Paul Gillin

MARCH 7, 2012

Technology will never replace teachers,”’ he said, “but we can use technology to help a much greater number of students learn from each other.”. You can see Dr. Pendse’s 23-minute presentation below. If educators are to get to the next level themselves, they need to put down the chalk and pick up the mouse.

Education 50

Education Relevance Social Networks Conference 50

Paul Gillin

DECEMBER 18, 2012

One thing I discovered in writing the book is that mainstream media attention is essential to helping a cause go viral. In the final chapter of Attack of the Customers, my co-author Greg Gianforte presents a formula he calls “Eight to Great.” I certainly could use your help.

Paid Search Agency 50

Paid Search Agency Word of Mouth Amazon Viral Marketing 50

Paul Gillin

OCTOBER 3, 2013

I’ve helped judge its Social Media Awards for the last four years and also contributed to the annual Interactive Marketing Guide since 2010. Over the years I’ve had the opportunity to be involved in many of BtoB ‘s social media-related projects.

BtoB 50

BtoB Allocation Marketing Analytics Tools Social Media 50

Paul Gillin

JUNE 29, 2011

Other new stuff that they’re doing (and this comes directly from the press release): The industry’s first online design hub – the element14 knode – designed to help engineers accelerate design and development and bring products to market faster than ever before.

Social Marketing 50

Social Marketing B2B Marketing B2B B to B 50

Paul Gillin

FEBRUARY 14, 2012

Last month I attended Lotusphere and heard presentations by companies like 3M, Caterpillar, TD Bank North and Cemex about their successes in using Facebook-like technology behind-the-firewall. The social networking metaphor is increasingly expanding into the enterprise as a means to encourage knowledge-sharing among employees.

Enterprise Management 50

Enterprise Management Social Networks Webcast Paid Search Agency 50

Paul Gillin

SEPTEMBER 8, 2010

Given the opportunity, we seek help from others when making important decisions and willingly share our own advice in return. It means listening to the market and helping customers make wiser decisions, even if that means recommending someone else’s product. The only hope for marketing is to become a valued source of advice.

Rules 50

Rules Organization Work Management Peer-to-peer 50

Paul Gillin

AUGUST 26, 2011

This was a theme that was borne out in every presentation: It’s not about the company but about what motivates customers. Gregg Weiss ( @greggweiss ) of New York Life says the company’s social media content strategy is driven by constantly asking, “What can we do that isn’t about life insurance?”

Social Marketing 50

Social Marketing Planning Marketing Management Word of Mouth 50

Paul Gillin

DECEMBER 1, 2010

But in the new world of tuned-out customers, the only way to get make an impression is to be helpful, entertaining or memorable. Marketers need to ask themselves a new question: “How can I help?”. Mary Meeker of Morgan Stanley sees smart phone shipments surpassing PCs in 2012 ( Here’s the video of her terrific presentation ).

Web 2.0 50

Web 2.0 Internet Marketing Mobile Marketing Marketing Proposals 50

Paul Gillin

NOVEMBER 8, 2010

We are all our own artists and layout editors these days, and with my crummy graphic design skills, I need all the help I can get. I use a lot of video in presentations, and have always gotten good performance from the free Foxreal YouTube FLV Downloader. Most are free, all are bargains. Photo/video.

Skype 50

Skype Product RSS Copyright 50

Paul Gillin

JANUARY 6, 2011

Stories of social media failures will become more frequent as practitioners realize that customer conversations are time-consuming to maintain and that peer conversations present as many problems as they do opportunities.”.

Social Marketing 50

Social Marketing Marketing Analytics Tools Peer-to-peer Paid Search Agency 50

Paul Gillin

OCTOBER 31, 2011

McAfee : Why does the physical world present such challenges? If we can build robotic tools that help people, we can get incredible productivity. Brooks : It’s easy to get a plane to fly from Boston to Los Angeles. What’s hard is to get a robot to reach into my pocket and retrieve my keys. What we’ve done is go after the high end.

Barriers 50

Barriers Google Differentiation Research 50

Paul Gillin

JANUARY 16, 2012

The resulting site can resize and present content according to the capabilities of the device. This helps a business to understand in near real-time how customers are reacting to news or a new product and how that’s reflected in sales from transaction systems. User Presentations. Other User Presentations.

Enterprise Management 50

Enterprise Management Work Management Social Networks Ideal Customer Profiles 50

Paul Gillin

APRIL 13, 2011

They help you publicize to a local community. SlideShare is a particularly good place to post speaker presentations as a way of raising awareness about follow-on events. Record as many presentations as possible and post them as podcasts or video podcasts. Here’s a simple form I use to gather feedback on my presentations.

Social Media 50

Social Media Promotion Media Landing Pages 50