Litmus

JULY 16, 2021

Consumer privacy protection is a huge trend imparting marketing as a whole—and email marketing specifically in the coming months. With Apple Mail Privacy Protection rolling out in September, how we “do email” is changing. Watch the recording here, or read the recap below: What privacy changes are happening?

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Webinar Metrics Privacy Protection Analytics Privacy 103

Litmus

AUGUST 2, 2021

In the first part of our online Ultimate Email Summit , Jessica Raggio (VP of Product Marketing at Litmus) and April Mullen (Director of Brand and Content Marketing at SparkPost) shared their takes on these 2021 email trends to date and predictions for the future of: Agility, adaptability, acceleration. Go agile with email marketing.

Webinar Metrics 106

Webinar Metrics Privacy Protection Trends Privacy 106

Litmus

DECEMBER 10, 2021

In this webinar, Kaela Mazzola (Product Marketing Manager at Litmus), and Shannon Howard (Customer Marketing Manager at Litmus) share four trends slated to email teams in 2022—and how you can use Litmus to prepare for the New Year. What data should I track other than opens, now that Mail Privacy Protection is in play?

Webinar Metrics 79

Webinar Metrics Privacy Protection Privacy Open Rate 79

SmartBug Media

APRIL 20, 2022

The Apple Mail Privacy Protection (MPP) feature launched in September 2021 as an effort to give users more control over their data information. Email is still one of the most effective forms of marketing by allowing you to promote your products and connect with your audience. What Is Apple’s Mail Privacy Protection Update?

Open Rate 105

Open Rate Privacy Privacy Protection Click Rate 105

Litmus

NOVEMBER 16, 2021

Device data can help you focus on optimizing for where your prospects and customers are engaging with your business. Reliable opens removes inflated opens impacted by Apple Mail Privacy Protection (MPP). This can help you understand how engaged your audience is with different types of campaigns. all on a mobile device.

Analytics 96

Analytics Email Marketing Privacy Protection Marketing & Strategy 96

Zoominfo

JANUARY 18, 2023

Simply put, we help people connect with each other to conduct business. The combination of our best-in-class business contact data and industry-leading software helps customers define their market, deliver their message, and close more deals. If you feel these actions aren’t enough, you also have a say in how we share your information.

Communities 130

Communities Zoominfo Promotion Privacy 130

Liveintent

DECEMBER 21, 2021

While many New Year’s Resolutions don’t survive the month of January, ensuring you have a clear plan in place can help you reach your goals — be they business or otherwise. This September, Apple released iOS 15 and its Mail Privacy Protection (MPP) feature. Privacy was a central theme in 2021. Happy New Year!

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Privacy Protection CPA Marketing Analytics Tools Cost per Acquisition 127

Martech

DECEMBER 22, 2021

Really I mean next level personalization: ‘Hey, I know you were here and you were looking at this product and ou may also love these products. It’s currently working with Adobe to develop a tight integration between Adobe Campaign and its own Everest product. How do you do that at scale is the real challenge.”

Email Marketing 137

Email Marketing Ethics Privacy Protection Deliverability 137

Martech

FEBRUARY 16, 2023

“There is already a multitude of clean room vendors available, each with their own unique data-sharing mechanisms that their clients must work with,” said Shailley Singh, Executive Vice President, Product & Chief Operating Officer, IAB Tech Lab, in a release. Open Private Join and Activation (OPJA).

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Privacy Protection Advertising Agencies Privacy Vendors 96

Litmus

OCTOBER 27, 2021

Apple’s Mail Privacy Protection has been a hot topic since it was announced in June 2021. He continued the conversation on the (virtual) stage during his session, “Apple’s Mail Privacy Protection: How It Will Affect Email Marketers & How They Should Respond.”. Build and implement MPP solutions before late 2022.

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Privacy Protection Work Management Deliverability Privacy 92

Litmus

FEBRUARY 4, 2022

We are so excited to be able to incorporate their amazing capabilities into the Litmus platform and help businesses impress their subscribers with truly unique and individualized experiences through email personalization. You likely already know we really love email here at Litmus. Personalization in a data-centric world.

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Personalization Privacy Protection Privacy Interactive Marketing 88

Salesforce Marketing Cloud

SEPTEMBER 11, 2023

So understanding and using customer data effectively, and using AI to make the most of that data, will help you create lasting connections. Third-party cookies, once a cornerstone of data collection for marketers, are slowly being phased out to improve consumer privacy protection. We can show you how.

