ViewPoint

JUNE 29, 2017

PointClear has proven methods for driving sales—and they’re discussed in detail in a white paper available for download now. Involving planning, collaboration and accountability processes, these sure-fire action items will help marketing leaders like you make real sales impact. You’ve come to the wrong place.

PointClear 204

PointClear Sales Qualified Leads Forecasting Paper 204

ViewPoint

JULY 26, 2018

While she has listened to the program and gotten an idea of its possible uses, getting the script in her hands is tremendously helpful. E-books and white papers. A new white paper is also in the works. As soon as the program is edited, Jane also sends it to Rev.com to turn the program into a transcript.

Thought Leadership 120

Thought Leadership PointClear Case Studies Budget Programs 120

ViewPoint

MAY 13, 2016

Today you’ll learn why lead definition is important and why you, as the CEO, need to be involved in building your own universal lead definition: Shortly after I started PointClear I worked with a company that blew through $100 million because marketing was selling to one audience and sales was selling to another.

Allocation 174

Allocation PointClear SIC Ideal Customer Profiles 174

ViewPoint

DECEMBER 9, 2010

Best-of-class prospect development—and its focus on fewer, higher qualified sales leads—fills forecasts with sales-ready buyers and helps marketing and sales resources operate more efficiently. In the end, it means great return on program investments and higher company revenue.

Sales Qualified Leads 120

Sales Qualified Leads Lead Generation Lead Scoring Lead Ranking 120

ViewPoint

JUNE 28, 2018

In a white paper called How Much Should a Lead Cost (available for the asking), I ask and answer the question as follows: “So, how much should a lead cost? I asked him what percentage of leads delivered by PointClear were considered high quality and he said 100%. I asked him how much our leads cost and he said $650.

Enterprise Management 136

Enterprise Management Work Management Marketing Management Sales Qualified Leads 136

Heinz Marketing

APRIL 22, 2019

Matt Heinz: Y ou were The President and CEO of PointClear, for over 20 years, and so saw a lot of this development happen. What are some of the keys that made PointClear so successful and continue to be so successful in engaging with prospects and helping to build some pipeline? Matt Heinz: I think that helps a lot.

Top of Funnel 60

Top of Funnel PointClear Work Management Marketing Management 60

Biznology

SEPTEMBER 24, 2014

Dan’s interests are far-ranging, and he’s a master of content marketing (a blog, video chat interviews, white papers, book reviews, training videos), with no fluff. I was honored to contribute a guest post for PointClear last year. Matt is a prolific writer, and assembles lots of helpful ideas from others to boot.

PointClear 80

PointClear B2B Marketing B to B B2B 80