Paul Gillin

SEPTEMBER 8, 2010

I’ve been looking forward to reading The Hyper-Social Organization since I first heard François Gossieaux and Ed Moran discuss the findings of their “Tribalization of Business&# research at a conference two years ago. The Hyper-Social Organization is a look ahead at how those disruptions may play out. I wasn’t disappointed.

Rules 50

Rules Organization Work Management Peer-to-peer 50

Paul Gillin

MAY 16, 2012

How effective is the organization at responding to that? All this dialog has created a mountain of data and we have to figure out how to apply social analytics and who’s got the toolsets that can help us. However, it also creates the opportunity to detect problems within the organization. It’s a cultural expertise.

Business 50

Business Social Media Opinions CMO 50

Paul Gillin

MAY 14, 2013

How can you not stop to help out a friend who’s marooned in an overseas village somewhere after his wallet and passport were stolen? This free download is worth sharing with the people you work with, and any IT organization should make it required reading for users. Also, I received no compensation for this post.

Tips 50

Tips Social Networks Social Media Software 50

Paul Gillin

FEBRUARY 14, 2012

That story popped into my mind last week as I was participating in a webcast with The Conference Board about internal social networks, their promise and the significant impediments that many organizations face to adopting them. Knowledge sharing initiatives don’t work if the organization doesn’t change.

Enterprise Management 50

Enterprise Management Social Networks Webcast Paid Search Agency 50

Paul Gillin

DECEMBER 18, 2012

One thing I discovered in writing the book is that mainstream media attention is essential to helping a cause go viral. Support organizations were outsourced en masse in the 1990s, customer service agents were hidden beneath layers of confusing call routing menus and complaints routinely disappeared into black holes.

Paid Search Agency 50

Paid Search Agency Word of Mouth Amazon Viral Marketing 50

Paul Gillin

MARCH 1, 2011

But if you’re a nonprofit organization in the U.S., Here’s how it works: Submit an original poem that reflects the work and/or mission of your nonprofit organization. In even the most prosperous times. One new course of action. That might get some traction. Is pitching nonprofits in rhymes. OK, so I didn’t miss my calling as a poet.

Blogger 50

Blogger Twitter Course Promotion 50

Paul Gillin

AUGUST 1, 2013

Organize each element under one of the categories you used when marking up the document (for example, Key Point, Take Away, Summary Trend and New Insight). It also provides context for why the facts are important and filles in background information that helps the reader understand how this new information moves their understanding forward.

Business 50

Business Content Paid Search Agency Analytics 50

Paul Gillin

JUNE 18, 2013

Your principal goal should be to help people solve problems and make smarter decisions. Be helpful and sales will come. Anyone in the organization who can benefit from that kind of engagement should be trained in the tools and protocols of social media. Don’t lead with a sales pitch.

Social Media 50

Social Media Social Marketing Media Social Networks 50

Paul Gillin

JANUARY 24, 2013

New Book Explores Recent Epidemic Of Online Customer Assaults on Businesses. ‘Attack of the Customers’ Helps Marketers and Business Owners Manage and Prevent Reputation Threats Carried on Blogs and Social Networks. Links and tweets are appreciated, but Amazon reviews will get you undying devotion. Learn more at AttackOfTheCustomers.com.

Press 50

Press Peer-to-peer Amazon BtoB 50

Paul Gillin

MARCH 17, 2013

He said governments and philanthropic organizations have to take steps to correct this ”flaw in the pure capitalistic approach” Reader comments on Wired are a bit more thoughtful than the ones on the U.K.’s

Wikipedia 50

Wikipedia Lead Ranking Organic Leads Positioning 50

Paul Gillin

OCTOBER 9, 2014

What’s sometimes forgotten is the Microsoft also discounted Office heavily in the early days, a strategy that helped tip the balance.). Others, like Oracle and EMC, build software layers around their platforms that effectively embed them into customers’ organizations. Microsoft had that and Lotus was slow to respond.

Facebook 50

Facebook Social Networks Cross-Selling Network Marketing 50

Paul Gillin

JANUARY 17, 2012

The research & development organization has used IBM Connections to take a long-standing technical conference online. Not only does this helps us understand what problems need solving in the field, but it helps the headquarters team feel more connected with customers,” Berg said.

