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SOCIAL MARKETING FORUM NOVEMBER 27, 2010 Jim Sterne: Social Media KPIs Depend on the Individual Organization and Goals This is what Jim answered: “Social media KPIs are all dependent on the individual organization and its goals. Then, there’s the question of sentiment – something we may never be able to monitor technically – to help us get a handle on and track brand attitude. What can be measured and what can’t? But generally, we are looking at ‘impressions’ or reach. MORE >>	SOCIAL MARKETING FORUM NOVEMBER 29, 2010 Sarah Evans: Social Media Allows Us to Break Boundaries What one piece of advice would you give a start-up (individual and company/organization)? How much time do you feel a company (or outsourced help) should devote towards social media (per day/week)? There are also tools to help you manage online time and syndicate content (like Ping.fm) across multiple platforms. An interview. Social media allows us to break boundaries. MORE >>	RECENT POSTS NOVEMBER 29, 2010 \| SOCIAL MARKETING FORUM Sarah Evans: Social Media Allows Us to Break Boundaries NOVEMBER 27, 2010 \| SOCIAL MARKETING FORUM Jim Sterne: Social Media KPIs Depend on the Individual Organization and Goals NOVEMBER 26, 2010 \| SOCIAL MARKETING FORUM Chris Brogan: All These Numbers Like Friends and Followers are Useless
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SOCIAL MARKETING FORUM NOVEMBER 26, 2010 Chris Brogan: All These Numbers Like Friends and Followers are Useless In his own words he’s ‘an eleven year veteran of using social media and both web and mobile technologies to build digital relationships for businesses, organizations, and individuals.’. But what I’ve done for decades is help people understand complex things in a simple way. To me, the beauty of these tools is that they jump gates to help others. Be helpful. Essentially. MORE >>
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