Trending Sources

[Infographic] The Outsourced Inside Sales Teleprospecting Process

Sales Prospecting Perspectives

Everyone is feeling overwhelmed, including your buyers, who complain that the sales process is too tech-heavy with early demo offers that turn them away from the product. Are you prepared for the transition and implementation phases of the outsourcing process? The Outsourcing Process Infographic includes: 4 easy, actionable steps to outsourcing inside sales functions.

Analyze your target’s buying process, for greater marketing efficiency

Biznology

B2B selling is a complicated affair, but you can simplify your marketing strategies dramatically with buying process analysis. This means that you lay out your prospect’s buying process, stage by stage, and then develop a selling process that maps to it. Here’s a typical B2B large enterprise buying process, broken down into its logical stages. Voila! And so on.

17 Helpful SEO Tools and Tool Reviews

Webbiquity

Which SEO tools are most helpful in conducting a site audit? Helpful SEO Tools. Ian Cleary (again) explains how to use Google’s free tools to help out with SEO efforts; not just the obvious ones (e.g., For nearly as long as there have been people working on search engine optimization, there have been SEO tools. Which tools are best for local SEO? Competitive analysis?

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A new process to quantify content marketing success

grow - Practical Marketing Solutions

This represents the most profound competitive issue for any organization today: How do you stand out from this noise and maintain valuable mindshare with your customers? I am proud to announce a new organization and a revolutionary new process to help you cut through this wall of noise … and win. content marketing measurement process. The Process. Traffic? Sales?

B2B Marketing Trends for 2016

processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. Align marketing with sales: as buyers complete more of their journey online and sales pros get involved only later in the process, close. company sales rep, it becomes even more vital that both groups understand the buying process from.

4 Ways The B2B Buying Process Has Changed in 2015

Crimson Marketing

Improving and creating effective marketing strategy means marketers need to thoroughly understand the B2B buying process and how it is evolving. The Buying Process Is Growing More Complex. As a result, the modern B2B buying process looks less like a linear path from first contact through to sale—it’s more like a spiderweb of social influence and research channels.”

7 Benefits of a Prescriptive Sales Process

Your Sales Management Guru

7 Benefits of a Prescriptive Sales Process. By taking the time to document what each salesperson should at each step of the sales process you will ensure higher levels of performance. One of the best ways to help B and C performers improve is to write out a prescriptive sales process. During the sales process your company’s value proposition must be proven.

How the Brain Processes Different Types of Content [Infographic]

Hubspot

For example, did you know that the human brain processes videos 60,000X faster than text? Check out the full infographic below for helpful takeaways about how to tailor your content strategy according to how your audience interprets information. Sometimes, the movie adaptation of a book is better than the book itself. The reason? And some of their insights may surprise you.

Better Processes & Improved Focus with Queue-Based Lead Management Platforms

Sales Prospecting Perspectives

Many of us are familiar with list-based platforms that help sales reps access a centralized data repository of potential customer records. Removing all of the additional work required to sift through the list frees up your sales team to focus on lead nurturing and building relationships with the lead in an effort to move them closer to the buying process. Source: HubSpot ). hours.

B2B Marketing Trends for 2016

processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. Align marketing with sales: as buyers complete more of their journey online and sales pros get involved only later in the process, close. company sales rep, it becomes even more vital that both groups understand the buying process from.

New Report: Improve The B2B Buying Process With Social Proof Marketing

Influitive b2b

So, how can brands get in front of buyers during the research phase, and help speed up the process once they make the vendor shortlist? Having customers advocate on your brand’s behalf on forums, review websites and social media can help your product make the initial cut. Anything you can do to help them build their social profile will encourage them advocate for you again.

7 Benefits of a Prescriptive Sales Process

Your Sales Management Guru

7 Benefits of a Prescriptive Sales Process. One of the best ways to help B and C performers improve is to write out a prescriptive sales process. By spelling out the steps that the A performer often uses intuitively in her sales process, you can develop the rest of your sales staff. During the sales process your company’s value proposition must be proven.

The Rise of the Marketing Technologist Part 3: People, Process, Content and then Technology

ANNUITAS

As much as we would like to push our failures off on an unresponsive technical team, it is your fault for not involving them sooner, and helping them to understand the drivers behind your requests. Having the technical team in the room was incredibly helpful, for all of the parties involved. Step Two: Process. Guess what, marketers? Step One: People. Step Three: Content.

