Ambal's Amusings

SEPTEMBER 9, 2010

White papers are powerful sources of lead generation. We asked our panel of white paper experts "What are the top 2 components of a white paper that is most effective to generate leads?" Blog WhitePaperPundit Twitter Jonathan_Kantor. He is also the author of the White Paper Pundit blog. Jonathan Kantor.

Paper 100

Paper Lead Generation Enterprise Management Generation 100

Chris Koch

SEPTEMBER 23, 2011

Majority opinion seems to be that Twitter isn’t really a social platform it’s a broadcast medium. For these reasons, pundits say that Twitter isn’t much use for reaching B2B customers. Twitter isn’t for conversation, it’s for learning. These days, my audience is B2B marketers and my goal is to help you learn.

Twitter 100

Twitter Broadcasting Social Media Advertising Mediums 100

Chris Koch

SEPTEMBER 23, 2011

Majority opinion seems to be that Twitter isn’t really a social platform it’s a broadcast medium. For these reasons, pundits say that Twitter isn’t much use for reaching B2B customers. Twitter isn’t for conversation, it’s for learning. These days, my audience is B2B marketers and my goal is to help you learn.

Twitter 100

Twitter Broadcasting Social Media B2B Marketing 100

Ambal's Amusings

JUNE 2, 2010

Today white papers have become HOT marketing vehicles, and countless numbers of companies are using them to generate leads and grow their business. Now there’s an online class that will teach you every phase of the white paper planning, development, and marketing process. Blog WhitePaperPundit Twitter Jonathan_Kantor.

Paper 100

Paper Class Conference Planning 100

DealSignal

APRIL 27, 2023

A century later, we have analytics, intent data, and AI which help us define whom to call, when to call, and what to say. Analyzing intent data can also help you uncover Ideal Buyers that you may have overlooked and thereby expand your total audience. Follow Michael on Twitter @Michael_R_Levy.

Ideal Customer Profiles 52

Ideal Customer Profiles Account Based Marketing ABM Intent 52

Navigate the Channel

NOVEMBER 9, 2023

On the other hand, creating white papers and ebooks is a good way to improve your standing as a thought leader in your industry. A recent survey from Cision-PRWeek noted that 88 percent of respondents said that Facebook was the most effective social media network, followed by Twitter at 72 percent and Instagram with 52 percent.

Public Relations 65

Public Relations Social Media Paper FAQ 65

Hubspot

JUNE 11, 2019

Twitter is an undeniably powerful platform to increase your business's online reach. The average Twitter user follows five businesses , and 80% of all Twitter users have mentioned a brand in a Tweet. However, succeed as a business on Twitter in 2019, it's critical you're able to stand out. Research your competition.

Twitter 78

Twitter Business Word of Mouth Ideal Customer Profiles 78

Ambal's Amusings

MARCH 11, 2010

Many companies are producing video white papers as online presentations based on information that would normally go into a printed white paper. We asked our panel of white paper experts "In what scenarios should video white papers be used? What are components of a good video white paper?" Jonathan Kantor.

Paper 100

Paper Enterprise Management Case Study Case Studies 100

Ambal's Amusings

MAY 6, 2010

We asked white paper experts: " How should marketers balance the need for free content (helpful for prospects decision making) Vs. the need to have content that produces a steady flow of good leads (that can directed to sales team)? Blog WhitePaperPundit Twitter Jonathan_Kantor. Blog Savvy B2B Marketing Twitter MicheleLinn.

Paper 100

Paper Enterprise Management Buying Cycle Lead Ranking 100

Ambal's Amusings

FEBRUARY 4, 2010

How do you concisely convey the information you want to present in your white paper? How long should a white paper be to convey information and yet hold readers interest from start to end? We have invited White Paper Experts to shed light on the following question: "What is the ideal length of a white paper?"

Paper 100

Paper Enterprise Management Marketing Management Case Studies 100

Top Rank Marketing

SEPTEMBER 22, 2023

percent using Twitter/X having — an 18.6 In the meantime, you can follow us on our LinkedIn page , or at @toprank on Twitter for even more timely daily news. B2B Content Promotion in 2023: Channel and Format Trends [Report] 97.7 percent from 2022, with 67.4 If so, please don’t hesitate to drop us a line in the comments below.

B2B Marketing 121

B2B Marketing B2B Planning Brand Identity 121

Ambal's Amusings

DECEMBER 8, 2009

What impact does this have on the readers of our white papers? How do we ensure that our white paper is not only read but also acted upon? Jonathan Kantor addresses this question and more in his new book Crafting White Paper 2.0: Crafting White Paper 2.0 and share his insights on white papers with us.

