Customer Experience Matrix

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Six great blogs for B2B Marketers

Biznology

Dan’s interests are far-ranging, and he’s a master of content marketing (a blog, video chat interviews, white papers, book reviews, training videos), with no fluff.  I was honored to contribute a guest post for PointClear last year. Matt is a prolific writer, and assembles lots of helpful ideas from others to boot.  Here’s my list of six current faves. The Point, by Howard J. Sewell.

Laugh and Learn featuring @fearlesscomp | Episode 40 “Always Be Helping”

Fearless Competitor

In this episode, he shares a key business initiative at Find New Customers “ Always Be Helping &# and discusses the fame that his company has accrued from a “gift-giving&# approach and recommends other companies think the same way. “If more companies listened to ( Find New Customers) a lot more would be sold.&# Dan McDade, Pointclear. Jeff Ogden.

‘The Truth about Leads’ Is Just That

Paul Gillin

McDade Is an entrepreneur whose company, PointClear , helps businesses improve their prospecting and lead nurturing. B2B Book Review marketing Dan McDade lead generation PointClear salesI spent 15 months as a sales manager, which was just long enough to learn how little aptitude I had for the job. The experience did give me an appreciation for the difficulty of selling, though.

CPL 30

Social Selling 2016: Top 100 Influencers and Brands

Onalytica B2B

Social selling has become a powerful strategy used by organisations to help sell their ideas and win customers. Social PointClear. PointClear PD. According to research from Social Centered Selling and  A Sales Guy Consulting, 72.6% of salespeople who incorporated social media into their process outperformed their colleagues. WHAT ARE THE EXPERTS SAYING? MAPPING THE COMMUNITY.

Brand 131

Good Reads for B2B Sales - 99 Prospecting Tips from Sales Experts

ViewPoint

Sales Sphere features relevant blog articles from PointClear''s online B2B sales circles. The focus of this ebook is to help salespeople create a healthy pipeline by organizing, identifying, and engaging with prospects. The 9 tips shared in this article can help you learn how to become the type of person that attracts referrals—the ultimate compliment in business. Via Radius.

How to Set Your Outsourced Lead Generation Program Up for Success (pt 1)

ViewPoint

I’m always pleased when a prospect asks, “What can I do to help ensure my program’s success?” It’s a great question. Follow up on leads and provide specific, relevant feedback: For PointClear clients, we provide lead follow-up best practices. It shows they want a collaborative, win-win relationship—not a “vendor under my thumb” relationship. Those kinds of relationships really suck.).

The 10 most fascinating people in B2B Marketing in 2015

Biznology

Amanda Kahlow represents the newest generation of B2B marketers, as a pioneer in deploying “intent data” to help marketers get visibility into pre-funnel tech buyer behavior online. Charlie’s team has helped uncover and take to market scores of data files of great use to B2B marketers.  These people are making a welcome contribution. We are lucky to have them. That’s inspiring.

8 Ways to Make Your Content More Like Personal Conversations

Savvy B2B Marketing

We're pleased to present this guest post by Dan McDade of PointClear. About the Author: Dan McDade is President and CEO of PointClear, a prospect development firm helping B2B companies nurture leads until they're ready to purchase. Read on to hear Dan's suggestions for creative ways to infuse your content with conversational elements. Personal connection. Serving.

What Do You Sell, Who Do You Sell It To and Why Everyone Has to Have The Same Answer

ViewPoint

Today you’ll learn why lead definition is important and why you, as the CEO, need to be involved in building your own universal lead definition: Shortly after I started PointClear I worked with a company that blew through $100 million because marketing was selling to one audience and sales was selling to another. You’ll learn how a balanced allbound marketing program helps you achieve the revenue you need by keeping you focused on the right market. How to define a lead and gain agreement is the first of 7 Truths about Sales and Marketing that CEOs need to know.

SIC 75

Good Reads for B2B Marketing - How to Create Newsworthy Content

ViewPoint

The Marketing Sphere represents recent good reads from our digital circles about B2B marketing selected by PointClear colleagues. Are you helping your customers by being as useful as possible? Online content in the sales and marketing industries is dynamic and constantly changing. The 6-Step Path to Creating Inherently Useful Marketing. Via Convince & Convert. Via Eloqua.

Good Reads for B2B Sales - Cold Calling Revisited

ViewPoint

PointClear''s staff and Sales Sphere features relevant blog articles from our digital circles about B2B sales. Social media helps sellers develop a professional persona on a number of ubiquitous communications platforms and disseminate information about their company’s products and services. Sales Coaching - The Use and Abuse of Modeling. Going Beyond Cost-Benefit Analysis.