Account Based Marketing 122

Account Based Marketing Work Management Digital Marketing Funnels Top of Funnel 122

Liveintent

SEPTEMBER 28, 2021

Apple’s Mail Privacy Protection (MPP) will, over time, impact impressions and metrics derived by impressions: Impressions will increase CTR will decrease CPM will decrease Post-view conversions will increase. So far we have seen MPP impact roughly 2% of advertising spend on our platform.

Advertisements 71

Advertisements Advertising Privacy Protection Cost Per Thousand 71

Litmus

NOVEMBER 23, 2021

To get a better idea of how email marketers can prepare for the new year, we spoke with experts Bruce Swann (Principal Product Marketing Manager at Adobe) and Cliff Mcgowen (Director of Marketing Operations at Nationwide), as well as our very own Jaina Mistry (Senior Email Marketing Manager at Litmus) and Cynthia Price (VP of Marketing at Litmus).

Webinar Metrics 82

Webinar Metrics Planning Privacy Protection Best Practices 82

Brightedge

JULY 22, 2022

If ACME Widget Makers manufactures the ideal product for its customers, but fails to secure distribution, it will fail. Conversely, if ACME secures targeted distribution, but produces a sub-par product, it will fail. A consumer looking to purchase a product is more likely to start at Amazon.com than they are to start at Google.

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Privacy Protection Marketing AI SEO Optimization 52

Martech

JULY 11, 2022

Hubspot introduced an enhanced email open report that excludes “machine opens”, compensating for inflated open rates introduced by Apple’s iOS 15 Mail Privacy Protection feature. Notifications may help managers celebrate wins in real-time, and identify opportunities for coaching when performance doesn’t meet expectations.

CMS Development 102

CMS Development Privacy Protection Open Rate Microsite 102

Porch Group Media

FEBRUARY 2, 2022

Consumers have found new ways to engage with brands, shop for products, and live their daily lives. In this webinar, the V12 team will help you kickstart your 2022 email strategies by sharing best practices, key learnings, and trends you should be aware of to optimize your email performance.

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Webinar Metrics Email Marketing Demand Privacy Protection 52

Heinz Marketing

JUNE 27, 2022

Apple Mail Privacy Protection. According to Apple , with the release of iOS 15, Mail Privacy Protection hides your IP address, so senders can’t link it to your other online activity or determine your location. And it prevents senders from seeing if and when you’ve opened their email. It can be cheaper, as well.

Privacy 71

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Martech

AUGUST 27, 2021

Good morning, Marketers, and how are your customers trying to “hack” your products and services? Just one more way that the fragmented digital landscape is also melting into itself, with brand buzz on social media merging with user-generated product reviews and e-commerce. Here’s my hack. Why we care.

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Privacy Work Management Marketing Management Privacy Protection 113

Litmus

MAY 26, 2022

Through our Litmus email program, we recognized trends that concerned the email community—from Dark Mode to bulletproof buttons to Apple’s Mail Privacy Protection (MPP) ––before they were mainstream. Regardless, we’ll involve the voice of our community to help us decide the best approach.

Email Marketing 95

Email Marketing Ideal Customer Profiles Privacy Protection Budget Programs 95

Liveintent

DECEMBER 1, 2021

Violations of privacy such as these have created opportunities for other tech giants to make substantial changes to how they collect data and track consumers across the web under the guise of consumer privacy protection, like Apple’s IDFA and MPP. Product team. Here are those findings. A combination of teams.

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Advertising Agencies Cross-Selling Privacy Protection Privacy 125

Litmus

OCTOBER 6, 2021

VP of Product at Dyspatch. I like to tell the story that I joined Dyspatch because I spent many years working at companies that would have benefited so much from having the product! I’m hoping to see dentist appointment bookings happen directly in an email, with live traffic updates from Google Maps to help me plan my trip there.

Best Practices 103

Best Practices Privacy Protection Privacy Email Marketing 103

Hubspot

MARCH 28, 2018

This week, we continue to wade through the very crowded pool of tech news items to help you decrypt what's happening in this vast, often complex sector. When asked how much they trust a selection of tech companies to obey data privacy protection laws, 41% of Americans say they trust Facebook, while 51% do not. Source: Apple.

Facebook 66

Facebook Privacy Protection Product Paid Search Agency 66

Salesforce Marketing Cloud

APRIL 21, 2022

The movement toward consumer privacy protections is accelerating, and that’s a good thing. Cox Automotive has spent the past two years building a more complete picture of prospects and clients, including combining role, engagement, and product purchase data from across its brands into a centralized location. Watch the webinar.

Privacy 98

Privacy Top of Funnel De-duplication Analytics 98

Navigate the Channel

JANUARY 3, 2024

Use opt-in forms on your website, social media and other channels to collect email addresses from individuals genuinely interested in your content or products. People are happy to connect with businesses, products and services they respect and value. Tools like email verification can help you maintain a healthy list.

