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Adopting an Agile Approach? Don't Forget a Few Key Things

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These changes are helping build more scalable, flexible and resilient marketing organizations.”. “CMOs are evolving their teams through increased centralization, more functional alignment and continued exploration of agile marketing practices,” Gartner says.

Planning 232
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Marketing Planning with Financial System Integration

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Marketing relies on finance for incremental budget approval and continuously works to report results that prove their value to the organization. Finance in turn looks to marketing to help break down and reconcile costs, as each group has their own set of budget processes.

Planning 100
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Why Spreadsheets Still Aren't Great for Marketing Management

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When it comes to a remote environment and shifting budgets in particular, spreadsheets aren’t the most useful tool for organization; it’s easy for data to get lost in the shuffle. Make the change If you’re ready to bring all of your marketing, finance and performance data into one place, we’re ready to help! Contact us at info@hive9.com