Scoop.it

OCTOBER 19, 2021

Even the best of plans can get waylaid, which is why it’s a smart move to have a plan B. Or a contingency plan, as it’s officially known. But how many have a plan B specifically for content? This is where a content contingency plan comes in handy. What is a content contingency plan? Answer: not many.

Contingency Planning 70

Contingency Planning Planning PR Content 70

Hubspot

JUNE 13, 2018

There’s one small problem, though: your boss wants you to write and present a content marketing plan to her, but you’ve never done something like that before. Fortunately, we’ve curated the best content marketing plans to help you write a concrete marketing plan that’s rooted in data and produces real results.

Planning 101

Planning Marketing Plans Examples Buyer Personas 101

Content Marketing Institute

APRIL 1, 2022

A strategic planning process has nothing to do with creating a strategy, but it has everything to do with supporting it. Most content teams skip that step – and find they struggle to prioritize and grow. Here’s how to avoid (or correct) that outcome. Continue reading →

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Content Process Companies 123

Hannon Hill

NOVEMBER 12, 2020

In this blog post we highlight five industry reports that can help you build and validate your 2021 marketing plan. All are free to download.

Planning 52

Planning Marketing Report Marketing Plans Ad Building 52

Allocadia

APRIL 16, 2019

Allocadia helps create efficiency from planning to execution. The recognized leader in Marketing Performance Management (MPM), Allocadia enables marketers to plan strategically, invest with purpose, measure the performance of their activities, and ultimately maximize marketing’s impact on the business.

Efficiency 52

Efficiency Planning ROI Marketing Management 52

Lattice

NOVEMBER 13, 2015

How Predictive Marketing Can Help You Acquire New Customers. By incorporating predictive analytics into the mix, you can identify the right targets, plan the right strategy and get sales focused on the right opportunities. Predictive marketing can help you identify high potential targets within your existing marketing database.

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Acquisitions Planning Lead Scoring Lead Ranking 100

Allocadia

APRIL 11, 2019

In this interview series, we speak with marketers from a variety of industries to bring you insights into the strategic marketing planning process. She oversees all things related to the marketing organization’s technology, data, analytics, lead management, and planning/budgeting processes. — Thanks for speaking with us, Linlin!

Planning 52

Planning Marketing Plans Allocation Work Management 52

Kaon

JULY 14, 2020

Yesterday, Kaon launched a free space planning tool based on our widely used enterprise lab and space configuration tool. This application is designed to help small and medium businesses around the world reopen safely while following internationally recommended physical distancing guidelines to prevent the spread of COVID-19.

Small Business Marketing 55

Small Business Marketing Planning Tools Enterprise Management 55

NuSpark Consulting

JULY 7, 2013

Lead Nurture Planning. Considering that around 80% of leads never turn into sales, you need a proper lead nurturing plan, including lead scoring, with the goal to transform those leads you do have into potential sales opportunities. Plan what information buyers are looking for, and give them answers via your quality content. .

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Lead Nurturing Template Lead Scoring Lead Ranking 100

Ledger Bennett

MAY 8, 2020

The other issue is we’re not yet sure how long social distancing rules will be in place, so combined with the shift in the way businesses operate, it may be time for a forward looking skills gap analysis of your current marketing team to help prepare you for the rest of 2020 and beyond.

Planning 52

Planning Paid Search Agency Advertising Agencies Training 52

Outreach

DECEMBER 13, 2021

When you use Success Plans , your team creates mutual action plans that give you better visibility into deals, so you can guide your team to win more often. All existing Outreach customers have access to Success Plans. When you use the dashboard view in Success Plans, you see all of your team’s deals in one glance.

Forecasting 52

Forecasting Outreach Transparency Positioning 52

JotForm

NOVEMBER 27, 2018

Do you think you spend too much time planning lessons? Does lesson planning keep you from more productive work? Does it seem a little counterintuitive to create lesson plans from scratch when there is a whole department of like-minded people who could be working together? You are not alone.

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Tools Spending Product 80

Allocadia

APRIL 16, 2019

Learn how Allocadia helps reduce complexity of marketing planning and budgeting.

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Planning Marketing Plans Marketing Budget Creation Marketing 52

Varicent

SEPTEMBER 14, 2021

In my last article , I offered a simple and powerful AI framework that sales leaders can use to meet and exceed their goals.

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Software 52

Allocadia

APRIL 11, 2019

In this interview series, we speak with marketers from a variety of industries to bring you insights into the strategic marketing planning process. To start, please tell us about the marketing planning process at Danone. Our planning takes place in phases. We plan the channels, customers and tactics that will make it happen.

Planning 52

Planning Marketing Plans Marketing Budget Creation Allocation 52

Webbiquity

MAY 9, 2023

Or in the words of Ben Franklin , “If you fail to plan, you are planning to fail!” Having clarity on marketing goals is an important first step, but creating a realistic plan for achieving them is essential. What’s the best approach for creating that strategic plan?

Social Media 313

Social Media Social Marketing Planning Tips 313

Marketing Insider Group

MARCH 18, 2024

Reviewing the top search engine results for your keyword reveals what content performs well, helping to set a benchmark for your own post. Detailed Planning of Subsections Now, let’s zoom in on those subheadings. Detailed planning of your subsections turns your outline from a skeleton into a fully fleshed-out creature.

SERP 247

SERP Keywords Eye-Tracking Planning 247

Webbiquity

JULY 18, 2023

It’s also inconsistent with findings elsewhere in this study, such as blogs (a prime driver of organic search traffic) are identified as one of the top three marketing channels in terms of ROI, and that “88% of marketers who already do SEO work plan to increase or maintain their investment this year.” ” Strange.

