WebMarketCentral

SEPTEMBER 18, 2007

The second group is the diminishing number of old-school PR and marketing practitioners, those who still believe that press releases are only for the media, that you have to interrupt people with your marketing message to get their attention, and that campaigns aren't real unless they are on TV. This book explodes their old view of the world.

PR 20

PR Rules Web 2.0 Wiki 20

WebMarketCentral

AUGUST 1, 2007

After blog and trade press mentions, social media and social tagging sites such as Digg and del.icio.us Another highly useful tactic is producing video-linked press releases, then sending them along with personal notes to individual reporters and distributing them online through services such as PRWeb.

Viral Marketing 20

Viral Marketing Lead Generation Promotion Web 2.0 20

WebMarketCentral

OCTOBER 16, 2008

Again, there's no guarantee this step will improve your search engine positioning, but it will help Google to index more of the pages on your site. Make sure to maximize the link-building value of your PR efforts as well by writing SEO press releases with keyword text links. Next, create and submit an XML site map for Google.

SEO 20

SEO Terms and Conditions Tagging Keywords 20

WebMarketCentral

DECEMBER 18, 2007

You can link names of your executives used in press releases back to their profiles on these sites. This helps anyone curious enough to learn more about their backgrounds and connections, and is good interactive PR practice. John Doe, a consultant with your company, provides a helpful and unbiased response.

PR 20

PR Social Networks B2B Tagging 20

WebMarketCentral

FEBRUARY 1, 2008

AA: I transitioned into technology to help my sister found and grow Einsof. I helped many Einsof clients with their online content, and, largely because of the reception and interest in my Marketing Interactions blog, decided to make strategic communications a full-time endeavor in early 2007. WMC: Anything else you'd like to add?

einsof 20

einsof B2B Thought Leadership Thought Leadership Tagging 20

WebMarketCentral

JUNE 19, 2007

In my test, the sites below were the least productive at driving traffic directly—though they were nonetheless helpful for SEO efforts. 30daytags Still, a great place to promote press releases. It should also be noted that there were wide variations in the traffic driven per site (e.g. before it was called that.

Web 2.0 20

Web 2.0 Tagging Copyright Advertising Agencies 20

WebMarketCentral

JULY 30, 2009

Responding in a helpful, non-salesy way through social media can not only get you a deal you may have otherwise missed but also enhance the image and credibility of your company within the individual prospect's circle of influence. Your company fails to respond to a general industry question which could have led to a sale.

Social Media 20

Social Media Paid Content ROI Media 20

WebMarketCentral

MAY 11, 2009

The 5 Goals Of A Search Optimized Page - SEO 101 by SEO Scoop DazzlinDonna Fontenot nicely explains the basic goals of SEO: to help search engines find, index, understand, evaluate and rank the pages on your website.

SEO 20

SEO Best Practices PR PageRank 20

WebMarketCentral

JULY 20, 2005

After several weeks live, WebMarketCentral.com has now been officially launched with this press release. Most of the world won't see the release until PRWeb releases it tomorrow, but you can see it on the WMC site today.

Press 20

Press Advertising Agencies Consulting Efficiency 20

WebMarketCentral

SEPTEMBER 10, 2008

Business video production is growing exponentially because video is engaging, repurposable (for example, you can use a video on your website, at tradeshows and in presentations; post it on YouTube; use it as an asset for blogger outreach or a channel sales tool; add it to social media press releases ; etc.),

Social Media 20

Social Media Wiki Optimization Digg 20

WebMarketCentral

MARCH 2, 2009

But his section on "where to get links" is particularly helpful for anyone seeking to optimize local search results. offering a helpful list of resources is generally easier than providing free music downloads). His deck actually covers the organic search marketinging basics—keywords, content and links. That works sometimes.).

Link Building 20

Link Building SEO Ad Building Linkbait 20

WebMarketCentral

MARCH 30, 2009

Top 10 Resources for Search Engine Optimizers by ClickZ Julie Batten helps SEO novices short-circuit the typical, excruciatingly painful SEO learning curve with 10 resources that provide a solid foundation for further exploration and education.

SEO 20

SEO Best Practices Copywriting Internet Marketing 20

WebMarketCentral

JULY 30, 2007

The next three posts here will offer some ideas about programs, promotion, and pitfalls to avoid that may help in developing successful B2B viral marketing campaigns, based both on my own experience and research by MarketingSherpa. DMNews referred to microsites as "the next big thing in B2B" in this helpful article.

Viral Marketing 20

Viral Marketing Lead Generation Microsite Sales Qualified Leads 20

WebMarketCentral

JANUARY 5, 2009

And search engines love social media, which helps expose that rant to anyone searching for the company's name. Jon has a somewhat unusual name obviously (and the "Jon" spelling helps), but he isn't the only person on the planet with that moniker. On the other side of the ledger are individuals such as Jon Rognerud and Guy Kawasaki.

