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Analyze your target’s buying process, for greater marketing efficiency


B2B selling is a complicated affair, but you can simplify your marketing strategies dramatically with buying process analysis. This means that you lay out your prospect’s buying process, stage by stage, and then develop a selling process that maps to it. Here’s a typical B2B large enterprise buying process, broken down into its logical stages. Voila! And so on.

17 Helpful SEO Tools and Tool Reviews


Which SEO tools are most helpful in conducting a site audit? Helpful SEO Tools. Ian Cleary (again) explains how to use Google’s free tools to help out with SEO efforts; not just the obvious ones (e.g., For nearly as long as there have been people working on search engine optimization, there have been SEO tools. Which tools are best for local SEO? Competitive analysis?

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A new process to quantify content marketing success

grow - Practical Marketing Solutions

This represents the most profound competitive issue for any organization today: How do you stand out from this noise and maintain valuable mindshare with your customers? I am proud to announce a new organization and a revolutionary new process to help you cut through this wall of noise … and win. content marketing measurement process. The Process. Traffic? Sales?

4 Ways The B2B Buying Process Has Changed in 2015

Crimson Marketing

Improving and creating effective marketing strategy means marketers need to thoroughly understand the B2B buying process and how it is evolving. The Buying Process Is Growing More Complex. As a result, the modern B2B buying process looks less like a linear path from first contact through to sale—it’s more like a spiderweb of social influence and research channels.”

B2B Marketing Trends for 2016

processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. Align marketing with sales: as buyers complete more of their journey online and sales pros get involved only later in the process, close. company sales rep, it becomes even more vital that both groups understand the buying process from.

New Report: Improve The B2B Buying Process With Social Proof Marketing

Influitive b2b

So, how can brands get in front of buyers during the research phase, and help speed up the process once they make the vendor shortlist? Having customers advocate on your brand’s behalf on forums, review websites and social media can help your product make the initial cut. Anything you can do to help them build their social profile will encourage them advocate for you again.

Content marketing metrics – process metrics and outcomes metrics


There are two kinds of metrics in content marketing: process metrics and outcomes metrics. Process Metrics. Web traffic is an example of a process metric in that it tracks how our audience is interacting with our content. In addition to website traffic, process metrics include things like. These process metrics are the measurements nearly all of us think of first.

7 Benefits of a Prescriptive Sales Process

Your Sales Management Guru

7 Benefits of a Prescriptive Sales Process. One of the best ways to help B and C performers improve is to write out a prescriptive sales process. By spelling out the steps that the A performer often uses intuitively in her sales process, you can develop the rest of your sales staff. During the sales process your company’s value proposition must be proven.

The Rise of the Marketing Technologist Part 3: People, Process, Content and then Technology


As much as we would like to push our failures off on an unresponsive technical team, it is your fault for not involving them sooner, and helping them to understand the drivers behind your requests. Having the technical team in the room was incredibly helpful, for all of the parties involved. Step Two: Process. Guess what, marketers? Step One: People. Step Three: Content.

B2B Marketing Trends for 2016

processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. Align marketing with sales: as buyers complete more of their journey online and sales pros get involved only later in the process, close. company sales rep, it becomes even more vital that both groups understand the buying process from.

Social Intelligence adds value throughout the Stage Gate Process

Buzz Marketing for Technology

Social data is becoming increasingly important in the new product development processes of many companies. For example, during discovery, social media data can help uncover ideas for new products or product line extentions to existing product lines. Social data can also be invaluable in the media planning and buying process. Related posts: How important is real-time data?

Metrics to Help You Track Brand, Demand, and Expand


His monthly magazine, annual Poor Richard’s Almanac and various other printings all served to establish him as an authority and help grow his printing press business. It was educational, with the goal of helping farmers be more successful … the quintessential definition of content marketing. The post below generated over 800 likes and helped to build more brand awareness.

The 4 Step Creative Process for Writing Blogs: (& Happy Birthday to WOW Blog)

Writing on the Web

Do you struggle with the creative process of writing blogs ? Trust the process and get busy. The same is true for writing quality content – blog posts are written by following a creative process. This preparation helps you focus on why and to whom you are writing. Do you cringe when you need to find a topic for your blog? You’re not alone. Look outside your field.

Embracing Uncertainty as Part of the Creative Process


This post, Embracing Uncertainty as Part of the Creative Process , written by Ashley Taylor Anderson , appeared first on Ceros Blog - Interactive Content Marketing & Design Tips. So that’s what this article is actually about: How uncertainty is a core part of the creative process (even though we might wish otherwise), and how to use it instead of fighting against it.

