Chris Koch

SEPTEMBER 18, 2009

Right now, I think there are two primary relationship models in social media, the permission model, and the viral model. Permission model. You search for people you know and you ask their permission to start a relationship. Then you need to get those people’s permission to build your network further. Viral model.

Social Media 100

Social Media Viral Marketing Tools Media 100

Chris Koch

SEPTEMBER 18, 2009

Right now, I think there are two primary relationship models in social media, the permission model, and the viral model. Permission model. You search for people you know and you ask their permission to start a relationship. Then you need to get those people’s permission to build your network further. Viral model.

Social Media 100

Social Media Viral Marketing Tools Media 100

Chris Koch

APRIL 8, 2011

Here’s my take (I hope you will help me with your thoughts). There is cultural permission to speak. Companies need to give themselves permission to engage in social media, both within marketing and in the broader culture of the company.

Social Media 100

Social Media Media Paid Search Agency PR 100

Chris Koch

SEPTEMBER 15, 2014

Women hold a strong place in Iroquois society, leading individual clans within tribes, helping determine chiefs, and holding veto power over treaties and declarations of war (the Iroquois declared war on Germany in both world wars).

De-duplication 100

De-duplication Paid Search Agency Companies Wikipedia 100

Chris Koch

MAY 21, 2010

See, what I think Twitter understands that Facebook and LinkedIn and all of the other permission-based networks don’t is that the key is in the interaction, not in the information. Viral vs. permission-based. The key is the interaction—not the information. I admit it; I’m a Twitter bigot.

Privacy 100

Privacy B2B Marketing Lead Ranking B2B 100

Chris Koch

NOVEMBER 5, 2010

First, it focuses the agency on some clear goals—cranking out press releases and getting press mentions—and gives the guard dogs a degree of separation that helps with risk management. This means that metrics are based on merely making contact and shoveling crap out the door rather than helping influencers meet their goals.

PR 100

PR Press Paid Search Agency Lead Ranking 100

Chris Koch

SEPTEMBER 11, 2009

Of course, devising those incentives, putting them in place, and driving the cultural change necessary to make them stick is a maddeningly complex process that helps keep consultants and academics in business. Here’s how: Get permission. Information. This is the one that’s actually within marketers’ control.

Marketing Automation Services 100

Marketing Automation Services Consulting B2B Sales Paid Search Agency 100