Paul Gillin

JANUARY 24, 2013

I’ve read thousands of press releases over the years but don’t believe I ever wrote one until now. New Book Explores Recent Epidemic Of Online Customer Assaults on Businesses. ‘Attack of the Customers’ Helps Marketers and Business Owners Manage and Prevent Reputation Threats Carried on Blogs and Social Networks.

Press 50

Press Peer-to-peer Amazon BtoB 50

Paul Gillin

AUGUST 4, 2016

Last week I had the opportunity, for the second year in a row, to teach social media marketing to a group of former NFL players under a league program call The Trust, which helps former players set up and run their own businesses. The group of 12 was like a brotherhood.

Class 50

Class Work Management Marketing Management Press 50

Paul Gillin

JANUARY 16, 2014

About 90% of the content the company posts in social networks is intended to help customers succeed in small business marketing. This press release has more. I often use Constant Contact’s Twitter and Facebook profiles as models for other B2B companies to follow. Less than 10% promotes Constant Contact products.

Small Business Marketing 50

Small Business Marketing Contacts Ideal Customer Profiles Word of Mouth 50

Paul Gillin

JUNE 22, 2012

And who better to help them get there than the technology pros? Press release/summary of results. Among the the top problems are measuring effectiveness, juggling data coming in from multiple sources and managing complex business rules. Other interesting data: E-mail is kind of a mess. That’s a good thing, right?

Correlation 50

Correlation Research Multi-Channel Paid Search Agency 50

Paul Gillin

FEBRUARY 7, 2011

Its press releases cite Julie Mossler, who appears to be an employee, as the contact. This company clearly needs some help in crisis communications, though. It’s tweaking the endings of the ads to make the tie-ins to charities clearer, and I suppose that helps a little. I don’t know who counsels Groupon about public relations.

Godaddy 50

Godaddy Public Relations Comparison Paid Search Agency 50

Paul Gillin

AUGUST 1, 2013

You don’t hear much about inverted pyramid anymore because length isn’t an issue online, but it’s a very reader-friendly way to present information to time-pressed people. That makes it a good technique to use in business writing. Just the Facts? A good summary does more than just relate facts, though. Important Data 1.

Business 50

Business Content Paid Search Agency Analytics 50

Paul Gillin

JUNE 29, 2011

Other new stuff that they’re doing (and this comes directly from the press release): The industry’s first online design hub – the element14 knode – designed to help engineers accelerate design and development and bring products to market faster than ever before.

Social Marketing 50

Social Marketing B2B Marketing B2B B to B 50