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6 SMB Organization Tools to Help You Work Smarter, Not Harder

BenchmarkONE

Being organized can be an absolute game changer in the business world. Luckily, there are plenty of tools, apps and software solutions that have been specifically created to help people optimize their daily routines. Using a tool like Trello helps everyone stay on track and provides great visibility into the company workflow.

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Better Together: Digital Transformation and Advantageous Excellence

Vision Edge Marketing

This powerful combination offers unprecedented opportunities for organizations to enhance their processes, innovate their products, create customer value, and quickly adapt to dynamic market conditions. The digital transformation has enabled organizations to increasingly focus on achieving AdvEx.

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The Marketing Book Podcast: “The Brand Benefits Playbook” by Allen Weiss

The Forward Observer

While this sounds like common sense, shockingly few organizations actually conduct business this way. In The Brand Benefits Playbook , Weiss and MacInnis help readers understand, and transition to, a benefits-based model. Allen Weiss and Debbie J. About the Author Allen Weiss, Ph.D.,

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What is Lead Scoring for Marketing and What Are the Benefits?

Act-On

Lead scoring helps organizations move prospects along their buying journey in a structured, strategic way — which is especially helpful considering how complex buying journeys have become. In this guide, we’ll dive into how lead scoring works, how to build a framework, and the marketing and sales superpowers it can unlock.

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12 Plays to Kickstart Your Recruitment Process

Good people are the foundation of any organization. With remote work making white-collar jobs more flexible and talent more mobile, a rebound in hiring meant the race for quality candidates had become even more frantic. To stay ahead in this race, every recruiter needs a good playbook. Download now!

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Does the Hub and Spoke Content Model Work Anymore?

Marketing Insider Group

It’s only one of the most effective ways to keep your content organized and ensure a positive content experience. Quick Takeaways The hub and spoke content model, inspired by a bicycle wheel’s design, is an efficient way to organize and link related website content. As a result, this can help your website rank higher in SERPs.

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How To Perform (and Ace) Competitor Content Analysis

Marketing Insider Group

How can you gather intel to help you improve your content marketing strategy? Image Source Key Takeaways: Competitor content analysis helps you understand your competition’s content marketing strategies. An analysis shows you what works for the competition and why, plus opportunities for you to surpass them.

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7 Secrets of Effective Management for Remote Employees and Teams

Processes tested by other companies, alongside extensive research, have revealed several “secrets” that many organizations overlook when developing their virtual team management approaches. Putting these processes into practice can help provide clarity when teams collaborate in real-time.

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Best Practices for a Marketing Database Cleanse

As frustrating as contact and account data management is, this is still your database – a massive asset to your organization, even if it is rife with holes and inaccurate information. Entrusting a vendor to help maintain its accuracy and completeness is no ordinary engagement. What’s involved in their maturity process?

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Togetherness: Achieving Sales and Marketing Alignment

Speaker: Jeff Davis, Founder, jd2 Consulting Group

This means we must intimately understand the customer journey then implement tech that helps us provide an amazing customer experience. Jeff Davis is here to help you think differently about how Sales and Marketing should interact. Explore the key reasons why this relationship continues to be a challenge for most organizations.