help Paper Related Topics 
Marketing Interactions
SEPTEMBER 14, 2021
We set expectations with one piece of content and then fail to deliver the full story to help them advance their thinking. An early-stage lead downloads a paper that expands on the nature of the problem they’re looking to solve but then sales reaches out with a demo or meeting request – that’s the ultimate leap. No more leaps.
Marketing Interactions
AUGUST 8, 2021
She’s been working to expose and close the gaps between buying and selling for years—and to share a process for helping people through their uncertainties so they can become buyers. This is because our marketing-to-sales models and processes are not built to help buyers buy. This is how Sharon Drew Morgen explains it.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Marketing Interactions
DECEMBER 26, 2016
What can help us fast-track improvement is the concept of content operations. Where the demand generation team may need a white paper to generate leads, the sales team may need parts of it to support crucial conversations at specific stages in the buying process. 37% have a documented content marketing strategy. And it can be.
Marketing Interactions
AUGUST 15, 2021
Heck, if I view five web pages in 3 days and download a paper, I’d be an MQL at a lot of websites and routed to sales. Have they accessed pre-sales content that answers their change management questions and helps them decide to fix the problem? It’s also helpful to know if it’s one person or more than one, indicating account interest.
Marketing Interactions
MAY 23, 2018
Publish opt-in information on your website, as a P.S. in your emails, in social posts, on in-store posters, in direct mail, at the end of your white papers, and other marketing collateral, as is relevant to your campaign. Text “keyword” (JOIN) to “short code” (123456), for example. Reply STOP to end).
Expert insights. Personalized for you.
149 
Let's personalize your content