Social Intelligence adds value throughout the Stage Gate Process

Buzz Marketing for Technology

Social data is becoming increasingly important in the new product development processes of many companies. For example, during discovery, social media data can help uncover ideas for new products or product line extentions to existing product lines. Social data can also be invaluable in the media planning and buying process. Related posts: How important is real-time data?

B2B Marketing Trends for 2016

processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. Align marketing with sales: as buyers complete more of their journey online and sales pros get involved only later in the process, close. company sales rep, it becomes even more vital that both groups understand the buying process from.

How to Validate Your Blog Post Topics: A 3-Step Process

Hubspot

To help you avoid wasting time on topics and keyword plays that won't generate a meaningful return for your business, we've put together a simple process for validating your ideas before you start writing. How to Validate Your Blog Post Topics: A 3-Step Process. 1) Get to know your audience really well. But as it turns out, that's not the end of the world. The result? Jackpot.

The 4 Step Creative Process for Writing Blogs: (& Happy Birthday to WOW Blog)

Writing on the Web

Do you struggle with the creative process of writing blogs ? Trust the process and get busy. The same is true for writing quality content – blog posts are written by following a creative process. This preparation helps you focus on why and to whom you are writing. Do you cringe when you need to find a topic for your blog? You’re not alone. Look outside your field.

How Your Brain Processes Logos [Infographic]

Hubspot

whole lot happens in the 400 milliseconds it takes for you to see a logo, process it, and react to it -- and it all has to do with color, shape, meaning, prior experience with the brand, and so on. To help us understand what neuroscientists have discovered about how the human brain reacts to logos, Logomaker created this infographic from their research. branding

8 Helpful Resources for Creating Beautiful Infographics

Hubspot

Not only do they make content more sharable -- 40 times as much -- but they help us retain information. Helpful Resources for Creating Beautiful Infographics. 1) Canva. For infographics, there's a decent range of templates, each categorized by type -- statistical, process, and timeline, to name a few. Visuals have a huge impact in marketing. Cost: Free, or PRO for $36/year.

Turning Your Sales Process Into A Sales Magnet

Buyer Insights

It is time to expect more from your sales process.  It is no longer enough that it delivers consistency and control in respect of sales. Your sales process should also act as a magnet for your customers – it should add value for your customers and be capable of generating new levels of engagement and [.].

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Streamline The Sales Process With Digital Marketing Solutions

B2B Lead Blog

Smart marketing and analytics, however, helps digital marketers know what customers want, […]. With the democratization of the Internet, businesses of all shapes and sizes have the same opportunities. This also means that every business is completing against corporate juggernauts in the Fortune 500. Businesses not operating at peak efficiency will soon find themselves going under.

Plan 63

Great Responsive Web Design is a Matter of Process

Synecore

But when it comes to creating a great responsive web design (RWD) , the tried and true process of web design that has worked for many designers in the past is no longer necessarily the best approach. With the current focus on producing something that is not fixed width and that works on multiple devices, why do so many designers insist on using a dated process that contradicts these goals?

The Branding Process for Professional Services Firms

Hinge Marketing

The branding process is a systematic approach to creating and promoting a firm’s brand. The brand building process can be applied to either the development of a new brand or the rebranding of an existing firm. In this article we’ll review the context in which the process is used, what happens during each phase, and what success looks like. This process is adapted from the one we use at Hinge ­— a program based on a decade of research into thousands of high-growth firms. But what about the “branding “process”? What is the branding process? Brand Tools.

How Deals Die in the Final Mile of the Sales Process

Sales Prospecting Perspectives

As a sales manager, I spend a great deal of time creating and implementing effective work practices in the sales process to make sure my team knows how to get organized, develop a call plan, and use tools to keep track of their notes and appointments. That’s why creating processes for the high performers to accentuate and try to replicate success is so important. Image © Stucollier

Content marketing metrics – process metrics and outcomes metrics

Biznology

There are two kinds of metrics in content marketing: process metrics and outcomes metrics. Process Metrics. Web traffic is an example of a process metric in that it tracks how our audience is interacting with our content. In addition to website traffic, process metrics include things like. These process metrics are the measurements nearly all of us think of first.

How to Build a Process for Growth Experiments

Hubspot

While the idea of “growth” -- and all of the hacks, tips, and tricks that go along with the term -- can often feel a bit buzzy and overwhelming, real growth actually is actually the result of well-established processes and an internal emphasis on experimentation and testing. We'll take you through the steps of a building a sustainable process for growth experiments based on Balfour's tips.

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How Predictive Intelligence Helps B2B Marketers with Buyer Targeting

SalesPredict

Predictive intelligence can help identify and analyze behavior and intent data to provide a 360-degree view of prospects and their paths to purchase. Predictive solutions can help your organization uncover hidden "breadcrumbs" of previously uncaptured data from across the web that reveal buyer intent. Improve demand gen results by targeting in-market buyers. How bad is it?

