Cintell

NOVEMBER 11, 2015

The light at the end of the tunnel is critical voice-of-customer insights that help organizations to remove bias, identify the problems faced by their buying audiences, and make more relevant decisions in marketing, sales, and throughout the business.

Peer-to-peer 100

Peer-to-peer Buyer Personas Class Trigger Marketing 100

Cintell

JANUARY 27, 2016

In a recent B2B marketing benchmark study we conducted, the majority of high-performing organizations used personas to guide messaging and tone of voice. of those surveyed felt that at least 75% of their organization could confidently name their personas and key attributes. Surprisingly, only 8.2% For Communications Professionals.

Demand Generation Agencies 100

Demand Generation Agencies Lead Ranking Paid Search Agency Ideal Customer Profiles 100

Cintell

FEBRUARY 3, 2016

To compete, and survive, in this highly challenging landscape, the new imperative for CEOs and CMOs alike is to champion customer-centric business ideals throughout their organizations. An interview guide to help store and manage persona research. In 2016, we look forward to helping you build & sustain a customer-centric business.

Eloqua 100

Eloqua Buyer Personas Marketing Automation Services Marketo 100

Cintell

DECEMBER 20, 2019

Together, they will help you form cohesive and engaging videos to guide your buyers along the path to your solution. While not an exhaustive step-by-step process, these tips will help elevate your videos. It’s about using insights uncovered to produce engaging videos. Personas and States of Being. Identify a Big Hairy Problem.

Buyer Personas 177

Buyer Personas Video Marketing Work Management Marketing Management 177

Cintell

MARCH 10, 2016

You know deep down that personas lead to more EMPATHY in your organization, and are a vehicle for customer-centricity as your team members internalize the challenges and problems faced by your customers. Using personas to help sales: Using personas drove a 3X increase in closed sales deals (MarketingSherpa).

Lead Ranking 100

Lead Ranking Lead Scoring Top of Funnel Sales Qualified Leads 100

Cintell

FEBRUARY 10, 2016

” “The #1 challenge for organizations is developing content that speaks to the buying audience. Christina also shared some fantastic impact statements at various organizations who have measured the impact of personas in terms of marketing and sales metrics. Justifying the Investment in Personas. What Can We Do?

Buyer Personas 100

Buyer Personas Advertising Agencies Paid Search Agency Webinar Metrics 100

Cintell

MARCH 3, 2016

David and his team at GET LIFT helps many organizations craft detailed, highly actionable personas with expansive acumen in research and insight development. I was thrilled to team up with them both, as each of us brought a distinctly unique perspective to the evolving world of B2B personas.

Demand Generation Agencies 100

Demand Generation Agencies Webinar Metrics Demand Sales Qualified Leads 100

Cintell

NOVEMBER 25, 2015

Having a strategy around what technology is purchased at your organization is important, sure. Instead, Jay Famico and Jason Hekl in their opening keynote recommend focusing on impact to help realize what technology is driving real change vs. creating more activity. They help you build an emotional connection with your audience.”.

Marketing Management 100

Marketing Management Buyer Personas Blast Campaigns Buzz 100

Cintell

NOVEMBER 9, 2015

At ANNUITAS Erika manages all aspects of marketing including demand generation, content marketing, social media and public relations helping to build pipeline and drive results for the ANNUITAS team. To help sales understand our buyers, marketing needs to let them share their insights and then ask additional questions to dig deeper.

Ideal Customer Profiles 100

Ideal Customer Profiles Buyer Personas Peer-to-peer Public Relations 100

Cintell

FEBRUARY 25, 2015

In reality, organizations are struggling to realize value from buyer personas as they relate to a complex sales and marketing process. Serve as a tool that can be referenced easily to help guide the development of relevant marketing programs. 85% of companies aren’t using buyer personas correctly, according to the same survey.

Buyer Personas 100

Buyer Personas Ideal Customer Profiles Demographics Marketing Automation Services 100

Cintell

JULY 15, 2020

And yet despite this, so many organizations rely on outdated or faulty data when crafting their CX strategies—everything from the wrong contact information to inaccuracies around an individual’s conversion potential. Business intelligence is at the helm of modern strategy, and customer communication is no exception to the rule.

Optimization 100

Optimization Paid Search Agency Ad Frequency Buyer Personas 100

Cintell

MARCH 20, 2015

Helping companies to understand their buyers has become an industry in and of itself – one that is growing in both size and importance. As buyers change, organizations are working to stay on top of shifting trends and customer preferences. Consider the role third-party help can play.

Research 100

Research Work Management Buyer Personas Advertising Agencies 100

Cintell

FEBRUARY 15, 2016

In this role, Donna helps clients with demand generation strategies, demand generation process and practice redesign, customer buying cycle and persona analysis, sales and marketing alignment, and lead management processes. .” Donna Danis, Senior Director, Strategy Consulting, Demand Spring. Buyer personas at my company are a passion.

Buyer Personas 100

Buyer Personas Buyer's Journey Lead Ranking Marketing Qualified Leads 100

Cintell

FEBRUARY 24, 2016

are an opportunity to improve decision making across your organization. To help sales understand our buyers, we create materials, tools, and hold trainings. The role of buyer personas to me: . Market dynamics, buyers and technology have advanced and the B2B buying process is more complex than ever.

Planning 100

Planning Paid Search Agency Cross-Selling Buyer Personas 100

Cintell

DECEMBER 4, 2015

See the full infographic here – certainly you should choose to name your personas in a format that resonates with your organization, but I hope this resource is helpful as you humanize your own buyer personas. Be Customer-Centric. Create Digital Buyer Personas and Share Companywide. SIGN UP NOW.

Buyer Personas 100

Buyer Personas Lead Ranking Trigger Marketing Lead Scoring 100