ANNUITAS

NOVEMBER 22, 2023

Drift considers itself a pioneer in “Conversational Marketing,” but it recently has begun to pivot its positioning, now referring to itself as a “Buyer Engagement Platform”. GTM Implications Drift is taking a page from Simon Sinek , embracing the “Why” with the re-positioning of its platform. This is a smart move for Drift.

Ideal Customer Profiles 130

Ideal Customer Profiles Positioning Marketing Analytics Tools Lead Ranking 130

Marketing Insider Group

DECEMBER 14, 2021

It all starts with providing helpful feedback and suggestions that guide your writers. Key Takeaways: Providing writing feedback helps you produce better quality content. In fact, constructive feedback helps create a healthier environment, boosts productivity, and helps you achieve better business results. Let’s dive in.

Marketing Agencies 2 244

Marketing Agencies 2 Guidelines Advertising Agencies Work Management 244

ANNUITAS

NOVEMBER 29, 2023

The challenge with the modern B2B CMO role is one of positioning. It also positions the CMO to credibly ascend to a true Chief Growth Officer (CGO). What Can We Do to Re-position the CMO Role? How can we re-position the role of the B2B CMO? All of this begs the question: Is the role of the B2B CMO past its prime?

CMO 147

CMO Positioning Marketing Analytics Tools Peer-to-peer 147

Webbiquity

JUNE 13, 2023

Personalization can help. It boosts customer loyalty and ROI by: Customizing fulfilling experiences Making the journey memorable Showcasing your customer-centric values Generating trust among your audience This post details the ins and outs of how personalized experiences help drive customer loyalty and how to create those experiences.

Loyalty 256

Loyalty Personalization Budget Programs Marketing Automation Services 256

Heinz Marketing

OCTOBER 27, 2023

By Sarah Threet, Marketing Consultant at Heinz Marketing You might think you know everything about positioning, but you probably don’t know everything about how to DO positioning. How to Nail Product Positioning so Customers Get It, Buy It, Love It ”. In this summary, I will highlight the 10 Step Positioning Process.

Positioning 67

Positioning Process Account Based Marketing Opinions 67

KoMarketing Associates

SEPTEMBER 27, 2017

New research shows that B2B marketers are realizing more success with content marketing, and a number of different factors are contributing to their positive ROI.

Positioning 120

Positioning B2B Marketing ROI B2B 120

Martech

APRIL 5, 2024

Marketers are in a strategic position to help increase the use of martech tools as they are deeply involved in how marketing processes work, what type of outputs are required and how this could affect customer-facing communication. Here are some steps that can help you optimize martech utilization. In your inbox.

Peer-to-peer 95

Peer-to-peer Paid Search Agency SMS Gartner 95

Marketing Insider Group

DECEMBER 15, 2020

A research study found that over 80% of people searching for a product on Google chose to click on websites they were already familiar with, regardless of their position in the results. Content can help to build your brand in several different ways. Content marketing can be a highly effective way to build brand awareness.

Ad Building 351

Ad Building Content Marketing Brand Identity Branding 351

Oktopost

JULY 6, 2022

He even emphasizes the importance of how an employee advocacy program gives employees the opportunity to feel confident with their peers and customers – which is a key component to creating a positive employee experience. Help us get the word out! Catch all episodes here. Like What You Heard?

Positioning 126

Positioning Organization Peer-to-peer Burn Rate 126

Heinz Marketing

SEPTEMBER 26, 2023

By Sarah Threet , Marketing Consultant at Heinz Marketing In this blog, I continue to summarize April Dunford’s book on positioning, “ Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It ”. We rarely come back to the positioning statement template for our use in messaging.

Positioning 67

Positioning Effectiveness Template Comparison 67

Valasys

JANUARY 30, 2024

This is where brand positioning comes in, acting as your compass and map, guiding your brand towards a distinct and desirable spot on the consumer’s mental map. Brand positioning isn’t just about catchy slogans or trendy logos. That’s AI-powered brand positioning.

Marketing AI 40

Marketing AI Positioning Brand Identity Branding 40

Goodish Agency

JANUARY 29, 2021

Before we get started, we need to define what brand positioning is. So, what is brand positioning? Therefore, before we define our brand position, we must first define these 3 things: The what – What are you doing, or what problem are you solving? Merged together they form a brand positioning statement.