5 Ways to Speed Up Your Content Editorial Process

Modern B2B Marketing

So, use this blog as a guide to speed up your editorial process without compromising the quality of your content. Let’s get into the five ways you can speed up your content editorial process: 1. Whether you’re working with an internal team or external freelancers, it is critical for you to define specific roles for each process and determine who does what. If An infographic.

How to Research Blog Topics: A Step-by-Step Process

Hubspot

In this post I will take you through a four-step process for researching your blog posts. This process will help you validate your blog ideas, fill your posts with interesting and relevant content, and increase the chance your readers will engage with you. Once you fine-tune this process , it shouldn’t take longer than an hour to do research for each blog post.

Embracing Uncertainty as Part of the Creative Process

Ceros

This post, Embracing Uncertainty as Part of the Creative Process , written by Ashley Taylor Anderson , appeared first on Ceros Blog - Interactive Content Marketing & Design Tips. So that’s what this article is actually about: How uncertainty is a core part of the creative process (even though we might wish otherwise), and how to use it instead of fighting against it.

The Time has Come for CMOs to Rethink Their Marketing Organization and Processes

It's All About Revenue

While the title of this post implies an holistic connotation — and while I do believe that CMOs do need to rethink their marketing organizations and processes from an overall perspective, for the sake of this particular post we'll keep it in the context of l everaging new technology and marketing platforms. " Two key areas we focused on were skill sets and talent.

3 Ways Agile Helps Scale Content Marketing

Kapost

Beckon’s team hypothesizes that teams without solid content production processes in place risk more than just wasted effort. Agile marketing helps elevate the quality of the content a team produces by getting them out of panic mode, allowing them to consistently review their process and themselves, and keeping them from constantly getting derailed by external demands. . 20%. 3.

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Gamification of the Sales Process

Sales Intelligence View

Currencies are ways to give people incentives based on various motivations in a digital world: the need for financial reward, the need to do good, the need to help one’s community, the need for recognition and influence, the need for pleasure. Turning the sales process into a game is not a stretch of the imagination for companies. What is Gamification? 65% of Xbox gamers are male.

Metrics to Help You Track Brand, Demand, and Expand

Act-On

His monthly magazine, annual Poor Richard’s Almanac and various other printings all served to establish him as an authority and help grow his printing press business. It was educational, with the goal of helping farmers be more successful … the quintessential definition of content marketing. The post below generated over 800 likes and helped to build more brand awareness.

Navigate Your Web Design Process in 5 Steps

Synecore

Today we will show you how to navigate your website design process in just five easy steps: Love marketing as much as we do? Today we will help you navigate your website design process in five easy steps. The discovery meeting is a kickstart to your web design initiatives, it helps clarify the wants and needs for your websites functionality and design.

Six Steps to Help With Your Website Redesign [Infographic]

Synecore

With nearly 87% of small and medium businesses saying that their website is the most important form of marketing they have , it''s critical for businesses to go through the process of a website redesign in order to not fall behind the digital curve. If you think it''s time to turn the idea of a website redesign into a reality, this six-step process is for you! Follow @SynecoreTech.

Help 101

How to Avoid Email Marketing Mistakes: 6 Tips & Processes for Maintaining Quality

Hubspot

That's why we've put a bunch of proactive safety nets in place to help us keep tabs on email quality. Want to learn more about these processes? Tips & Processes for Maintaining Email Quality. 1) Aggressively integrate proofreading into your workflow. The most important part of your final approval process is a system of checks and balances. You know what hurts ?

Increase Business by Avoiding Web Demos Early in the Sales Process

Sales Prospecting Perspectives

Part of the sales process for most technology companies is to conduct a web demonstration to a prospect or a group of prospects. Wouldn’t it seem genuine if you told a prospect, “I would love to show you a demonstration, but first I’d really like to understand your environment and some of the issues you’re facing so I can align that to my web demo and really highlight some areas or features that could really help you out?” When do you think demos should be included in the sales process would assume the answer is yes. It isn’t personable - it’s numbers.

How Engaging Content Helps You Improve Your Search Rankings

ScribbleLive

This free service helps website owners and developers monitor and maintain their website presence in Google Search results. Fortunately for us, Google publishes  Webmaster Guidelines   to help website owners, developers, and search engine optimization (SEO) specialists better understand its needs and preferences. How Google Interprets Helpfulness. How Google Works.