of all shapes and sizes have the same opportunities. This also means that every business is completing against corporate juggernauts in the Fortune 500. Businesses not operating at peak efficiency will soon find themselves going under.
How to Avoid Email Marketing Mistakes: 6 Tips & Processes for Maintaining Quality
MAY 20, 2016
That's why we've put a bunch of proactive safety nets in place to help us keep tabs on email quality. Want to learn more about these processes? Tips & Processes for Maintaining Email Quality. 1) Aggressively integrate proofreading into your workflow. The most important part of your final approval process is a system of checks and balances. You know what hurts ?
Staffing and Launching Your Content Marketing Program
butchering it in the process, I’ll just share her recommendation in full: ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY9 Say you’re going to a dinner party full of people you. to help you get that promotion. We want to try and help marketers. helpful to keep your goals focused on the audience you want to serve. At Contently, we boil this process down to the.
Great Responsive Web Design is a Matter of Process
APRIL 9, 2013
But when it comes to creating a great responsive web design (RWD) , the tried and true process of web design that has worked for many designers in the past is no longer necessarily the best approach. With the current focus on producing something that is not fixed width and that works on multiple devices, why do so many designers insist on using a dated process that contradicts these goals?
How to Research Blog Topics: A Step-by-Step Process
FEBRUARY 9, 2015
In this post I will take you through a four-step process for researching your blog posts. This process will help you validate your blog ideas, fill your posts with interesting and relevant content, and increase the chance your readers will engage with you. Once you fine-tune this process , it shouldn’t take longer than an hour to do research for each blog post.
Tools that help monitor and measure social traffic
JULY 10, 2015
Media intelligence and monitoring tools can help you make sure that your social media efforts are achieving the goals you set forth. Today we will explore different tools that help monitor traffic and the effectiveness of your social media campaigns. You should choose the tools that help you become the most effective with your social media marketing and press relations.
How the Internet has made your B2B sales process outdated
NOVEMBER 1, 2012
At the time, I know now, it was unusual to even have a process for such a thing, but that is how IBM worked (and still does). Most B2B businesses did not have such a process and the ones who did probably did not follow them as religiously as IBM did, but even if you don’t know you have a process, you do. Whatever you do is your process.
Study: How Much of Your Content Marketing Is Effective?
on non-audience-relevant sites in the hope of getting more con- tent out there and the vain hope of helping our SEO.” and look at their thought processes for making content market- ing decisions. can open access to the necessary analytic tools and resources, and the right analytics help content marketers devote their time. Copyright © 2015 Contently. All rights reserved. in it.
How Marketers are Rethinking the Content Generation Process [Interview]
MAY 5, 2016
Additionally, none of the marketers surveyed said they were “thrilled” with the tech tools available to help them with content marketing. Content teams are not just responsible for helping marketing do that, but they are also in the business of establishing, growing, and engaging an audience for marketing to access. LACK OF HELPFUL TECHNOLOGY SEEMED TO BE A CHALLENGE FOR MARKETERS.
Turning Your Sales Process Into A Sales Magnet
DECEMBER 17, 2013
It is time to expect more from your sales process. It is no longer enough that it delivers consistency and control in respect of sales. Your sales process should also act as a magnet for your customers – it should add value for your customers and be capable of generating new levels of engagement and [.].
Copywriting vs Design: What Comes First, and How to Manage Creative Personalit– Um, Processes
OCTOBER 20, 2015
But if you’re a marketer who wears one of these hats, or who has to work directly with the creative team, this post might help you define how your team could work together to achieve its full potential and wow your customers. Whether you’re a copywriter or a designer, that means your creative process has to be ruled by one thing: The u ser experience. It’s the design that matters!”.
Marketing Strategy: 3 steps to help optimize website user experience
B2B Lead Generation Blog
MARCH 24, 2014
James shared some of Sophos’ user feedback that he really took to heart during his presentation at Optimization Summit 2013. “I really wanted our website to be something that would help them in their purchasing decisions,” James explained. Some of the information he gathered to help him understand where to focus was: Feedback from Sales. Step #1. Identify your goals. Step #2. Step #3.
B2B Marketing Trends for 2016
processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. Align marketing with sales: as buyers complete more of their journey online and sales pros get involved only later in the process, close. company sales rep, it becomes even more vital that both groups understand the buying process from.
How to Hire a Content Writer to Help With Marketing
NOVEMBER 24, 2015
But what you really want – what will really help you create awesome content – is a subject matter expert. That may not be all the promotion you need to do, but it helps. This was the process for those hires: Place an ad on a job board or similar site. If you want to do content marketing, you’re going to need a writer. Maybe that content writer is you. Maybe it’s someone else.
14 Content Marketing Tools to Help Your Business Grow
FEBRUARY 5, 2016
While getting additional budget or headcount approved may be tough, there are other options to help create more content (other than just working more hours). wide range of online tools can help you either produce content more efficiently or get more value out of what you’re already creating. It is also helpful for streamlining your social media content production. Buffer.
3 Ways Marketing Automation Helps Higher Ed Marketers Succeed
Modern B2B Marketing
JUNE 9, 2016
And by aligning admissions with other departments, they were able to engage the right students through recruitment calls, catalogs, information sessions, and other activities—further enabling them to reach students early on in their decision-making process. 2. Their students are their buyers, just like they are buyers when they purchase other products or services. Increased Competition.
10 Tips to Help You Become a ‘Superhero’ Marketer
It's All About Revenue
MARCH 27, 2013
Here are some tips to help you think about applying the core ‘ideal’ attributes to your marketing strategy to act more like a marketing superhero. Before you can build an accurate and complete picture of your best prospects, It’s critical to identify the roles and responsibilities of those involved in the buying process. Click here to register.
Content Marketing 2016: Staffing, Measurement, and Effectiveness
marketing technology into a seamless process. Would spending more money help? tools can help companies maximize their efficiency. Copyright © 2015 Contently. All rights reserved. contently.comBy Jordan Teicher Content. Marketing. 2016 STAFFING, MEASUREMENT, AND. Introduction II. Methodology III. Key Findings IV. Results and Analysis V. Conclusion 4 6 7 8 27 Table of. What paid.
5 Ways to Help Inside Account Executives Build Their Own Pipeline
MAY 25, 2016
This specialization helps both groups stay productive and motivated. They are going to need your help; what are you going to do? Here’s the 5-step process to capture your low-hanging pipeline fruit. 1. Your goal should be to help your sales reps develop the biggest amount of potential deals in the shortest amount of time. Their pipeline has essentially dried up.