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Writing on the Web

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How to Blog for Your Business Using Personality

Writing on the Web

Do you know how to blog for your business using personality yet remaining professional? No, seriously – there’s an ongoing trend to be personal with blogs. If you’re writing for business, you want to connect with your readers by using personal stories. I can’t help myself, I’m drawn into reading the damn things.

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The Scariest Blog: No Personality

Writing on the Web

For me it’s a blog or website without any personality. Storytelling and personalization is the key piece in content marketing as I see it. But there’s always more to the story than that: Why did he personally spend considerable time, energy and money creating what he did? I can help. He had to care. What do you think?

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Get Personal: 5 Tips for Putting YOU in Your Blog

Writing on the Web

How personal should you be? There’s an ongoing trend to be personal with business communications. Rohit Bhargava’s written a whole book about it, filled with examples of how companies are successfully using personalities to market their business products and services: Personality Not Included. Au contraire.

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Is Your Content Writing Appealing to Thinkers AND Feelers?

Writing on the Web

Based on this, Isabel Briggs Myers, and her mother, Katharine Briggs, developed a personality inventory (Myers-Briggs Personality Inventory). Many professionals use this tool to help match their communication styles to other preferences. In what ways does it reflect your personality type?

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Best Kept Secret of an Email Newsletter Bio

Writing on the Web

As I mentioned in my last post, your bio on your blog or website About page should be current and tell a story, rather than be a resume written in the third person. Offer Help. It’s important to know you can access help without incurring huge costs.”. Remember to keep the focus on the reader and how you can help them.

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Does Your Blog Pass the Blink Test? 3 Critical Blog “Must Haves”

Writing on the Web

The three critical blog “must have” elements you need to consider: Branding/Personality (Banners, logo, photos). Branding/Personality. Design for branding, trust, and personality – everything on your blog should reflect your branding theme, personality, and the problems you solve for your readers.

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How to Harness the Power of Social Media

Writing on the Web

The great thing about advertising via social media is the personal interaction between the potential customer and service. Learning to read the data and metrics from your advertising efforts will help you devise ads that result in a positive return on investment for your company. Paid Advertising.