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Report: Personalized Marketing Helps Organizations Grow Their Customer Base

KoMarketing Associates

McKinsey and Company recently published a report titled, “The New B2B Growth Equation,” and research indicated organizations that personalized marketing and sales initiatives more closely to the individual customer were likely to have gained market share in 2021. This was through tactics, such as direct one-on-one communication.

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ANNUITAS Launches Its GTM Advisory Service to Help Go-to-Market Organizations Continuously Improve Execution and Performance

ANNUITAS

I want to share with you a new service from ANNUITAS – one designed to help go-to-market (GTM) organizations continuously improve their performance. What we need is an ‘operating system’ to help our go-to-market organizations better operationalize go-to-market around customer lifecycles.

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This Simple Content Strategy Template Will Help You Organize Your Content Program

Contently

We included a content strategy and content calendar template in the course to help you through these exercises, which you can download here. The post This Simple Content Strategy Template Will Help You Organize Your Content Program appeared first on Contently.

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How B2B SEO Agencies Help Foster Organic Growth

Roketto

Want to double, triple, or boost your website traffic? I bet your answer is a resounding yes.

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12 Tips for Selling to the C-Suite

Members of the C-suite are the key decision-makers when it comes to making major investments in their organizations. The following 12 tips can help ensure that you and your team are. That’s why every salesperson’s goal is to make their pitch directly to a senior executive—ideally, sooner rather than later.

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3 Link Building Methods That Helped Pet Keen Grow to 3M Organic Traffic

Ahrefs

A big part of this success comes from backlinks. So in this guide, I will show you the link building methods that we used to achieve this massive growth. HARO is a free service that connects journalists and sources. Just … Read more ›

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SEO For Non-Profits: 7 Tips To Help Your Organization Get Found via @sejournal, @coreydmorris

Search Engine Journal

The post SEO For Non-Profits: 7 Tips To Help Your Organization Get Found appeared first on Search Engine Journal. Non-profits can benefit greatly from SEO when focusing resources on content, relationships, and the goals for specific stakeholders to further their missions. Here's how.

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What We Learned From Our Own Data-Driven ABM Strategy

talking points, we thought it would be more helpful to examine an ABM program that ZoomInfo executed. ZoomInfo has created the following eBook to help other B2B organizations gain insights on how to launch their own data-driven ABM strategy. Instead of wading through a series of vague “how-to kick-start your ABM strategy!”

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Best Practices for a Marketing Database Cleanse

As frustrating as contact and account data management is, this is still your database – a massive asset to your organization, even if it is rife with holes and inaccurate information. Entrusting a vendor to help maintain its accuracy and completeness is no ordinary engagement. What’s involved in their maturity process?

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Buyer’s Checklist: How to Evaluate a B2B Contact Data Provider

Leveraging a data provider to help identify and connect with qualified prospects supports company revenue goals by alleviating common headaches associated with prospecting research and empowers sales productivity. Many organizations fail to properly evaluate vendors during the selection process. So what’s the problem?

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How ZoomInfo Enhances Your ABM Strategy

More specifically, updated data can help organizations outline key accounts for their campaigns. For marketing teams to develop a successful account-based marketing strategy, they need to ensure good data is housed within its Customer Relationship Management (CRM) software.

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12 Plays to Kickstart Your Recruitment Process

Good people are the foundation of any organization. In this eBook, we lay out 12 recruiting plays that can automate key steps in your recruitment process, helping you reduce both the cost and the time it takes to hire the best candidates. To stay ahead in this race, every recruiter needs a good playbook. Download now!

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How Sales Enablement is Supporting Social Selling in 2022

Speaker: Brynne Tillman CEO | LinkedIn Whisperer at Social Sales Link

In many organizations, Sales Enablement is owning both LinkedIn and Social Selling. Tactics to Help You and Your Sales Reps to Get More Client Referrals. Curating Content That Converts on LinkedIn. Creating Content that Supports Sales. A How-To Guide for Your Sales Reps to Take Inventory of Their Connections and Start Conversations.

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The Ultimate Sales Coaching Guide

Sales coaching is a training format that allows the leaders in your organization to share their valuable experience with the rest of your sales teams. It’s time to stop forcing your teams to fend for themselves, and start equipping them with tools that will help them sell more products. Why is sales coaching important?

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Build a Successful and Results-Driven Sales Culture

Speaker: Gary Galvin, CEO, Galvin Technologies

As a leader in your sales organization, it’s incredibly important to have an accurate picture of your team’s revenue, pipeline, and sales activities in order to deliver results. Gary Galvin will help you define metrics to drive success, empower your sales team, and create a culture driven by results and accountability.