Good Reads for B2B Marketing - Respect Your Competition

ViewPoint

The Marketing Sphere represents recent good reads from our digital circles about B2B marketing selected by PointClear colleagues. Blackboard co-founder Michael Chasen credits B2B marketing communications with helping to build the company, which sold for $1.64 Online content in the sales and marketing industries is dynamic and constantly changing. billion two years ago. Via BtoBOnline.

BtoB 64

PowerOpinions: Making Lead Scoring a Success Part 3 [Expert Advice]

ViewPoint

In our experience here at PointClear, very few companies are getting it right. The problem with the current predictive analytics lead scoring solutions is that they can help marketers target "like companies" to their existing clients; however, they don't do much to help with going into new markets to identify the white space. Why did we ask? Because we care about quality leads.

My Appearance as a Special Guest on HubspotTV

Fearless Competitor

Find New Customers helps companies dramatically improve revenue results by transforming the way they attract, engage and win new customers. ” Dan McDade, Pointclear. I’d like to thank the nice folks at Hubspot , especially Karen Rubin and Mike Volpe for hosting me on HubspotTV last year. If you missed it, here you go. (It was a LOT of fun.) Check out my “marketing take-away of the week” at the end. Post it in the comments please. Jeff Ogden ( @fearlesscomp ) is the President of the B2B lead generation consultancy Find New Customers. Fearless Competitor

Good Reads for B2B Sales - Do You Have What It Takes to Succeed?

ViewPoint

Sales Sphere features relevant blog articles from PointClear''s online B2B sales circles. The Helpful Sales Person. Are you too helpful? Dave Brock explains the difference between effectively helping the customer versus helping to the point that it''s no longer helpful. Inside Sales Power Tip 125 – Grit. Via Score More Sales. Via Dealmaker 365. Via Inc.

Lead Generation Lies That are Wreaking Havoc with Your Sales

ViewPoint

received a lot of positive feedback about the article and decided to ask our PointClear PowerViews Alumni (those who have been on the PowerViews show ) for their input on the most dangerous lead gen lies out there. Dirty data doesn’t help and is costly to clean up. Last August I wrote a blog for Top Sales World titled “Lead Generation Hogwash: The Top 7 Lies.”. detailed 7 lies to be aware of to avoid a lead generation disaster (read the blog for the specifics): Any list will do. Voicemails are a waste of time. Outbound calling is interruption marketing. Give up after 1 – 2 calls.

Laugh and Learn with Find New Customers | Episode 46 – Power of Gift-Giving

Fearless Competitor

In this episode, he shares the power of gift-giving, via the Find New Customers motto – Always Be Helping. Find New Customers helps companies dramatically improve revenue results by transforming the way they attract, engage and win new customers. ” Dan McDade, Pointclear. In his weekly B2B marketing show, Jeff Ogden , President of the B2B lead generation company , Find New Customers ([link] shares a key marketing take-away using wit and humor. Jeff Ogden ( @fearlesscomp ) is the President of the B2B lead generation consultancy Find New Customers.

Good Reads for B2B Sales - Selling at Every Level

ViewPoint

Sales Sphere features relevant blog articles from PointClear''s online B2B sales circles. successful integration will provide valuable data, enhance customer retention and help ensure that your sales team is responding to qualified leads in a timely manner. PointClear related: Powerviews with Dan Waldschmidt - Changing the Conversation. Via Marketo B2B Marketing and Sales Blog.

Doctor, Heal Thyself! Why companies are unable to diagnose their own demand generation challenges

Fearless Competitor

This is why companies need to reach out to companies like Spear Marketing, AcquireB2B , Nuspark Marketing , Pointclear or even Find New Customers. Find New Customers helps companies dramatically improve revenue results by transforming the way they attract, engage and win new customers. B2B Demand Generation | Why Outside Experts are Needed. That is clear. “ What do you think?

The Power of B2B Lead Nurturing

Fearless Competitor

Find New Customers helps companies dramatically improve revenue results by transforming the ways they attract and earn the trust of prospective customers. Find New Customers helps companies (with between 150 and 5,000 employees who sell complex products to businesses) to implement world-class lead generation programs. B2B Demand Generation | The Power of Lead Nurturing.

The Skinny on Lead Nurturing - 11 Experts Weigh In (part 2 of 2)

ViewPoint

Of the few companies that do try to incorporate nurturing programs—well, let’s just say they could use some help. Combining voice nurture with email is the Holy Grail for sales and marketing and is now possible with whole solutions like OutboundOnDemand and PointClear! It’s 2015. The marketing word of the year is Nurture. This is part two of a two-part blog. Voice nurturing!

Slideshare ditches Flash. Moves to HTML5. Now mobile and search ready.

