Martech

NOVEMBER 29, 2023

Using consent management platforms (CMPs) has become paramount for businesses striving to comply with the European Union’s General Data Protection Regulation (GDPR) and other privacy regulations. CMPs play a crucial role in balancing the scales between effective marketing strategies and the stringent requirements of data privacy compliance.

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Zoominfo

MAY 19, 2021

The world of data privacy is vast and complex. In this glossary, we’ll help you build your data privacy IQ by explaining some of the most common terms and applications. Let’s get started… Data Privacy. Some privacy laws exclude publicly available information from their scope, but others do not.

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Martech

OCTOBER 17, 2023

B2B marketing platform Integrate has announced the release of a new solution designed to ensure that lead data remains compliant with privacy regulations. Data Guardian uses AI-enhanced trust scoring and auditing to protect privacy as well as to increase visibility into media partner performance. Get MarTech! In your inbox.

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Martech

JANUARY 30, 2024

As your organization incorporates technological advancements, you must factor data security and privacy into your strategy — and that doesn’t just mean installing a firewall or avoiding suspicious emails. The data is processed to optimize the operations, help make smarter decisions and run successful marketing campaigns. In your inbox.

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Zoominfo

JULY 13, 2022

Concerns around data privacy have been on the rise in recent years — and for good reason. As a privacy-first company, ZoomInfo is aware of growing concerns surrounding data collection, processing, and usage. We are only interested in helping businesspeople speak to other business people about business. Answer: No. Answer: Yes.

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Customer Experience Matrix

AUGUST 27, 2020

Until recently, most marketers were content to leave privacy compliance in the hands of data and legal teams. This means marketers must become increasingly involved with the privacy systems to ensure a positive customer experience, gain access to the data they need, and ensure they use the data appropriately. Data subject interactions.

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Zoominfo

JANUARY 12, 2023

As a data privacy specialist in the UK, I often hear this question from customers and prospects: “How do we remain compliant as we expand into new regions?” It can be difficult to sift through privacy regulations and know which aspects are most relevant to your business. UK GDPR The EU’s GDPR is the global standard for data privacy.

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Zoominfo

FEBRUARY 22, 2023

As a result, privacy regulators are going to great lengths , such as issuing record-breaking fines , in order to keep consumer data safe and businesses in check. If the processing activity has a positive impact on the consumer, it can help satisfy the requirements of the Legitimate Interests balancing test. What happens next?

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Zoominfo

AUGUST 30, 2022

Well, now we need to add a fifth P to the mix: privacy. Privacy compliance has become an essential part of modern-day marketing. While GDPR privacy compliance remains a top priority, the ePrivacy Directive adds complexity by limiting the manner in which marketers can launch campaigns, depending on where their audience lives.

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Choozle

MARCH 5, 2024

Attention digital marketers and agencies: California’s recently updated privacy regulations are now in full effect. T he California Privacy Protection Agency (CPPA) has signaled they intend to enforce them quickly. Here at Choozle, we’re privileged to have Ben Isaacson as our Fractional Privacy Officer.

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Martech

MARCH 16, 2023

Data protection and privacy are at the forefront of marketing conversations today as consumers demand greater control over their data. states roll out new privacy legislation. This article covers three privacy-centric solutions for marketers looking to comply with privacy regulations.

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Customer Experience Matrix

AUGUST 18, 2020

Marketers can also take a closer look at privacy compliance projects, which often require tighter controls on access to customer data. Marketers should help design those interactions, which are critical in convincing consumers to share personal data that marketers need for success. Here’s an overview of what that stack looks like.

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Zoominfo

MAY 22, 2020

Collectively, personal data and how it’s used is becoming known as the “privacy experience,” and data protection teams and sales reps are increasingly aware of it. In 2018, 1,000 consumers were asked about their data privacy by Akamai, a vendor that sells cloud security and content delivery platforms. Digital behavior?—such

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Zoominfo

OCTOBER 5, 2021

You need accurate, up-to-date, and privacy-compliant business data to successfully engage buyers across continents. And we provide industry-leading data privacy measures so you can rest easy about compliance. Go-to-Market with Confidence and Privacy Compliance Privacy compliance remains a top concern for companies and consumers.

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Marketing Insider Group

JULY 20, 2021

They have trouble contending with data privacy laws, social media algorithms, and the public’s general mistrust of sponsored content. They include the following: Data privacy has cut back opportunities. The post Employee Advocacy: 3 Tips to Help Your Content Distribution Strategy Evolve appeared first on Marketing Insider Group.

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Martech

DECEMBER 29, 2021

In the year ahead, successful marketers will be using data to initiate more communications while respecting consumers’ privacy. In many cases, one of the most important messages the brand will be communicating is how they are honoring a commitment to privacy. Prioritizing first-party data. Clean rooms’ and publisher data.

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Biznology

JULY 12, 2021

Marketers Need Legal Support in Privacy Compliance. If they don’t have the resources that can help, they should know who does. The trick will be making it clear that decoupling “standard” personal identifiers like social security numbers from consumer profiles doesn’t compromise your ability to protect your audience’s privacy.

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Salesforce Marketing Cloud

APRIL 20, 2023

Over the past few years, the California Privacy Rights Act (CPRA) and other new laws have changed how businesses can use data to personalize interactions with consumers. Maintaining CPRA compliance — and keeping an eye on upcoming data laws — will help you better connect with customers in ways that respect data privacy.