Paper 100

Paper Enterprise Management Work Management Marketing Management 100

Navigate the Channel

DECEMBER 7, 2023

Target Through LinkedIn LinkedIn has been proven to be the most effective of all the major social platforms, including Facebook, Twitter, Instagram, and more. B2B companies are finding success on LinkedIn by using sponsored InMail to invite prospects to webinars, posting white papers on Dynamic Ads to reach high-level decision makers.

Social Media 122

Social Media Social Marketing B2B Marketing Marketing Attribution 122

Customer Experience Matrix

MAY 27, 2009

In honor of the event, they sponsored a white paper by Yours Truly on the general topic of, um, why it’s important to make it easier for salespeople to review prospect behaviors that are captured by the demand generation system. This makes it harder for salespeople to understand prospects and build relationships with them.

Eloqua 120

Eloqua Paper Profiling Marketing Automation Services 120

Trade Press Services Newsletter

JANUARY 4, 2024

As you chart your course, here are seven tips to help navigate the journey forward. Whether it’s bylined articles, white papers, how-to guides or videos, new content is the best way to drive new leads and engage with your customers. Now is the perfect time to prepare for the stormy waters ahead. Set your North Star.

Marketing AI 130

Marketing AI Course B2B Thought Leadership Planning 130

SnapApp

AUGUST 11, 2015

So while tools like white papers are powerful, there are many other content options to consider when you really want to connect with your audience. Podcasts can be powerful lead generators that bring in new customers and build brand awareness much in the same way a traditional white paper would. Double whammy! Let’s dive in.

Paper 54

Paper B2B Marketing Planning Screencast 54

KoMarketing Associates

MARCH 7, 2013

Twitter in particular proved to be the strongest performing platform for generating leads through social media. Optify’s data shows that Twitter contributed to 82% of social media generated leads, beating out Facebook and LinkedIn 9 to 1. Twitter is one solution. Write case studies, eBooks, white papers, etc.

Social Media 120

Social Media Ideal Customer Profiles Twitter Profiling 120

Ambal's Amusings

NOVEMBER 5, 2009

White papers come in all shapes and forms. Our Panel of White Paper Experts have written and reviewed thousands of white papers over the years. Which white paper stands out in their mind? Michael Stelzner's Favorite White Paper -- The Expanding Digital Universe. Blog WhitePaperPundit Twitter Jonathan_Kantor.

Paper 100

Paper Enterprise Management Work Management SME 100

DealSignal

MAY 6, 2019

A century later, we have analytics, intent data, and AI which help us define whom to call, when to call, and what to say. Analyzing intent data can also help you uncover Ideal Buyers that you may have overlooked and thereby expand your total audience. Follow Michael on Twitter @Michael_R_Levy.

Ideal Customer Profiles 94

Ideal Customer Profiles Account Based Marketing ABM Intent 94

Marketing Insider Group

JANUARY 24, 2013

Who are the top B2B Marketing influencers on twitter? To answer this question, I looked at a variety of factors including twitter followers, profiles that included “B2B marketing,” the focus of their tweets including the hashtag # B2BMarketing , as well as a variety of social scoring tools using the keyword. New York, NY.

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

Marketing Insider Group

JUNE 23, 2021

These timeless tips will help ensure you produce a professional video without spending a fortune. A cloudy day can help with mid-day shoots. Many studios use a blank wall, a large paper backdrop, or even a bedsheet. A pop filter can help eliminate unwanted noises like crackles, pops, and ambient noise.

Storytelling 332

Storytelling Video Marketing Product Tips 332

Webbiquity

FEBRUARY 10, 2010

Despite the fact that Twitter has more than 32 million users , has received massive publicity from both celebrities and government , and produced remarkable results for companies like Dell and Zappos , many business executives still don’t “get&# Twitter. Here are seven reasons every business needs to be on Twitter.

Twitter 100

Twitter Business Digg Thought Leadership 100

Marketing Insider Group

MARCH 29, 2023

This helps to build connection and trust — and ultimately, loyal customer relationships. Brand authenticity matters, and brand storytelling can help you communicate new and innovative ideas to your audience. He looked for the best in his players, and he helped them see it for themselves. Because of empathy.

Storytelling 231

Storytelling Brand Identity Branding Paid Search Agency 231

Contently

JUNE 19, 2018

Toilet paper gets a bad rap. People don’t talk about their favorite brand of toilet paper because, well, we all know what it’s used for and we’d rather not go there. I spoke with Beth Harker, Charmin’s community manager, to get a better sense of what it’s like being the person behind the paper.

Communities 127

Communities Cross-Selling Paper Twitter 127

Convince & Convert

AUGUST 3, 2012

I’ll be helping with context, promotion, and interpretation of the findings along with Jason Falls and Mark Schaefer. Facebook, Twitter (or other similar properties), blogs, user forums, reviews, [and/or] company websites? These might be the places where brands can have the most impact over time, rather than Twitter and Facebook.

