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How to Build a Digital Product Brand That Lasts

Webbiquity

A digital product brand is a recognizable symbol that distinguishes an organization from its competitors. A company can use its brand to differentiate itself from the competition to build customer loyalty, generate greater demand for its products or services, and attract new audiences. Guest post by Tara Dwyer. Improve Your SEO.

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How Personalized Brand Experiences Help Drive Customer Loyalty

Webbiquity

Beyond top-notch products, they expect quick customer service and tailored shopping experiences. A new consumer may try out your product at first on an impulse buy. Personalization can help. While product quality remains the primary driver, many other factors influence customer loyalty. Guest post by Mehdi Hussen.

Loyalty 257
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12 Effective Product Launch Email Ideas for Better Performance

Webbiquity

Businesses, particularly smaller companies, frequently focus their resources and efforts on developing and producing new products. This causes 80% of product launches to fail. That’s why every firm must have well-designed product release emails. 12 effective product launch email templates for enhanced performance.

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Apple’s Social Media Opt-Outs

Bluetext

Earlier this year, Apple rolled out a feature that allows end users to limit the personalization of ads delivered across their devices (iPhone, iPad, Mac, iPod). How Personalized Ads Work: In Apple’s words , “Apple delivers advertising helps people discover apps, products, and services while respecting user privacy.

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6 tips to increase product feature adoption

Tomorrow People

Discover how cognitive biases can influence how users adopt or reject new product features. Your product has improved. Feature adoption requires users to change the way they make sense of your product. This article shares some recommendations to consider when launching a new product feature, according to psychology.

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Email Marketing: How to maintain low opt-out rates

markempa

Tweet I had the pleasure of attending MarketingSherpa’s Email Summit 2013 a couple of weeks ago, and while I was there, Jim Ducharme, Community Director, GetResponse, an email marketing vendor, asked me how to maintain low email-marketing opt-out rates. Watch the video below to find out more. My answer, in a word, was relevance.

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How Product Positioning Will Help You Build Your Messaging Framework

Pam Didner

Every week I get a handful of questions from my B2B Marketing followers, and lately, I’ve noticed a recurring theme – people want to better understand product positioning and segmentation. A specific instance came recently from Cliff, a client who asked me to help him develop an effective messaging framework. First things first.