Fearless Competitor

Find New Customers helps companies dramatically improve revenue results by transforming the way they attract, engage and win new customers. ” Dan McDade, Pointclear. B2B Demand Generation | Slideshare becoming a powerful mobile marketing tool. Do you use Slideshare for your marketing campaigns ? If you don’t, you should. Not only can you post presentations there, but you can add YouTube video or audio tracks. Highly recommended.) Then you can share on social networks, embed in a blog post and more. Slideshare has long been a useful tool for B2B marketers.

Good Reads for B2B Sales - Sales Intelligence with Google

ViewPoint

Sales Sphere features relevant blog articles from PointClear''s online B2B sales circles. Christopher Bucholtz says it’s time to use the data in your CRM to help cement your relationships with your customers. Keeping up to date on the latest innovations and opinions in sales can be time-consuming, especially in the the digital space. Tap CRM to Give Your Customers a Pleasant Surprise.

Attention B2B Marketers : Embrace the Future (It ain’t Plastics, it’s Mobile)

Fearless Competitor

Find New Customers helps companies dramatically improve revenue results by transforming the way they attract, engage and win new customers. ” Dan McDade, Pointclear. B2B Demand Generation | The Future is Mobile. In the classic movie, The Graduate , a young man named Benjamin (played by Dustin Hoffman), fresh out of college was approached by a business man, Mr. McGuire. This dialog took place: Mr. McGuire: “ Benjamin, I want to say one word to you. Just one word.”. Benjamin: “ Yes, sir. ”. Mr. McGuire: “ Are you listening? ”. Benjamin: “ Yes, I am. ”. and Benjamin.).

20 Best Practices – An Essential Checklist for B2B Sales and Marketing Organisations

Fearless Competitor

Find New Customers helps companies dramatically improve revenue results by transforming the ways they attract and earn the trust of prospective customers. Find New Customers helps companies (with between 150 and 5,000 employees who sell complex products to businesses) to implement world-class lead generation programs. Bob Apollo. He is also a strong supporter of Find New Customers.

Find New Customers – the Unmarketing Company

Fearless Competitor

Find New Customers helps companies dramatically improve revenue results by transforming the way they attract, engage and win new customers. ” Dan McDade, Pointclear. B2B Demand Generation | The Competitive Advantage of No Marketing. We talked about our company policy of zero paid advertising. We rely instead on fans to talk about us via word of mouth. This matches the title of the book by Scott Stratten – Unmarketing “Stop Selling. Start Engaging.” ” We live that. Frankly, this is a huge competitive advantage, I think. This resonates with people.

Good Reads for B2B Marketing - Are You Achieving High Performance Marketing?

ViewPoint

The Marketing Sphere represents recent good reads from our digital circles about B2B marketing selected by PointClear colleagues. Another way to look at change, however, is as an opportunity for continuous improvement and learning—a chance to refine, improve and adapt—this can help you recognize when change is needed and implement it. Every CMO wants a high-performance marketing team.

Find New Customers salutes the “20 Women to Watch in Sales Lead Management”

Fearless Competitor

Karla Blalock, PointClear, LLC. Robyn Davis, When I Need Help (WINH). The Sales Lead Management Association yesterday announced the winners of the “ 20 Women to Watch in Sales Lead Management.” ” Find New Customers congratulates all of the winners. Great job, ladies! Lisa Arthur, Aprimo, Inc. Trish Bertuzzi, The Bridge Group, Inc. Lisa J. Cramer, LeadLife Solutions. Christine Crandell, NBS Consulting Group. Kristin Hambelton, Neolane, Inc. Jennifer Horton, Eloqua, Inc. Diane Mayer, CodeBaby®. Nancy Nardin, Smart Selling Tools. Maria Pergolino, Marketo, Inc.

Good Reads for B2B Sales - Five Greatest Sales Effectiveness Inhibitors

ViewPoint

Sales Sphere features relevant blog articles from PointClear''s online B2B sales circles. To help organizations manage this process they developed the SiriusDecisions Enablement Framework. Keeping up to date on the latest innovations and opinions in sales can be time-consuming, especially in the the digital space. Can Fewer Leads Mean More Sales? Does this sound familiar?

Your company is struggling to create quality sales leads. What do you do?

Fearless Competitor

So instead of guessing and buying software (new clubs) or other actions, first bring in the professionals from Find New Customers to help you dig and uncover the root causes with the Lead Generation Assessment Service. Find New Customers helps companies dramatically improve revenue results by transforming the way they attract, engage and win new customers. ” Dan McDade, Pointclear. B2B Lead Generation | Uncovering the root cause of sales lead problems. Let’s assume you’re a fairly decent golfer. What do you do? Buy a new set of golf clubs? Boring content.