Work Management 20

Work Management Jigsaw Wikipedia Digg 20

WebMarketCentral

OCTOBER 20, 2009

At its core, Nabbit helps people remember what they heard on radio, saw on TV or read in print. If you run a service group and want people to remember to go to your website, Nabbit Ads can help with that. If you own a restaurant and are looking to drive people into your store, Nabbit helps that tremendously.

Advertisements 20

Advertisements Advertising Campaigns Mobile Advertising 20

WebMarketCentral

JANUARY 23, 2009

There are still some specialized skills required—it certainly helps to have some background in online marketing, web analytics and HTML coding—though King's clear and concise prose removes a lot of the mystery. King's book makes it possible for any business to improve its online performance. Or at least almost any business.

Optimization 20

Optimization Marketing Websites PageRank Lead Ranking 20

WebMarketCentral

JANUARY 28, 2008

It has certainly evolved; SEO is no longer about using clever "tricks" to manipulate search engine results, but rather about crafting relevant and compelling content, writing for searchers, and using best-practice techniques in content emphasis and meta tagging to help search engines find your content.

SEO 20

SEO Wiki Best Practices Allocation 20

WebMarketCentral

AUGUST 2, 2005

I help small companies (less than 100 employees) gain focus in their marketing. My first two years were spent helping Fortune 500 companies with outsourced marketing projects. Check it out at [link] In 2002, I wrote my first book, The Marketing Toolkit for Growing Business , and it has really helped expand my business.

Work Management 20

Work Management Small Business Marketing Differentiation Consulting 20

WebMarketCentral

SEPTEMBER 24, 2005

Farrakh Azhar (FA): I began my professional experience as a businessman, helping the family-business in Import/Export, Retail and Manufacturing. I also helped the bank build a Customer Relationship Management (CRM) team, service level management team, and a procurement team. How can I help?" I am the Web site greeter.

Work Management 20

Work Management Marketing Management SEM Allocation 20

WebMarketCentral

SEPTEMBER 23, 2009

Our press release hits the wire, we hold some big chest-thumping event and then start selling our hearts out, having trained the sales force the day or week before. Don't rely on press releases to drive leads. Used properly, they help build credibility. Then comes the big ‘Ta Da’. Don't rely excessively on advertising.

Web 2.0 20

Web 2.0 Product Public Relations Tagging 20

WebMarketCentral

JANUARY 20, 2009

expert Cece Salomon-Lee follows up on her post about Twitter pitching by explaining how LinkedIn can help with PR, such as through forging new connections and researching reporters. Words to Write By: SEO Tricks for Press Releases by Speak Media Blog PR strategist Jennifer A. Online PR - Is there any value beyond the links? tags: PR 2.0,

PR 20

PR Best Practices Press Blogger 20

WebMarketCentral

DECEMBER 7, 2009

Joel Libava suggests tweeting one of your recent press releases or blog posts daily, mixed in with other links to useful and relevant articles and blog postings. "This further endears you to the author, while making a more meaningful connection with your followers." What do you want to accomplish? Who do you want to reach?

Small Business Marketing 20

Small Business Marketing Twitter Tips Web 2.0 20

WebMarketCentral

NOVEMBER 20, 2008

Writer Steph Auteri outlines several strategies, tools and examples to help in selecting a "totally rad" blog name. 301 Redirect Plugin for Wordpress. Who Do Rockstar Bloggers Host With? by Who Is Hosting This.com One factor to consider when selecting a blogging platform is, where are the most popular blogs hosted?

Blogspot 20

Blogspot Blogger Best Practices Business 20

WebMarketCentral

NOVEMBER 9, 2007

The study investigated effective product and service launches to help B2B product and service managers improve their launch practices and success rate. Word-of-mouth promotion was fostered by press releases and articles, webinars, and customer seminars and testimonials. Nearly half "were happy with their Internet-based activities."

Marketing Management 20

Marketing Management Service Word of Mouth Product 20

WebMarketCentral

DECEMBER 15, 2008

You're not rewriting press releases or dashing off opinion columns. We even spent hours with speakers before our Summits, helping them craft every aspect of their presentations; we didn't just assume whatever they came up with would be ok. A lot of what businesspeople want is actually good old fashioned reporting. It's not easy.

Paid Content 20

Paid Content Case Studies Case Study Demographics 20

WebMarketCentral

JULY 11, 2008

See what's consistent in their messaging and start to build a story that you can use in all of your communications with the world: on your Web site, in your brochures, in your press releases, in your company orientation with new employees.In

Paid Search Agency 20

Paid Search Agency Work Management Marketing Management Marketing & Strategy 20