How Your Brain Processes Logos [Infographic]


whole lot happens in the 400 milliseconds it takes for you to see a logo, process it, and react to it -- and it all has to do with color, shape, meaning, prior experience with the brand, and so on. To help us understand what neuroscientists have discovered about how the human brain reacts to logos, Logomaker created this infographic from their research. branding

B2B Marketing Trends for 2016

processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. Align marketing with sales: as buyers complete more of their journey online and sales pros get involved only later in the process, close. company sales rep, it becomes even more vital that both groups understand the buying process from.

Better Processes & Improved Focus with Queue-Based Lead Management Platforms

Sales Prospecting Perspectives

Many of us are familiar with list-based platforms that help sales reps access a centralized data repository of potential customer records. Removing all of the additional work required to sift through the list frees up your sales team to focus on lead nurturing and building relationships with the lead in an effort to move them closer to the buying process. Source: HubSpot ). hours.

Streamline The Sales Process With Digital Marketing Solutions

B2B Lead Blog

Smart marketing and analytics, however, helps digital marketers know what customers want, […]. With the democratization of the Internet, businesses of all shapes and sizes have the same opportunities. This also means that every business is completing against corporate juggernauts in the Fortune 500. Businesses not operating at peak efficiency will soon find themselves going under.

Turning Your Sales Process Into A Sales Magnet

Buyer Insights

It is time to expect more from your sales process.  It is no longer enough that it delivers consistency and control in respect of sales. Your sales process should also act as a magnet for your customers – it should add value for your customers and be capable of generating new levels of engagement and [.].

How Predictive Intelligence Helps B2B Marketers with Buyer Targeting


Predictive intelligence can help identify and analyze behavior and intent data to provide a 360-degree view of prospects and their paths to purchase. Predictive solutions can help your organization uncover hidden "breadcrumbs" of previously uncaptured data from across the web that reveal buyer intent. Improve demand gen results by targeting in-market buyers. How bad is it?

5 Ways to Speed Up Your Content Editorial Process

Modern B2B Marketing

So, use this blog as a guide to speed up your editorial process without compromising the quality of your content. Let’s get into the five ways you can speed up your content editorial process: 1. Whether you’re working with an internal team or external freelancers, it is critical for you to define specific roles for each process and determine who does what. If An infographic.

Great Responsive Web Design is a Matter of Process


But when it comes to creating a great responsive web design (RWD) , the tried and true process of web design that has worked for many designers in the past is no longer necessarily the best approach. With the current focus on producing something that is not fixed width and that works on multiple devices, why do so many designers insist on using a dated process that contradicts these goals?

The Time has Come for CMOs to Rethink Their Marketing Organization and Processes

It's All About Revenue

While the title of this post implies an holistic connotation — and while I do believe that CMOs do need to rethink their marketing organizations and processes from an overall perspective, for the sake of this particular post we'll keep it in the context of l everaging new technology and marketing platforms. " Two key areas we focused on were skill sets and talent.

How to Research Blog Topics: A Step-by-Step Process


In this post I will take you through a four-step process for researching your blog posts. This process will help you validate your blog ideas, fill your posts with interesting and relevant content, and increase the chance your readers will engage with you. Once you fine-tune this process , it shouldn’t take longer than an hour to do research for each blog post.

Tools that help monitor and measure social traffic


Media intelligence and monitoring tools can help you make sure that your social media efforts are achieving the goals you set forth. Today we will explore different tools that help monitor traffic and the effectiveness of your social media campaigns. You should choose the tools that help you become the most effective with your social media marketing and press relations.

How Engaging Content Helps You Improve Your Search Rankings


This free service helps website owners and developers monitor and maintain their website presence in Google Search results. Fortunately for us, Google publishes  Webmaster Guidelines   to help website owners, developers, and search engine optimization (SEO) specialists better understand its needs and preferences. How Google Interprets Helpfulness. How Google Works.

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How the Internet has made your B2B sales process outdated


At the time, I know now, it was unusual to even have a process for such a thing, but that is how IBM worked (and still does). Most B2B businesses did not have such a process and the ones who did probably did not follow them as religiously as IBM did, but even if you don’t know you have a process, you do. Whatever you do is your process.

How to Avoid Email Marketing Mistakes: 6 Tips & Processes for Maintaining Quality


That's why we've put a bunch of proactive safety nets in place to help us keep tabs on email quality. Want to learn more about these processes? Tips & Processes for Maintaining Email Quality. 1) Aggressively integrate proofreading into your workflow. The most important part of your final approval process is a system of checks and balances. You know what hurts ?

