Lattice

OCTOBER 5, 2017

The upcoming SiriusDecisions Technology Exchange conference will help attendees learn to build a best-in-class tech stack for marketing and sales organizations.

Class 140

Class Conference Organization Ad Building 140

Lattice

OCTOBER 23, 2015

Despite the excitement, the reality is that the “buzz” doesn’t help marketers in what is most important – hitting their numbers and increasing pipeline and revenue. How is it helping them? The fact is the best marketers in the world are building predictive marketing organizations. The current stage of their organization.

Demand Generation 100

Demand Generation Buzz Marketing & Strategy Intent Data 100

Lattice

NOVEMBER 10, 2015

In terms of skills sought, analytics/predictive analytics are in high demand at more than two-thirds of organizations. This calls for not only technical and data analysis skills, but also business communications to help all parts of the enterprise participate in and benefit from a predictive marketing strategy. It requires ideas.

Enterprise Management 100

Enterprise Management Work Management Marketing Management Advertising Agencies 100

Lattice

MAY 31, 2016

At this year’s SiriusDecisions Summit , the theme focused on helping companies find the right combination of art and science to see intelligent growth within their business. But while its fine for people to skew more in one direction, it’s a mistake for companies to lean too far either way, as they can negatively impact their pipeline growth.

Storytelling 100

Storytelling Case Studies Buyer's Journey Analytics 100

Lattice

DECEMBER 15, 2015

By supplying insights into customer and prospect buying patterns and signals it enables companies to organize go-to-market priorities, align marketing campaigns to the needs of most attractive prospects, and align sales reps to high-likelihood high-value customers and prospects.

Enterprise Management 100

Enterprise Management ROI Work Management Marketing Management 100

Lattice

MARCH 29, 2016

For a B2B software company like Lattice, success means our customers are improving the efficiencies of their sales and marketing organizations, and increasing revenue. Using the richness of Lattice’s data cloud, she and her team have build better models that help increase average response rates and average order value.

Paid Search Agency 100

Paid Search Agency Companies Response Rate Analytics 100

Lattice

JUNE 14, 2016

Because organizing your team around a key set of target accounts helps aligns sales and marketing against the same metrics, increasing value for the company through improved team efficiency and increased revenues. We’ve been talking a lot lately about the importance of scaling your ABM programs to your top 500 or 5000 accounts.

Account Based Marketing 100

Account Based Marketing ABM Marketing Automation Analytics 100