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Marketing AI Trends Planning Advertising Agencies 246

Vision Edge Marketing

JANUARY 24, 2023

Yes, I Want My Growth Idea First, let’s address the required elements of best-in-class growth plans. Note: Even if you can answer “yes” to the questions below (very few companies can), by reading further you may learn new best practices to build an even better growth plan. Is it fully aligned with your strategy and your business goals?

Planning 211

Planning Peer-to-peer Contingency Planning Business 211

Vision Edge Marketing

JANUARY 30, 2024

Whether you are a startup or a well-established corporation, planning and implementing a growth strategy is essential. A customer-centric approach, marked by a commitment to fulfilling promises and exceeding expectations, helps businesses build trust and credibility. Profitable growth is a fundamental goal for every company.

Work Management 230

Work Management Marketing Management Marketing & Strategy Planning 230

Webbiquity

JUNE 14, 2022

With that in mind, what’s the best way to plan a successful B2B client sales meeting? Plan Well Ahead of Time. Preparing for the meeting and potential questions will help you and your potential client feel confident. In addition, it helps your potential customers feel better about your future relationship.

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B2B Sales Planning Tips B2B 312

Convince & Convert

JANUARY 31, 2024

These tips will help you streamline and harmonize your workflow and advance your goals. Always Have a Plan The importance of planning for your social media marketing projects cannot be overemphasized. Always Have a Plan The importance of planning for your social media marketing projects cannot be overemphasized.

Social Media 126

Social Media Efficiency Work Management Marketing Management 126

Martech

APRIL 17, 2024

Call on vendor and tech partners to help us succeed. Email was the one action that preserved and grew revenue, saved jobs and helped stabilize the financial future. When shopping for new vendors, look beyond the features and capabilities of a platform to discover how it can help you access all of your relevant data.

Enterprise Management 116

Enterprise Management Marketing Automation Services Work Management Marketing Management 116

Top Rank Marketing

APRIL 1, 2024

This process will help you understand everything that has been published on your website so you can make an informed choice about how to use it more strategically. Doing this will help identify missed opportunities, address keyword cannibalization, and guide your content optimization efforts.

SEO 93

SEO Content Keywords Analysis 93

SmartBug Media

MARCH 13, 2024

In a constantly evolving digital marketplace where customers have more choice and control than ever before, businesses need to create compensation plans that reward and respect their salespeople. The Foundation of Successful Compensation Plans One of the most foundational elements of a strong sales plan is understanding your target audience.

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Planning Optimization Cross-Selling Lead Ranking 69

Martech

MARCH 29, 2024

When a content marketer adopts agile, hoping it will help her deliver more content quickly, she doesn’t get it. Ditch agile buzzwords in favor of the language of business Eliminate the words scrum, sprint, kanban, epics, retrospectives, ARTs, PI planning and RTEs from your vocabulary. Oops, I mean different planning cycles!)

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Planning Business Work Management Word of Mouth 108

Martech

MARCH 4, 2024

Because of this, they are great at solving problems since they won’t need to look outside their box for knowledge rather than need help from another department (which may not exist). Plan with agility Planning anything too far ahead will be a waste of time because as fast as you can put together an annual plan, it will be irrelevant.

Work Management 110

Work Management Planning Marketing Management Deliverability 110

Launch Marketing

FEBRUARY 7, 2024

It provides a strategic action plan that clarifies how to reach your target customers and better compete in your industry. Swift Market Entry: Creating a plan that your organization can realistically follow ensures everyone sticks to it. By planning every detail of the product launch, you will likely experience fewer mishaps.

Marketing Strategy 111

Marketing Strategy Marketing & Strategy B2B Marketing Planning 111

Top Rank Marketing

NOVEMBER 20, 2023

Creating and managing a carefully planned B2B marketing approach is crucial for businesses aiming to achieve continuous expansion in a fiercely competitive digital marketing environment. After all, before you can make a plan, you have to know as much as you can about who you are trying to target.

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Planning Allocation Process B2B Marketing 118

Launch Marketing

DECEMBER 6, 2023

To help put this past year into perspective from a marketing standpoint, we have put together a list of our top B2B marketing content and resources from 2023, focusing on strategies and emerging trends. We hope this content will help you make 2024 your best year yet. We hope this content will help you make 2024 your best year yet.

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Resources B2B Marketing Planning B2B 134

Convince & Convert

APRIL 12, 2024

In this post, we’ll help get rid of the overwhelm in this topic and we’ll breakdown the steps you’ll need to take to start making a case for social media marketing, start empowering your social media teams to start owning what they do best, and to ultimately prove the ROI of your social media efforts. Context is key.

Social Media 135

Social Media ROI Media Cross-Selling 135

Sprout Social

FEBRUARY 1, 2024

Without the help of social media scheduling tools, that means you have to remember to go online each day (sometimes even multiple times a day) to manually publish your content. Some of the tools in our list allow you to set your planned weekly schedule first so that you don’t have to select a date and time manually.

Facebook 97

Facebook Digital Asset Management Tools Brand Identity 97

Launch Marketing

JANUARY 17, 2024

It demands a thoughtful orchestration of creativity, strategic planning and an understanding of market dynamics. In an enterprise environment, collaboration across divisions is essential for effective planning and execution. Collaboration across departments ensures a holistic approach, enabling seamless planning and execution.

Product 105

Product Marketing & Strategy Marketing Strategy B2B Marketing 105

Martech

DECEMBER 18, 2023

How did your integration effort help the last marketing campaign? A data governance framework helps set guardrails for how data will provide value. And it helps all those involved with data management understand their role. First, set up a scorecard tracking the critical metrics for your integration program.

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Planning Marketing AI Customer Surveys Guidelines 141