Litmus

APRIL 18, 2024

But we all know that the real reason we’re sending emails is to help build relationships that will eventually generate revenue for our brands, either directly or indirectly. Instead, email marketers overwhelmingly focused on open rates—a metric that has become less and less useful with Apple’s Mail Privacy Protection.

Email Marketing 78

Email Marketing Marketing Automation Services Work Management Planning 78

Litmus

NOVEMBER 16, 2021

Device data can help you focus on optimizing for where your prospects and customers are engaging with your business. Reliable opens removes inflated opens impacted by Apple Mail Privacy Protection (MPP). This can help you understand how engaged your audience is with different types of campaigns. all on a mobile device.

Analytics 96

Analytics Email Marketing Privacy Protection Marketing & Strategy 96

Martech

FEBRUARY 16, 2023

The goal is to enable secure, purpose-limited and privacy-protected data collaboration no matter who uses which technology provider and to do so while minimizing data movement.” OPJA specifications help define interoperable clean room interactions, and were developed within IAB Tech Lab’s Rearc Addressable Working Group.

Privacy Protection 86

Privacy Protection Advertising Agencies Privacy Vendors 86

Litmus

NOVEMBER 23, 2021

Jaina : What we’re doing on the email team is we’re trying to identify those key areas of our process and workflow that we can be more efficient in, so we can be agile, flexible, and do things a little bit faster. Enter the agile email marketing process—and the simple efficiencies to help you send better emails, faster.

Webinar Metrics 82

Webinar Metrics Planning Privacy Protection Best Practices 82

Litmus

JUNE 28, 2021

Here’s a helpful checklist of 12 things you should stay on top of: Download this free checklist (PDF file) to get going ?. Friendly note: We’re actively covering the Apple Mail Privacy Protection news. And while these scores are helpful to know, the score alone doesn’t often tell the whole story. Sender Score.

Budget Programs 61

Budget Programs Deliverability CAN-SPAM Privacy Protection 61

Convert

APRIL 21, 2021

Ability to Process. Right to receive notice of processing activities. Opt in or opt out for processing of sensitive information. Data Protection Assessments. If you’re getting overwhelmed reading this, check out the step-by-step instructions we’ve laid out below to help tackle compliance with the new privacy law.

Privacy 72

Privacy Privacy Protection Opt-out Privacy Policies 72

DAGMAR Marketing

NOVEMBER 20, 2023

This article is just one of Dagmar Marketing’s growing library of GA4 help docs. Data thresholding is intended to protect user privacy. With influences from GDPR and CCPA, amongst others, Google has been striving towards a privacy-first approach. Today’s topic: Data thresholding. The answer — Google Signals.

Doubleclick 52

Doubleclick Privacy Policies Marketing Analytics Tools Privacy Protection 52

Martech

MARCH 16, 2023

The news of large retailers getting sued or fined for privacy breaches is having an impact on consumers. Their increased awareness of the data collected for tracking and marketing has raised the expectations around privacy protection. We must adopt privacy-centric marketing solutions to cater to changing consumer demands.

Work Management 93

Work Management Marketing Management Privacy Marketing Analytics Tools 93

Heinz Marketing

JUNE 27, 2022

Apple Mail Privacy Protection. According to Apple , with the release of iOS 15, Mail Privacy Protection hides your IP address, so senders can’t link it to your other online activity or determine your location. More and More Data Privacy Laws are Emerging. Which means that email open rate is not a reliable metric.

Privacy 71

Privacy Privacy Protection Opt-out Opt-in 71

Martech

OCTOBER 3, 2022

At our recent MarTech Conference session, “It takes two to tango: How marketers and data analysts can excel together,” Arti Munshi and I talked about some high-level concepts marketers can understand to help them work efficiently with data analysts. Understanding them will help facilitate working with data analysts.

Analytics 111

Analytics Privacy Protection Privacy Marketing Analytics Tools 111

Litmus

MAY 26, 2022

Through our Litmus email program, we recognized trends that concerned the email community—from Dark Mode to bulletproof buttons to Apple’s Mail Privacy Protection (MPP) ––before they were mainstream. Regardless, we’ll involve the voice of our community to help us decide the best approach.

Email Marketing 95

Email Marketing Ideal Customer Profiles Privacy Protection Budget Programs 95

Litmus

OCTOBER 21, 2021

I was a Quality Control Specialist, mainly processing suppression files for the hundreds of affiliate marketers we worked with and helping us maintain compliance with the CAN-SPAM Act which went into effect a few years prior. Eventually, I realized a life in finance was not for me and started looking for gigs that sounded exciting.

