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6 Things Good Lead Generation Vendors Do Right (That You May Be Doing Wrong)

ViewPoint

Here is a check list to help you see how you’re doing: DEFINE A LEAD: Does every department in your company share a common definition of a lead? In one situation, we worked with a client that was about to mail 750 $20 “lumpy” packages to prospects. The subjects of the prospect’s tweets. They had not. He told me he “got it.”

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Chairs are Dead—and Other B2B Marketing Hogwash

ViewPoint

It seemed like, suddenly, a lot of things were dying: cold calling was dead; telephone prospecting was dead; outbound marketing was dead … many said that even marketing was dead. Inbound drives organic engagement and attracts leads, while outbound helps you target specific prospects more accurately. Maybe I was just sensitive.

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How Much Leads Cost

ViewPoint

Look at this data from an actual PoinClear teleprospecting client: One source of leads was PointClear—we sent them only qualified leads and nurtured leads—at an average cost of $1,357.25. Leads from these sources, most of which will land in a black hole , all cost more than the PointClear qualified and nurtured leads.

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Persistence Pays—How 42 Lead Qualification Touchpoints Won a $1 Billion Deal

ViewPoint

PointClear is known for its perseverance. While some sales people stop after placing one or two calls (if they don’t get the prospect on the phone or don’t get a call back, they deem the lead no good) our sales support associates keep trying. Here’s What PointClear Persistence Looks Like. We didn’t stop. One billion dollars.

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The Right Cadence Creates a New Lead with a $1 Billion Healthcare System

ViewPoint

As an example, PointClear targets two contacts within each account location. There are six dispositions that we assign a prospect: Lead, Pipeline, Nurture, No-response, Not Qualified and Bad. There are six dispositions that we assign a prospect: Lead, Pipeline, Nurture, No-response, Not Qualified and Bad. Productivity.

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B2B Sales Lead Generation Pros Who Listen, Learn

ViewPoint

How do my colleagues at PointClear and I keep from falling into this trap? The tone of the prospect is generally clear almost immediately. Because I heard them, and responded to them as a person, I greatly increase my chance at getting time with this prospect. One simple trick. The moment a phone contact is made, we’re all ears.

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Who We Serve. Why it Matters.

ViewPoint

I spend a lot of time on the phone every day, talking to sales and marketing leaders—including prospects. I’m often asked what kind of companies PointClear serves. But there’s a long answer too: PointClear provides lead generation, lead qualification and lead nurturing for a variety of companies. unscripted ) with prospects.