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How to Create a Privacy Policy for Your Website

sagefrog

A privacy policy is a legal document that informs users of an app, digital service, or website about how their data is collected, used, and protected. For websites in the B2B space , privacy policies are essential for transparency, legal compliance, and building trust with users. But don’t sweat it.

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IAB launches new privacy compliance tool

Martech

This week, IAB launched a new tool for standardizing privacy practices in digital advertising. The IAB Diligence Platform was created in partnership with privacy compliance company SafeGuard Privacy. With new privacy laws and enforcement , non-compliance can come with steep fines. Why we care. IAB Diligence Platform.

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ZoomInfo, Data Privacy, and You

Zoominfo

Companies are increasingly facing pressure from regulators and consumers alike to address data privacy concerns and tighten collection data collection processes. Our data collection and usage strategies prioritize accountability, responsibility, and an in-depth understanding of individual privacy. Current Data Privacy Laws.

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How consent management platforms support data privacy compliance

Martech

Using consent management platforms (CMPs) has become paramount for businesses striving to comply with the European Union’s General Data Protection Regulation (GDPR) and other privacy regulations. CMPs play a crucial role in balancing the scales between effective marketing strategies and the stringent requirements of data privacy compliance.

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How to build customer trust through data privacy and security

Martech

As your organization incorporates technological advancements, you must factor data security and privacy into your strategy — and that doesn’t just mean installing a firewall or avoiding suspicious emails. The data is processed to optimize the operations, help make smarter decisions and run successful marketing campaigns.

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Data Privacy Terminology 101

Zoominfo

The world of data privacy is vast and complex. In this glossary, we’ll help you build your data privacy IQ by explaining some of the most common terms and applications. Let’s get started… Data Privacy. Consent is an individual’s permission to process that person’s information in a specific way.

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Integrate introduces Data Guardian for privacy and compliance

Martech

B2B marketing platform Integrate has announced the release of a new solution designed to ensure that lead data remains compliant with privacy regulations. Data Guardian uses AI-enhanced trust scoring and auditing to protect privacy as well as to increase visibility into media partner performance. Get MarTech! In your inbox.

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