Email Marketing 65

Email Marketing Marketing Automation Services CAN-SPAM Mobile Marketing 65

Litmus

JANUARY 25, 2022

With customers no longer on a linear or identical path-to-purchase, prioritizing KPIs with consistency helps keep a high-level view of the data points. Below we have outlined KPIs to help as you work to improve your campaigns and resonate with subscribers.

Email Marketing 99

Email Marketing Click Rate Open Rate CTR 99

Sprout Social

FEBRUARY 26, 2024

So this month we scoured the internet looking for brands across industries—from pet products to business software to car insurance—who shine when responding on social. Chewy: Melting pet parents’ hearts For help crafting this article, we turned to Sprout Social’s community, The Arboretum , to learn which brands inspired other social pros.

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Enterprise Management Brand Identity Branding Work Management 65

Litmus

OCTOBER 28, 2022

When asked how Apple Mail Privacy Protection (MPP) impacts deliverability , Meyers explained what open rates really indicate. Robbins also shared a few resources from his talks: A few helpful links from my #LitmusLive2022 talk [link]. Open rates were never super accurate to begin with, if we’re being honest. Their response?

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Open Rate Privacy Protection Marketing Management Click Rate 84

DotDigital

NOVEMBER 5, 2021

There were two key changes in the iOS 15 update, Mail Privacy Protection and Hide My Email. Mail Privacy Protection allows iOS 15 users to load email content privately, and not reveal their IP address. Apple is protecting its customers by allowing them to take back control of their own data. What’s changed?

Privacy Protection 52

Privacy Protection Privacy Work Management Opt-out 52

Sprout Social

AUGUST 21, 2023

We’ll also share five steps to help you maintain ethical AI practices within teams and across the organization. AI misuse or neglecting ethical concerns can result in a damaged brand reputation, product failures, litigation and regulatory issues. What are AI ethics?

Marketing AI 89

Marketing AI Ethics Work Management Marketing Management 89

Litmus

AUGUST 9, 2022

Plus, with open rates becoming less of a reliable metric due to Apple’s Mail Privacy Protection (MPP), email marketers should be thinking about other ways to measure success—and that means shifting focus to engagement metrics. Once it’s set up, it can be automated, helping you do more with less. The best part? Social signals.

Email Marketing 69

Email Marketing Social Marketing Privacy Protection Banners 69

Liveintent

MAY 3, 2022

With Google Chrome’s third-party cookie deprecation still on the horizon and Apple rolling out new privacy protection features like they’re going out of style, publishers of all sizes — from The New York Times to niche blogs — are realizing the importance of gathering information from owned and operated channels like email.

Advertising Agencies 62

Advertising Agencies Privacy Protection Custom Publishing Newsletter 62

Litmus

DECEMBER 7, 2022

By collecting first-party data , marketers will be able to use segmentation to help target and personalize their emails for maximum effect. Companies will face the question of what emails should be responsible for, in relation to their other products.”. Alicia Garside, Digital Marketing Production Manager, TELUS Health.

Email Marketing 91

Email Marketing Trends Planning Paid Search Agency 91

Litmus

SEPTEMBER 20, 2022

An email checklist is a list of items to review before hitting send, used as a reminder and aid to help reduce errors. The purpose of an email campaign checklist is simple: to help marketers avoid common mistakes. First thing’s first: long before your email goes into production you need to define your goals and audience.

Deliverability 102

Deliverability CAN-SPAM Privacy Protection Churn Rate 102

SmartBug Media

AUGUST 23, 2023

Some aren’t even aware that AI and machine learning are already behind many of the products and services we interact with on a daily basis. Embracing AI can help generate ideas and provide data-driven insights, leading to more impactful and personalized content.

Marketing AI 52

Marketing AI Efficiency Work Management Marketing Management 52

Martech

OCTOBER 28, 2021

To help out, we worked with agile expert and MarTech contributor Stacey Ackerman to develop an e-book guide so that you can lead your agile marketing team towards better agile marketing practices. This will help build consumer trust and provide marketers with relevant first-party data. Agile marketing for teams: A free guide.

Facebook 112

Facebook Planning Marketing Budget Creation Marketing Budget 112

Martech

JANUARY 27, 2023

Meanwhile, the United States has gotten into the privacy act (so to speak). There are a few niche laws and regulations affecting privacy at the federal level in the U.S. “Although many of the proposed bills will fail to become law, comparing the key provisions helps to understand how privacy is developing in the United States.”

Advertising Agencies 139

Advertising Agencies Privacy Paid Search Agency Privacy Protection 139