Positioning 98

Positioning Brand Identity Branding Enterprise Management 98

KoMarketing Associates

OCTOBER 27, 2021

MotionCue conducted its “Video Marketing Statistics 2021: Navigating Through Change” report, and data showed that 78% of marketers believe video helped them land new customers in 2020. As of this year, most marketers (70%) claimed that video content has shown a positive return-on-investment.

Customer Surveys 201

Customer Surveys Leads Lead Marketing Qualified Leads 201

KoMarketing Associates

APRIL 6, 2022

As B2B marketers look to improve upon the way they connect with customers and prospects, new research suggests that personalization is critical to delivering a positive experience.

Marketing Report 255

Marketing Report Organization Personalization Demand Generation 255

Salesforce Marketing Cloud

APRIL 28, 2022

The answer: strong product messaging and positioning. . I’ve been at Salesforce for nearly a decade, and our messaging and positioning have come a long way during that time. Messaging and positioning are often considered the same thing, but they are actually different. Positioning is the internal framework your team uses.

Positioning 98

Positioning Marketing AI Product Ad Building 98

ClearVoice

AUGUST 18, 2023

You need to have a well-defined AI positioning statement to navigate the new digital landscape. We’ll also discuss how it can impact your brand perception and help you gain a competitive advantage. And that’s where an effective AI positioning statement comes in. So, who are you communicating your AI positioning to?

Positioning 52

Positioning Effectiveness Lead Ranking Advertising Agencies 52

Marketing Insider Group

OCTOBER 5, 2020

Sadly, the individual was utterly unaware but thankfully was willing to accept feedback and incorporate positive changes. The post 5 Tips to Help You Communicate to Captivate appeared first on Marketing Insider Group. At first, I thought it was a one-off but quickly learned it was an off-putting norm. Reserve your seat today.

Tips 348

Tips Thought Leadership Intent Opinions 348

Metadata

MAY 19, 2021

The reason most campaigns fail is because of a weak (or non-existent ) positioning and messaging strategy behind it. But here’s the good news: if you get your positioning and messaging down, you have a lot less to fear with campaign flops. No positioning and messaging? Weak positioning and messaging is a serious problem.

Positioning 96

Positioning Campaigns Copywriting Paid Search Agency 96

Marketing Insider Group

JULY 20, 2021

If you can find a platform with gamification and engagement mechanics built in—especially if they’re centered around CSR activities that create a positive impact—even better. The post Employee Advocacy: 3 Tips to Help Your Content Distribution Strategy Evolve appeared first on Marketing Insider Group. We’re happy to chat!

Distribution 351

Distribution Tips Peer-to-peer Marketing & Strategy 351

SendX

JULY 30, 2021

It will help you target the right audience for what you offer besides representing your products or services accurately. By focusing on creating an email marketing campaign that drives clicks and engagement while improving the customer service helps your overall marketing efforts. Why Should You Invest Into SEO?

Email Marketing 211

Email Marketing SEO Work Management Marketing Management 211

SmartBug Media

DECEMBER 22, 2023

Embracing sophisticated customer journey software, such as HubSpot, can improve tracking and help with analyzing event ROI. That data then helps identify leads who are just there for the freebie, so they can quickly be disqualified. We can help your team be successful. We’ll use our expertise to show the impact of your efforts.

Trade Show 64

Trade Show Marketing Budget ROI Allocation 64

Marketing Insider Group

JULY 13, 2020

Check out all the ways a blog can help your business grow. A blog offers key benefits that can help you achieve your business goals. Post regularly, and you’ll expand your customer base and engage with your existing customers, helping to strengthen the all-important brand-buyer bond. Quick Takeaways. Better quality leads.

Paid Content 312

Paid Content B2B Thought Leadership Paid Search Agency Thought Leadership 312

Televerde

APRIL 9, 2020

If we can find a way to foster a positive culture of personal growth and upward mobility – believe me; you can, too. As a company with a more than 25-year tenure as a sales and marketing extension of some of the world’s largest companies, we’ve learned a ton about leveraging our positive culture to get us through uncertain times.

