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6 Things Good Lead Generation Vendors Do Right (That You May Be Doing Wrong)

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Here is a check list to help you see how you’re doing: DEFINE A LEAD: Does every department in your company share a common definition of a lead? For PointClear, a pipeline is a prospect that is just one or two additional actions away from being converted to a lead (20% to 25% of the time pipelines do become sales qualified leads).

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How Much Leads Cost

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Look at this data from an actual PoinClear teleprospecting client: One source of leads was PointClear—we sent them only qualified leads and nurtured leads—at an average cost of $1,357.25. Leads from these sources, most of which will land in a black hole , all cost more than the PointClear qualified and nurtured leads.

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Persistence Pays—How 42 Lead Qualification Touchpoints Won a $1 Billion Deal

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PointClear is known for its perseverance. Here’s What PointClear Persistence Looks Like. The client wrote, after getting the SQL from their dedicated PointClear team: "Our AE’s would never have been persistent enough to get this opportunity.”. I have been extremely busy but I’ll be ready to talk to you soon.”. We didn’t stop.

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Chairs are Dead—and Other B2B Marketing Hogwash

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Inbound drives organic engagement and attracts leads, while outbound helps you target specific prospects more accurately. I invite you to subscribe to the PointClear blog so you never miss a post. They both sound pretty good, right? So, which is the ultimate approach? You’ve got it—it’s a healthy combination of both.

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Congratulations to PointClear’s Kimmy Netterville: Named Most Inspiring by SLMA

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Kimmy was recognized in the category People in Lead Generation Companies for her many contributions in the last decade-plus helping PointClear clients as Program Director. Our own Kimmy Netterville made the Sales Lead Management Association’s “Most Inspiring” list of 40 outstanding individuals in our industry, announced today.

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B2B Sales Lead Generation Pros Who Listen, Learn

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How do my colleagues at PointClear and I keep from falling into this trap? My PointClear peers and I have learned as lead generation professionals that adapting a prospect’s style of communication is helpful for immediate acceptance. The PointClear team would like to hear from you about your sales lead generation best practices.

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The Right Cadence Creates a New Lead with a $1 Billion Healthcare System

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As an example, PointClear targets two contacts within each account location. However, it is important to come to an informed conclusion about all targets to help us determine how marketing and sales resources are prioritized in future contact cycles. This is, in fact, the cadence designed for the client in this example. Productivity.