Marketing and Sales: Done Well (2015) Do Better (2016) - Part 3 of 3

ViewPoint

Dan McDade – PointClear : As lead quality improves (while quantity declines), sales will struggle to approach each prospect as a market of one. Lori Richardson – Score More Sales: We will see one or more companies with more complete technology solutions to help B2B sellers and marketers cohesively. The panelists include: Ardath Albee – Marketing Interactions.

2 Take-Aways from a MarketingSherpa Case Study

Fearless Competitor

You can read the case study at Lead Generation: How ignoring 16,896 companies helped improve Sales-Marketing alignment. Please note that Pointclear helped this company with this project. Want to know why reaching out to Pointclear was so critical to their success? This is why companies should reach out to experts like PointClear , Bluebird Strategies , NuSpark Marketing or even Find New Customers. Find New Customers helps companies dramatically improve revenue results by transforming the way they attract, engage and win new customers. Does it work?

Online Sales Leads Seen Needing Improvement

Fearless Competitor

94% say generating new leads needs help. Find New Customers helps companies dramatically improve revenue results by transforming the way they attract, engage and win new customers. ” Dan McDade, Pointclear. B2B demand generation | The need for leads. Check out this from MarketingCharts. When asked to rate how much (or if at all) five key areas of their company site need improvement, respondents were most likely generating new sales leads needed some level of improvement (94%). “If more companies listened to ( Find New Customers) a lot more would be sold.”

Sales Lead Management Association Announces Winners of the 2011 “50 Most Influential People in Sales Lead Management” Election

Fearless Competitor

Dan McDade – PointClear www.pointclear.com. Karla Blalock – PointClear www.pointclear.com. The mission of the SLMA is to help companies become successful in the critical business process of managing sales leads. James W. 7,113 votes were cast (22% more than the 2010 election) for 79 nominees by 4,656 people (each voter could choose up to three nominees). Ruth P.

How to Get Linkedin Recommendations

Fearless Competitor

This is why the business mantra at the B2B demand generation company, Find New Customers is “ Always Be Helping.&#. Find New Customers helps companies dramatically improve revenue results by transforming the way they attract, engage and win new customers. “If more companies listened to ( Find New Customers) a lot more would be sold.&# Dan McDade, Pointclear.

CMOs Get Back To Business: CMO Council Releases Fifth Annual State Of Marketing Report

Fearless Competitor

Good companies to contact include Mac Macintosh of AcquireB2B , Paul Mosenson of NuSpark Marketing , and Dan McDade of Pointclear. “We have been seeing since our ‘ Renovate To Innovate ’ report that CMOs need a middle layer of strategy,” she says. Again, we recommend Mac Macintosh of AcquireB2B , Paul Mosenson of NuSpark Marketing , and Dan McDade of Pointclear.). Find New Customers helps CMOs improve segmentation and targeting, develop and deploy great lead generation programs , and to track and qualify leads. B2B Demand Generation | CMO State of Marketing.

Good Reads for B2B Sales - Lessons from NHL Playoffs

ViewPoint

Sales Sphere features relevant blog articles from PointClear''s online B2B sales circles. Brock advises that sellers should look through the buyers’ eyes and ask them to help understand by describing their picture vividly. Keeping up to date on the latest innovations and opinions in sales can be time-consuming, especially in the the digital space. Qualities of an Inside Sales Winner.

Laugh and Learn with Find New Customers | Episode 51 – The Beard

Fearless Competitor

Find New Customers helps companies dramatically improve revenue results by transforming the way they attract, engage and win new customers. ” Dan McDade, Pointclear. In his weekly B2B marketing show, Jeff Ogden , President of the B2B lead generation company , Find New Customers ([link] shares a key marketing take-away using wit and humor. In this episode entitled “The Beard”, he explains how marketers can can use the element of surprise to engage in a noisy world. “If more companies listened to ( Find New Customers) a lot more would be sold.”

My review of the book, Maximizing Lead Generation | by Ruth P. Stevens

Fearless Competitor

Find New Customers helps companies dramatically improve revenue results by transforming the way they attract, engage and win new customers. ” Dan McDade, Pointclear. B2B Lead Generation | Maximizing Lead Generation – a book review. Stevens. Since this topic is the specialty of our company, we felt our insights might be valuable. So the topic is well covered. Ruth Stevens.

Laugh and Learn with Find New Customers | Episode 49 – Man Saved From Spider

Fearless Competitor

Find New Customers helps companies dramatically improve revenue results by transforming the way they attract, engage and win new customers. ” Dan McDade, Pointclear. (With a new studio mike and high-definition webcam in preparation for the premier of Mad Marketing TV (the new b2b marketing show I’m hosting, sponsored by Act-On Software), look for vastly better quality in the weeks to come.). In his weekly B2B marketing show, Jeff Ogden , President of the B2B lead generation company , Find New Customers ([link] shares a key marketing take-away using wit and humor.