Gamification of the Sales Process

Sales Intelligence View

Currencies are ways to give people incentives based on various motivations in a digital world: the need for financial reward, the need to do good, the need to help one’s community, the need for recognition and influence, the need for pleasure. Turning the sales process into a game is not a stretch of the imagination for companies. What is Gamification? 65% of Xbox gamers are male.

Navigate Your Web Design Process in 5 Steps


Today we will show you how to navigate your website design process in just five easy steps: Love marketing as much as we do? Today we will help you navigate your website design process in five easy steps. The discovery meeting is a kickstart to your web design initiatives, it helps clarify the wants and needs for your websites functionality and design.

Marketing Strategy: 3 steps to help optimize website user experience

B2B Lead Generation Blog

James shared some of Sophos’ user feedback that he really took to heart during his presentation at Optimization Summit 2013. “I really wanted our website to be something that would help them in their purchasing decisions,” James explained. Some of the information he gathered to help him understand where to focus was: Feedback from Sales. Step #1. Identify your goals. Step #2. Step #3.

An Eight-Step Process for Creating Front-Page B2B Industry News

KoMarketing Associates

Here’s a look at the 8-step process we use to get our industry news to the top: (Note: This strategy is not strictly for agency purposes. With some tweaking to the following verbiage, this process could be beneficial for building any industry news program from the ground up). 1. In order to do this, we make sure to devote sufficient time to the research process. Research.

Six Steps to Help With Your Website Redesign [Infographic]


With nearly 87% of small and medium businesses saying that their website is the most important form of marketing they have , it''s critical for businesses to go through the process of a website redesign in order to not fall behind the digital curve. If you think it''s time to turn the idea of a website redesign into a reality, this six-step process is for you! Follow @SynecoreTech.

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The Cost of Poor Data: How Marketing Automation Can Help

B2B Lead Blog

Poor data can negatively impact the marketing campaign, the view of the customer, the hiring process, and more, all of which impact the profit potential of the business. […]. While many businesses are aware of the financial benefits that big data analysis can have for their business, fewer realize just how expensive poor data can be. Marketing Automation marketing automation

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Stop Focusing On The Sales Process, Silly!

B2B Marketing Insider

The buyer’s journey and the selling process terms are often confused. However, the sales process focuses on how to push the customer to get them to buy from you. While the buyer’s journey presents the client’s questions and needs that need to be answered and met.They need content and contacts to help them through their journey – at their own pace. Forrester). Forrester).

14 Content Marketing Tools to Help Your Business Grow


While getting additional budget or headcount approved may be tough, there are other options to help create more content (other than just working more hours). wide range of online tools can help you either produce content more efficiently or get more value out of what you’re already creating. It is also helpful for streamlining your social media content production. Buffer.

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A process to connect social media, content marketing and sales

grow - Practical Marketing Solutions

It can also be useful when customers are trying to get buy-in for a purchase, doing detailed research, and during the demo or trial process. Now, let’s see where social media/social interaction can play a role in the sales process. Online social contact, not surprisingly, can be helpful at all stages of the sales funnel. By Neicole Crepeau, Contributing {grow} Columnist.

Going Beyond Email Metrics: A Framework To Help You Plan Your Campaign

It's All About Revenue

Not long ago, I was reading a great post by my colleague Ben Fettes on the importance of understanding email metrics , how they're calculated, and how they can help a marketer not only to identify, isolate, and tackle potential issues in their marketing funnel — but also develop optimization strategies to create and deliver more relevant experiences to their customers.

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Align Industrial Websites with Sales Process

Industrial Marketing Today

make sure the site is aligned with your sales process. Here are some of my thoughts to help you better align an industrial website with your sales process. Define your sales process in details. After the sales process is clearly mapped out, examine what steps can be handled by your website. Focus on creating content and applications that will help your visitors make interim decisions before getting to the RFQ (See my post Industrial Marketing Content that Helps Buyers ). Now it boils down to price and delivery time. It is too late by then.

Marketing’s Battle: How Big Data and Marketing Technology Helps Win The Game

Crimson Marketing

It seems like the opposite of hard data, because intuition doesn’t appear to come at the end of a linear analytical process. Neuroscientists suggest that “intuition” is really the result of unconscious, parallel processing of vast amounts of information constantly washing over us, information we’re not paying direct attention to. percent. billion.

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