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Zoominfo

MAY 19, 2021

The world of data privacy is vast and complex. In this glossary, we’ll help you build your data privacy IQ by explaining some of the most common terms and applications. General issues in data privacy include the rules around data collection, required disclosures, and the rights of individuals.

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Martech

OCTOBER 1, 2022

is on the cusp of implementing a new national privacy law, the American Data Privacy and Protection Act (ADPPA). Nearly three-quarters of consumers rank data privacy as a top value, a recent report by MAGNA Media Trials and Ketch found. In this post we’ll cover: What is privacy in marketing? What is privacy in marketing?

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Webbiquity

JUNE 13, 2023

Personalization can help. It boosts customer loyalty and ROI by: Customizing fulfilling experiences Making the journey memorable Showcasing your customer-centric values Generating trust among your audience This post details the ins and outs of how personalized experiences help drive customer loyalty and how to create those experiences.

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ClickZ

FEBRUARY 17, 2021

30-second summary: Max Kirby, the Director of Digital Identity & Cloud Solutions at Publicis Sapient discusses the role conversational data has in consumer privacy. Privacy problems arise when chatbot conversations are matched to authenticated users and conversational data is saved indefinitely. The importance of intent.

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Zoominfo

APRIL 11, 2022

California has been setting the pace on consumer privacy protections for nearly two decades, passing laws that regulate how businesses like Amazon, Google and Facebook can collect, store and use consumer data. “That’s the foundation of all new and emerging privacy laws.” . It’s hard to say.

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Salesforce Marketing Cloud

FEBRUARY 7, 2024

Safeguarding against such risks requires a proactive approach: with strong data privacy, governance, and precaution. It’s important to note that data privacy is different from data security. Keep up with trends Why is data privacy important? Fortunately, strong data privacy practices foster and maintain trust.

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Biznology

SEPTEMBER 15, 2021

The answer to that question may not be easy to divine, but there is another question that can help you make your decision: Is my target audience using these devices now or will they be there soon? Comfort with Privacy. Finally, you might consider privacy from your own perspective as a marketer. Comfort with Technology.

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Martech

APRIL 9, 2024

However, changes in data privacy laws , not to mention the fast-approaching cookieless future , make it tough for companies to meet these expectations without the right tools to collect and capitalize on that first-party data. Let’s take a look at how these innovations will help your advertising efforts.

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The Customer

OCTOBER 22, 2021

The concerns of CEOs over cyber-security and data privacy have accelerated due to the new ‘digital normal’ created by the pandemic. While not all cyber or privacy breaches lead to sanctions, they have the potential to impact a business model, revenue, and ultimately the viability of a company. The moral of the story?

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Sana Commerce

MARCH 12, 2024

Introducing Edge Cloud by Fastly What if there was a solution that helped your web store keep up with privacy regulations and B2B customer demands for a lightning-fast web store? Offer your buyers accurate information with real-time updates, while protecting their privacy.

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Golden Spiral

AUGUST 4, 2022

Consumer sentiment about privacy issues is at an all-time high. Competitors like Apple are engaging in very public, messy spats about privacy and competing corporate agendas. But in recent years, the rhetoric around privacy in advertising has reached a fever pitch.

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Martech

SEPTEMBER 27, 2021

Privacy and consent are more important than ever in digital marketing since the advent of GDPR and CCPA, leading marketers at today’s biggest brands to change how they interact with customers. Value data privacy to build customer trust. ” The post Value data privacy to build customer trust appeared first on MarTech.

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Biznology

NOVEMBER 22, 2019

While the companies running social media platforms invest heavily in protecting their user data and privacy, the same can’t be said for the companies that stand behind third-party social media apps. Today, we are going to help you learn how to protect your internet privacy on social media apps and understand why it is crucial.

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Valasys

MARCH 11, 2024

In today’s digital landscape, data privacy is paramount. Understanding the Power of First-Party Data in a Privacy-Conscious World In the age of heightened data privacy concerns, marketers face a critical crossroads. A well-designed first-party data strategy can actually bridge the gap between personalization and privacy.

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Vision6

AUGUST 3, 2021

While the updates were celebrated by Apple as part of their “legacy of privacy leadership”, it still means there will be some big changes ahead for email marketers. Email marketing will continue to evolve, as it has done with other recent data privacy changes. What is Apple Mail privacy protection?

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Litmus

JUNE 8, 2021

Three words: Mail Privacy Protection. Apple announced Mail Privacy Protection for their Mail app on iOS 15, iPadOS 15, and macOS Monterey devices. According to Apple , “Mail Privacy Protection stops senders from using invisible pixels to collect information about the user. What this might mean for email marketers.

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Martech

JANUARY 24, 2022

AdTech company MediaMath has released survey findings that show an overwhelming majority (84%) of consumers are more likely to trust brands with a privacy-safe approach to handling personal data. The post Prioritizing data privacy leads to brand trust appeared first on MarTech.

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Liveintent

SEPTEMBER 1, 2021

This June, Apple announced a new feature that is shaking up the email marketing world: Mail Privacy Protection. Set to launch in the fall with iOS 15, Mail Privacy Protection (MPP) gives Apple Mail users more control over the data shared with companies sending them email. What exactly is Mail Privacy Protection?

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Martech

SEPTEMBER 6, 2022

It’s no secret that the iOS privacy changes are proving to be a significant blow to social media networks and marketers. All is not lost and there are ways to help you navigate these new changes. 4 ways marketers can navigate and succeed in the storm of iOS privacy changes. Get MarTech! In your inbox. See terms.

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