Deliverability 74

Deliverability Privacy Protection Privacy Conference 74

Martech

MAY 11, 2023

Meanwhile, technology continues to evolve at a pace with which the glacial legal system simply cannot keep up ( this article about GDPR compliance and AI tools like ChatGPT helps paint a picture of the challenges ahead). Business email address Subscribe Processing. Compliance also hinges on collecting necessary data only.

Paid Search Agency 101

Paid Search Agency Privacy Work Management Marketing Proposals 101

Martech

OCTOBER 15, 2021

California is also creating the California Privacy Protection Agency (CPPA), which will be in force in 2023 and actively audit and fine non-compliant businesses. The goal is to give consumers control over their personal data that is collected and processed by U.S. Reevaluate your processes. Senate in July.

Ethics 105

Ethics Work Management Marketing Management Paid Search Agency 105

Sprout Social

AUGUST 21, 2023

We’ll also share five steps to help you maintain ethical AI practices within teams and across the organization. A member of the Arboretum , Sprout’s community forum, noted AI has the potential to promote inclusivity and reduce biases/discrimination by ensuring fair, unbiased decision making processes. What are AI ethics?

Marketing AI 88

Marketing AI Ethics Work Management Marketing Management 88

Litmus

JANUARY 25, 2022

With customers no longer on a linear or identical path-to-purchase, prioritizing KPIs with consistency helps keep a high-level view of the data points. Below we have outlined KPIs to help as you work to improve your campaigns and resonate with subscribers. Bounce rate.

Email Marketing 99

Email Marketing Click Rate Open Rate CTR 99

Martech

OCTOBER 28, 2021

To help out, we worked with agile expert and MarTech contributor Stacey Ackerman to develop an e-book guide so that you can lead your agile marketing team towards better agile marketing practices. The marketing backlog process is a key component for making sure your team works on only the most important items. Read more here.

Facebook 103

Facebook Planning Marketing Budget Creation Marketing Budget 103

Litmus

OCTOBER 6, 2021

For years, I worked at companies where marketing was in a different country and time zone than product and engineering, which made the creation and review process for email marketing a real challenge. At SoundCloud, we were a small team doing a lot. What do you love about email marketing? You know, the obvious and convenient things.

Best Practices 103

Best Practices Privacy Protection Privacy Email Marketing 103

Envy

APRIL 5, 2022

Catch up with us, we would love to help! Both of these use a process known as hashing, which is a method of retaining the data itself while disguising the user’s identity. Until then, marketers should regularly follow progress being made with the Privacy Sandbox and test relevant technologies in their own websites and campaigns.

B2B Marketing 118

B2B Marketing Work Management Marketing Management Paid Search Agency 118

Martech

JANUARY 27, 2023

One of the fundamental premises of GDPR is that if a company controls or processes data belonging to an EU subject, that company is violating GDPR and is liable for penalties. Regardless of where in the world that company is located and where in the world its data collection, controlling or processing took place. without human input).

Advertising Agencies 135

Advertising Agencies Privacy Paid Search Agency Privacy Protection 135

SmartBug Media

AUGUST 23, 2023

Companies that choose to appropriately embrace this technology are likely to improve and optimize countless processes within their organization. Payroll: With AI, accounting and HR departments can automate payroll and other repetitive processes using advanced data analysis.

Marketing AI 52

Marketing AI Efficiency Work Management Marketing Management 52

Convert

NOVEMBER 30, 2020

In short, the law expands user privacy rights to align with the GDPR , imposes additional duties on businesses, and establishes the first government authority dedicated to privacy implementation and enforcement in the US, the California Privacy Protection Agency (CPPA). Work with a Privacy Expert.

Privacy 93

Privacy Advertising Agencies Privacy Protection Opt-out 93

ClickZ

OCTOBER 2, 2020

30-second summary: Consumer backlash against tactics like re-targeting have led to an industry-wide mandate to adopt stronger privacy protections for consumer behavior on the internet. By integrating AI into their advertising strategies, advertisers can augment human thinking, and process the data they have at scale.

Privacy 96

Privacy Ad Exchange Privacy Protection Paid Search Agency 96

Martech

OCTOBER 30, 2023

Subdomains help your customers recognize your brand’s name through the top-level domain; this prevents phishing attempts. Understanding what this data means about your audience will help drive strategic decisions in your email marketing program. Another authentication protocol is DomainKeys Identified Mail (DKIM).

Email Marketing 115

Email Marketing Marketing AI Marketing & Strategy Marketing Strategy 115

Navigate the Channel

JANUARY 3, 2024

Tools like email verification can help you maintain a healthy list. According to email marketing software company MooseEnd , most headline testing tools help users test for the following—all of which can be dealbreakers in a headline: Spammy words: Detect words likely to transfer your email to spam, such as 100% free, urgent, buy now, etc.