Twitter 114

Twitter Facebook Webinar Metrics Brand Identity 114

Vision Edge Marketing

APRIL 5, 2022

Thought leadership content comes in all types of medium, such as blogs, white papers, bylined articles, videos, podcasts, and social media content. It also positively impacts web traffic, search engine optimization and brand visibility; helping increase your organization’s discoverability , especially if you’re in a crowded market.

Thought Leadership 215

Thought Leadership B2B Thought Leadership Peer-to-peer Lead Scoring 215

Webbiquity

MARCH 31, 2022

Integrate your PR plan with a blog or other content that can help drive credibility and trust among visitors. Make sure that your brand has a presence on social media platforms like Facebook, Twitter, Instagram, and YouTube as well as video sharing sites so businesses can find you when they conduct voice searches through those channels, too.

Marketing Budget 289

Marketing Budget Enterprise Management Sales Management Work Management 289

Anything Goes Marketing

DECEMBER 21, 2008

That topic is Twitter and how best to use this tool for your B2B marketing efforts. I thought I would take a stab at providing tips on blending a tried and true tool like email with Twitter. Add a link to your company's Twitter account to all mass email communications. Use Twitter content in your email newsletters.

Twitter 100

Twitter Email Marketing B2B Marketing Autoresponders 100

SocialPilot

FEBRUARY 9, 2024

If you need a helping hand to choose the right digital marketing tools or want to know some secret hacks for a roaring brand presence, it’s best to rely on them. Author of 3 books on white paper writing and growth hacks for businesses Why should you follow him? Even Facebook asks for her help.” Why should you follow her?

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

Content Standard

FEBRUARY 9, 2017

But your Twitter marketing strategy? Compared to more visual social platforms, Twitter doesn’t seem to have the ROI it used to. While some of this Twitter rethink may be justified, it’s also true that brands may be approaching Twitter in a less than optimal way. Why Brands Are Rethinking Twitter.

Twitter 40

Twitter Marketing & Strategy Marketing Strategy Allocation 40

Webbiquity

MARCH 7, 2023

They cut corners, overbill, and try to manipulate results rather than focusing on quality work that will help clients over the long term. This burst onto the scene like nothing before it, reaching one million users in just five days (for comparison, it took Facebook 10 months, and Twitter two years, to reach that milestone).

Consulting 347

Consulting Marketing AI Paid Search Agency Ad Building 347

Outreach

APRIL 22, 2021

Help customers understand your ‘why’ for the business. Offer Lots of Helpful Content. Providing helpful, authentic resources to address these needs positions your company as a solution. Create videos, blogs, and social posts that share proven tips and practical techniques that your customers will find helpful.

Conversion 52

Conversion Webinar Metrics Resource Management Marketing & Strategy 52

ConvertKit

JULY 20, 2021

This writing exercise helps you: Write long-form content, like blog posts and email newsletter sequences , more effectively. If you struggle with getting your thoughts out of your head and onto your paper, try freewriting (also known as brain dumping). Writing prompts help you start. Freewrite/brain dump. Use prompts.

Newsletter 133

Newsletter Paper Storytelling CAN-SPAM 133

Anyword

FEBRUARY 10, 2022

While traditionally, we would think of ad copywriting as living on paper, and on paper only (think: magazines, newspaper ads, billboards, etc). Yes, Twitter is for a lot more than just sharing the latest meme and checking out what’s “Trending.” More conversions, sales, and profit for your business. What does this mean for you?

Copywriting 98

Copywriting Ads Lead Scoring Lead Ranking 98

Launch Marketing

OCTOBER 20, 2021

Anyone can create a white paper, but if the information is not accurate or not well presented, audiences members consuming the content will not be impressed and most likely not deem you a credible source or thought leader. White papers: Similar to a research report, white papers are a complete guide to a complex topic or focus area.

B2B Thought Leadership 83

B2B Thought Leadership Thought Leadership Marketing & Strategy B2B 83

Biznology

OCTOBER 12, 2017

A typical question from the forum probed how to identify these influencers and help them market your products for you. The year before we did this, I edited 280 white papers (average length, 40 pages). After all that grueling work, I really wanted to know how many times those white papers were downloaded in that year.

Paid Search Agency 187

Paid Search Agency Work Management Marketing Management Advertising Agencies 187

Dahle Communication

NOVEMBER 30, 2009

Reading the local Sioux Falls paper this morning (on-line, it's quite rare that I actually read the paper copy) I saw this interesting article and thought it was an important one to talk about. Luckily there are some groups, like the one talked about in the Argus Leader, who are reaching out to help. via www.argusleader.com.

Social Networks 51

Social Networks Twitter Paper Facebook 51