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Everything Technology Marketing

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Developing Your Marketing Analytics Strategy - A 3 Step Approach

Everything Technology Marketing

First, an insider from your firm will help ensure that your approach aligns with the needs and direction of the organization. While these will differ from organization to organization, some common approaches include: ? This individual is responsible for keeping the process rooted in the path and realities of the firm.

Analytics 100
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Leveraging Actionable Customer Data for Revenue Growth

Everything Technology Marketing

Focusing on the profitable sources of revenue takes ensuring your organization, especially your marketing team, has the data mining tools, customer research, marketing automation software, and the ability to perform customer analytics. This capability requires that your marketing organization be able to perform customer analytics.

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Fixing the Crisis in Marketing

Everything Technology Marketing

This approach helps marketing not only remain relevant in today’s organizations but provide visibility into the value it provides to the company, aligning with the needs of the sales organization, and reducing the cost of marketing while increasing performance ( [link] ). How are you managing marketing in your organization?

Planning 100
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Put an End to Flying Blind: A Ten-Step Process for Creating a Go-to-Market Tactical Plan

Everything Technology Marketing

by Laura Patterson Many organizations can achieve substantial growth by entering a new market with a well thought out and flawlessly executed plan. It’s surprising -actually alarming -at how many organizations attempt this strategic endeavor without a Go-to-Market (GTM) plan and end up flying blind into new territory.

Planning 100
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Looking for Social Media Policy Examples?

Everything Technology Marketing

Clear policies help you better navigate this new communication channel and provide guidance to your audience as to what is ok to post and what isn't. Here is a great collection of social media policies from 123 Social Media's web site to help you create a policy that works for your organization: [link]

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5 Ways to Better Marketing Performance with Marketing Operations

Everything Technology Marketing

Today, in many organizations the executive suite is demanding proof of ROI and CEOs are asking the marketing function questions like: What is your economic value add to the company? Contrast this with your sales organization - typically the most measured and performance oriented part of the company.

Planning 100
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The Brave New World of B2B Marketing - Are You Ready?

Everything Technology Marketing

While this situation can create a crisis in many marketing and sales organizations, it also offers a great opportunity. This intersection of content marketing, social media, and automation is where innovative marketing teams can help their companies gain traction and develop ongoing relationships and customer engagements.