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Report: Personalized Marketing Helps Organizations Grow Their Customer Base

KoMarketing Associates

McKinsey and Company recently published a report titled, “The New B2B Growth Equation,” and research indicated organizations that personalized marketing and sales initiatives more closely to the individual customer were likely to have gained market share in 2021. This was through tactics, such as direct one-on-one communication.

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The Marketing Book Podcast: “Organic Social Media” by Jenny Li Fowler

The Forward Observer

Organic Social Media: How to Build Flourishing Online Communities by Jenny Li Fowler About the Book Organizations and institutions focused on community building have a built-in group of ambassadors who embrace their message and vision. With this book, social media managers will future-proof the online presence of any organization.

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ANNUITAS Launches Its GTM Advisory Service to Help Go-to-Market Organizations Continuously Improve Execution and Performance

ANNUITAS

I want to share with you a new service from ANNUITAS – one designed to help go-to-market (GTM) organizations continuously improve their performance. What we need is an ‘operating system’ to help our go-to-market organizations better operationalize go-to-market around customer lifecycles.

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How CMOs Can Keep Marketing Organizations Agile in Changing Times

Marketing Insider Group

How can chief marketing officers empower their organizations to remain nimble in changing times? Understanding how your organization fits into society can help you remain relevant and address current challenges and concerns authentically. 11 Ways CMOs Can Help Their Marketing Organizations Stay Agile in Crazy Times.

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5 Essential Pieces of a Prospecting Solution

As organizations chase new revenue targets, B2B sales leaders must examine cutting edge prospecting solutions that proactively help reps identify, connect with, and close qualified buyers faster. Is your team focused on building a reliable tech stack for 2020?

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5 Hacks to Boost Your B2B Company’s Organic Social Media Reach

Marketing Insider Group

If you’re a B2B social media manager, you’ve probably noticed that organic social media reach has been on the decline in recent years. With increases in paid ad content and algorithms constantly in flux, it’s easy to see why it’s becoming increasingly challenging to reach followers with organic campaigns. Study Best Practices.

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How Personalized Brand Experiences Help Drive Customer Loyalty

Webbiquity

Personalization can help. It boosts customer loyalty and ROI by: Customizing fulfilling experiences Making the journey memorable Showcasing your customer-centric values Generating trust among your audience This post details the ins and outs of how personalized experiences help drive customer loyalty and how to create those experiences.

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12 Tips for Selling to the C-Suite

Members of the C-suite are the key decision-makers when it comes to making major investments in their organizations. The following 12 tips can help ensure that you and your team are. That’s why every salesperson’s goal is to make their pitch directly to a senior executive—ideally, sooner rather than later.

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What We Learned From Our Own Data-Driven ABM Strategy

talking points, we thought it would be more helpful to examine an ABM program that ZoomInfo executed. ZoomInfo has created the following eBook to help other B2B organizations gain insights on how to launch their own data-driven ABM strategy. Instead of wading through a series of vague “how-to kick-start your ABM strategy!”

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Best Practices for a Marketing Database Cleanse

As frustrating as contact and account data management is, this is still your database – a massive asset to your organization, even if it is rife with holes and inaccurate information. Entrusting a vendor to help maintain its accuracy and completeness is no ordinary engagement. What’s involved in their maturity process?

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Buyer’s Checklist: How to Evaluate a B2B Contact Data Provider

Leveraging a data provider to help identify and connect with qualified prospects supports company revenue goals by alleviating common headaches associated with prospecting research and empowers sales productivity. Many organizations fail to properly evaluate vendors during the selection process. So what’s the problem?

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How ZoomInfo Enhances Your ABM Strategy

More specifically, updated data can help organizations outline key accounts for their campaigns. For marketing teams to develop a successful account-based marketing strategy, they need to ensure good data is housed within its Customer Relationship Management (CRM) software.

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12 Plays to Kickstart Your Recruitment Process

Good people are the foundation of any organization. In this eBook, we lay out 12 recruiting plays that can automate key steps in your recruitment process, helping you reduce both the cost and the time it takes to hire the best candidates. To stay ahead in this race, every recruiter needs a good playbook. Download now!

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How Sales Enablement is Supporting Social Selling in 2022

Speaker: Brynne Tillman CEO | LinkedIn Whisperer at Social Sales Link

In many organizations, Sales Enablement is owning both LinkedIn and Social Selling. Tactics to Help You and Your Sales Reps to Get More Client Referrals. Curating Content That Converts on LinkedIn. Creating Content that Supports Sales. A How-To Guide for Your Sales Reps to Take Inventory of Their Connections and Start Conversations.

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The Ultimate Sales Coaching Guide

Sales coaching is a training format that allows the leaders in your organization to share their valuable experience with the rest of your sales teams. It’s time to stop forcing your teams to fend for themselves, and start equipping them with tools that will help them sell more products. Why is sales coaching important?