Email Marketing 65

Email Marketing Marketing Automation Services CAN-SPAM Mobile Marketing 65

Hubspot

AUGUST 9, 2017

To give you an idea of what you're up against, here are a few examples of regulations that require a privacy policy: California Online Privacy Protection Act. Privacy Shield. EU General Data Protection Regulation (effective May 2018). Children's Online Privacy Protection Rule. And Now, Some Legalese.

Privacy Policies 77

Privacy Policies Privacy Privacy Protection Marketing Management 77

Martech

SEPTEMBER 2, 2021

That’s the key to every digital job — to make sure everything you do, from your strategies to your tools to your processes, helps you achieve your goals. . These three questions can help you evaluate your options: 1. But will BIMI help you get closer to your goals? Check yourself with these three questions.

Email Marketing 124

Email Marketing Open Rate Privacy Protection Ad Frequency 124

DotDigital

JUNE 14, 2021

The iOS 15 update brings with it a range of new privacy features, but there are two which will have a direct impact on marketers, and email marketers in particular. These are: Mail Privacy Protection provides anonymity to recipients receiving emails on iOS devices by preventing opens and IP addresses from being tracked.

Privacy 98

Privacy SMS Opt-out Open Rate 98

Valasys

AUGUST 29, 2023

Traditional account segmentation in B2B marketing typically relies on manual processes and predefined criteria such as industry, company size, and location. Using AI for account segmentation in Account-Based Marketing (ABM) offers several key benefits like: Efficiency: Automates the segmentation process, saving time and resources.

Marketing AI 52

Marketing AI Account Based Marketing Segmentation ABM 52

ATAK Interactive

FEBRUARY 26, 2020

Large tech companies, such as Facebook and Google, have already been hit with billion-dollar lawsuits over violations of the European Union’s General Data Protection Regulation (GDPR), a data privacy law that compares similarly to the CCPA. Data privacy is relatively new to legislation and will continue to be an ongoing process.

Privacy 78

Privacy Privacy Protection Act-On Opt-out 78

ATAK Interactive

FEBRUARY 26, 2020

Large tech companies, such as Facebook and Google, have already been hit with billion-dollar lawsuits over violations of the European Union’s General Data Protection Regulation (GDPR), a data privacy law that compares similarly to the CCPA. Data privacy is relatively new to legislation and will continue to be an ongoing process.

Privacy 78

Privacy Privacy Protection Act-On Opt-out 78

Martech

OCTOBER 18, 2021

California is also creating the California Privacy Protection Agency (CPPA), which will be in force in 2023 and actively audit and fine non-compliant businesses. The goal is to give consumers control over their personal data that is collected and processed by U.S. A bill for a federal Safe Data Act was filed in the U.S.

Marketing Automation Services 95

Marketing Automation Services Top of Funnel Paid Search Agency Privacy 95

Choozle

JUNE 2, 2021

To help you along, we’ve gathered all the details about third-party cookies together so you can know what they are, what’s happening to them, and what to do. Publishers able to activate first-party data, like email lists, on their inventory will leverage this information to help advertisers target their audiences.

Marketing Management 92

Marketing Management Advertising Agencies Privacy Privacy Protection 92

Bluetext

DECEMBER 8, 2022

You have all probably heard of GDPR ( General Data Protection Regulation) , which is the EU’s extensive data privacy protection program, which defines a set of laws enforced universally across all European Union nations. Virginia Consumer Data Protection Act (VCDPA) – Effective Jan 1, 2023.

Privacy 26

Privacy Privacy Protection Opt-out Opt-in 26

NetLine

AUGUST 16, 2019

And with good cause; with thousands of martech options at our fingertips, it’s naïve in today’s market to overlook adoption of user privacy controls. But first, let’s get you up to speed on Privacy Shield. In short, “Privacy Shield is an agreement between the EU and US allowing for the transfer of personal data from the EU to US.”

Privacy 45

Privacy Privacy Protection Lead Ranking Brand Identity 45

ClickZ

OCTOBER 23, 2019

In most enterprises, privacy is a growing concern, and in the wake of massive data breaches, rapidly evolving privacy regulations, and increasingly expensive fines, we typically see departments such as legal, compliance, security and IT working together to develop a data privacy protection strategy. Here’s how.

Privacy Protection 75

Privacy Protection Privacy Enterprise Management Work Management 75

Litmus

FEBRUARY 7, 2023

It’s helpful to have a broad knowledge base, but role specialization represents a great step forward in how the skillset of an email marketing professional is being more properly valued in the larger marketing industry. Understand that consolidating sources of data will speed and ease the development process.

Email Marketing 90

Email Marketing Design Trends Work Management 90