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Five GDPR Considerations For Your Email Marketing Campaigns

Webbiquity

it actually applies to almost every organization doing business online. Perhaps you’ve already had to revisit your email lists and verify permission from recipients who’d already signed up to your services. How are you collecting permissions? This makes remaining compliant much easier for your business.

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Unlocking Customer Retention in HubSpot

SmartBug Media

The stakes are high for chief customer officers (CCOs) and the organizations they serve. Here are four customer retention strategies to help boost retention and, subsequently, business growth. These groups can help you tailor your marketing efforts and offers to specific customer segments.

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Uncovering permission-based marketing: 7 tips for a cookieless future revealed

B2BMarketing.net

One phrase you may have heard a lot more recently is permission-based marketing. But what exactly is permission-based marketing? And, perhaps most importantly, how do you use permission-based marketing in your current business model? What is permission-based marketing? This is a type of permission-based marketing.

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Use your Passion for Data to Join the Data-vangelist Movement

Vision Edge Marketing

To help others understand this calling, this blog includes a DV definition and 5 things to consider doing to start becoming a Data-vangelist. . As you gain more data literacy, your analytics mastery increases; enabling your organization to leverage descriptive, diagnostic, predictive, and prescriptive analytics. .

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How to Address Common System Integration Errors That Arise with a HubSpot-Salesforce Integration

SmartBug Media

By understanding each system’s use cases and necessary functionalities from their customers’ perspectives, these organizations have aligned their features to foster an integration that’s greater than the sum of its parts. Onboarding the entirety of a workforce may present a challenge to some organizations.

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Cold Calling Scripts: Your Gateway to an Engaged Prospect

Salesforce Marketing Cloud

Genuinely understanding your prospect’s needs and concerns helps you offer tailored solutions. I’m actually working with the sales orgs over at Stripe, ZoomInfo, and HubSpot right now to help their teams blow their sales targets out as well. We may be able to help your org as well. Ask For Permission].”

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What Are Paid, Owned, and Earned Media, and Which One Drives More ROI?

Marketing Insider Group

Owned media typically has greater ROI, but organizations will find the most success leveraging all three. Paid media will provide your brand with exposure and help you reach audiences you couldn’t reach before. Buyers give you permission to email them, and you dictate the messaging and offers. What Is Paid Media?