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Measure, Test, Measure: A Proven Framework for Better Data-Driven Decisions

Vision Edge Marketing

In the insightful words of Jeff Bezos “What we need to do is always lean into the future; when the world changes around you and when it changes against you—what used to be a tailwind is now a headwind—you have to lean into that and figure out what to do.”

Training 245
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The Marketing Book Podcast: “Organic Social Media” by Jenny Li Fowler

The Forward Observer

Organic Social Media: How to Build Flourishing Online Communities by Jenny Li Fowler About the Book Organizations and institutions focused on community building have a built-in group of ambassadors who embrace their message and vision. With this book, social media managers will future-proof the online presence of any organization.

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Does the Hub and Spoke Content Model Work Anymore?

Marketing Insider Group

It’s only one of the most effective ways to keep your content organized and ensure a positive content experience. Quick Takeaways The hub and spoke content model, inspired by a bicycle wheel’s design, is an efficient way to organize and link related website content. As a result, this can help your website rank higher in SERPs.

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What Are the Essential Rules for SEO Copywriting?

Webbiquity

Because organic search is typically one of the top traffic sources for B2B websites, driving organic visits is often the ultimate goal of marketing and copywriting agencies. This increases credibility and helps your article or post rank higher. Contributed post. Image credit: Mohamed_Hassan on Pixabay. Pick the Correct Keywords.

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Incorporating Google Ad Grants Into Your Marketing Strategy

Marketing Insider Group

Your mission and vision statements, information about your projects, and other foundational facts about your organization live here. When someone wants to engage with your organization, you invite them to your website to learn more and get involved. Optimize your website Think of your nonprofit’s website as a house.

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8 Content Marketing Research Tools You Should Be Using

Marketing Insider Group

BuzzSumo helps you identify and connect with leading influencers in your field. BuzzSumo provides insights into their content strategy , helping you refine yours. It’s designed to help individuals, businesses, and teams manage and streamline their social media activities. Influencer outreach. Networking is crucial.

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The Secret of Using Emotional Headlines

Marketing Insider Group

Headlines with both positive and negative power words urge readers to click on and engage with your post. Emotional headlines help connect with your audience , drive more traffic to your site and increase your conversion rate. In fact, SEO is known to drive 1,000%+ more traffic than organic social media. Empowerment.