Wiki 50

Wiki Peer-to-peer Work Management Marketing Management 50

Paul Gillin

NOVEMBER 8, 2010

We are all our own artists and layout editors these days, and with my crummy graphic design skills, I need all the help I can get. I keep my photo library in Picasa , which has terrific features for organizing and tagging images. I also have all my most important feeds organized into Google Reader. Photo/video.

Skype 50

Skype Product RSS Copyright 50

Paul Gillin

JUNE 29, 2011

Other new stuff that they’re doing (and this comes directly from the press release): The industry’s first online design hub – the element14 knode – designed to help engineers accelerate design and development and bring products to market faster than ever before.

Social Marketing 50

Social Marketing B2B Marketing B2B B to B 50

Paul Gillin

JANUARY 6, 2011

Many return to achieve their potential after time and other technology advancements help them along (PCs, the Internet) and a precious few continue rocketing up the adoption curve without any slowdown whatsoever (smart phones). They also must be backed by an organizational commitment to creating delightful customer experiences.

Social Marketing 50

Social Marketing Marketing Analytics Tools Peer-to-peer Paid Search Agency 50

Paul Gillin

JULY 8, 2010

Perhaps it will help you in formulating your own policy. Chris Boudreaux has assembled an amazing database of 167 social media policies from businesses, government agencies and nonprofit organizations that you may also find useful. It’s particularly useful in its approach to copyright and permissions.

Social Media 50

Social Media Media Copyright B to B 50

Paul Gillin

MAY 27, 2010

It has learned, for example, that personal prestige is a huge motivator for community participation and that members will give generously of their time with no promise of reward other than helping a peer. Most of the successful community organizers we spoke to use a recognition system that ties status ability to contributions.

Communities 50

Communities B2B Work Management Marketing Management 50

Paul Gillin

JANUARY 16, 2012

We need deep analytics around everything in the organization. Content can be organized by various views, including a paper.li -like custom news page and topical filtering. Previously, employees had to find others within the organization by downloading and searching Excel spreadsheets. ” The Demos Begin.

Enterprise Management 50

Enterprise Management Work Management Social Networks Ideal Customer Profiles 50

Paul Gillin

JANUARY 17, 2012

Put a dedicated organization in place to oversee deployment. Deal with resistance by “getting into weeds with business teams and helping them discover how social will help them address business challenges.”. Winning organizations today stand for new ideas,” he said. The middle of the road has become the road to nowhere.”.

Enterprise Management 50

Enterprise Management Transparency Social Networks Barriers 50

Paul Gillin

SEPTEMBER 17, 2014

This is true only if the editors are incompetent or their organization is screwed up. One of my most rewarding moments was seeing a writer whose crude skills I had helped shape years ago receive a Nieman Fellowship. There are a lot of misconceptions about line editors. I’ll address a few big ones: Editors work mostly with copy.

Broadcasting 50

Broadcasting Network Marketing Press Efficiency 50

Paul Gillin

AUGUST 9, 2012

The hash tag (#), which was created by the Twitter community to help bring order to the service’s inherent chaos, has become one of the Internet’s most powerful organizing and amplification tools. It’s helped Twitter become a core utility for arranging everything from book signings to mass protests.

Twitter 50

Twitter Work Management Paid Search Agency Tagging 50

Paul Gillin

APRIL 13, 2011

As a frequent speaker at events of all sizes, I’ve had a chance to observe some of the best practices conference organizers used to promote their events through social media. They help you publicize to a local community. Your speakers and fellow organizers are your best sources of social media promotion. AcmeForum ).

Social Media 50

Social Media Promotion Media Landing Pages 50

Paul Gillin

FEBRUARY 2, 2012

McDade Is an entrepreneur whose company, PointClear , helps businesses improve their prospecting and lead nurturing. This behavior contributes to the chasm that exists between marketers and sales people in many organizations, particularly B2B companies. Sales people don’t effectively follow up on longer-term opportunities.

Cost per Lead 50

Cost per Lead Sales Qualified Leads PointClear CPL 50

Paul Gillin

JUNE 9, 2011

So if you’re going to create your own blogs, white papers, e-books and such, you should probably use professional communicators to help you do it. If you’re negotiating for basic, off-the-shelf freelance help, start with a 30 cents/word offer and work from there. Hiring freelance help blind is a risky affair. Media Dividend.

BtoB 50

BtoB Burn Rate Blogger Sample 50