Positioning 98

Positioning Peer-to-peer Business Lead Ranking 98

Unbounce

FEBRUARY 24, 2022

They help ensure your ads are not seen by irrelevant traffic. It may seem counter-intuitive to want to cut off large groups of people from your campaign, but adding negative keywords can help you immensely to improve your return on investment ( ROI ). Negative keywords help keep this cost down, and they also help your ROI.

Keywords 133

Keywords Positioning Cost Per Click Campaigns 133

Ignite

JUNE 18, 2021

In the world of sales and marketing, there's no such thing as a "one size fits all" approach — at least, not one that's effective. Every business is unique. Every customer is unique. Every interaction between a business and a customer is unique.

Positioning 62

Positioning Conversion Intent Interactive Marketing 62

Zoominfo

AUGUST 6, 2020

You load things up and instantly realize you can source your ideal candidates with the help of genuinely actionable data. 4 Ways ZoomInfo Helps Recruitment Efforts. Here are just a few ways that ZoomInfo can help solve crucial recruiter pain points. . You head over to your new recruitment database. Sourcing Qualified Candidates.

Zoominfo 221

Zoominfo Marketing Management B2B High Quality Lead 221

Hubspot

OCTOBER 29, 2020

This is where segmentation, targeting, and positioning come into play. We developed this guide to help you understand how and why you should invest time into better understanding your audience and targeting your marketing. At its core, STP helps you to better target your marketing messages and better serve your customer base.

Segmentation 99

Segmentation Positioning Planning Psychographics 99

Moz

FEBRUARY 4, 2020

Posted by Dr-Pete In 2014, Google introduced the featured snippet, a promoted organic ranking that we affectionately (some days were more affectionate than others) referred to as "position zero" or "ranking #0." Hopefully, it also helps provide customers with more context about their featured snippets as organic entities.

Positioning 72

Positioning De-duplication CTR SERP 72

Martech

JANUARY 5, 2023

Identifying what her key objectives are and finding ways to help her achieve those goals will be critical. A good tactic to take with channel marketing leaders is to find an area of opportunity that Marketing Ops can help them with that they haven’t had time to pursue yet. Focus on finding a problem you can help sales solve.

Advertising Agencies 99

Advertising Agencies Positioning Planning Work Management 99

Messages that Matter

AUGUST 28, 2023

Messages that Matter Messages that Matter Thirteen out of seventeen Financial Planning & Analysis (FP&A) vendors have changed their positions since my last assessment conducted in May 2022. Only Kepion has done it right by sticking with the same unique position – “Planning your way” – for more than three years.

Vendors 52

Vendors Positioning Analysis Planning 52

Zoominfo

MAY 23, 2023

With intent data, your sales team can identify the highest-value prospects in the market and prioritize their outreach to match the account’s position in the buying journey. Incorporating intent data as a part of a lead scoring model can help accurately segment your leads into high, medium, and low priority groups.

Intent Data 130

Intent Data Intent Work Management Marketing Management 130

Biznology

MARCH 17, 2020

If we can provide additional help and support through our executive consulting, advisory and coaching services, please contact us. Our employee population was diverse – a cross-section of cultures and backgrounds – passionate, and compassionate; all aiming to help remedy the less popularized ills of the world.

Peer-to-peer 145

Peer-to-peer Consulting Work Management Lead Ranking 145

Zoominfo

MARCH 21, 2022

Sending candidates automated emails helps establish an initial touchpoint to get a response from candidates. Without automation, recruiters can spend up to 14 hours a week doing manual tasks, especially if they have to fill multiple positions. High-quality candidate and company information help build a list of ideal candidates.

Automation 130

Automation Zoominfo Multi-Channel Digital Marketing Funnels 130

Martech

DECEMBER 13, 2023

This means learning the most effective ways to position your prompt. The faster you can embrace AI in the forms most meaningful for your business and implement it, even on a small scale, the faster you will gain a leg up on the remaining doubters and help you compete with early adopters. Applying it to 2024 Look at your martech stack.

Enterprise Management 119

Enterprise Management Work Management Marketing Management SMB 119