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Turning B2B Influencers into Key Opinion Leaders

Atomic Reach

Key Opinion Leaders, better know as KOLs, often provide brands the competitive edge needed to win. Here we'll share our step-by-step process for using artificial intelligence to mine data sources such as Reddit, Meta, and Twitter for influencer/KOL marketing. Opinions vary on what makes key opinion leaders distinct from influencers.

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15 Expert Opinions About Business Data

Zoominfo

Keep reading for our top fifteen expert opinions regarding the importance of business data. “If It’s an ongoing process that changes all the time; what resonates with your prospects today might change tomorrow. Data can help tweak and adjust campaigns, constantly improving the strategy.”. SiriusDecisions. It’s a necessity.

Opinions 147
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The ROI of personalized experiences: Process measurements

Martech

After examining how audiences and content are measured in terms of personalized experiences, let’s discuss how brands should approach the process that drives personalization. Process measurements require looking at the methods used to personalize, how efficiently they are performed and how they are improved over time.

ROI 135
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Writing About Ideas: Sharing Opinions Nurtures Brand-Consumer Relationships

ClearVoice

These articles are celebrated for their sound reasoning, moral purpose and ability to influence public opinion. We’ve made contrarian opinions part of our brand, and it’s helped us stand out when every other blog is saying the same thing,” Gabbert says in a WordStream blog post. Marketers, take heed.

Opinions 114
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5 Tips to Help You Communicate to Captivate

Marketing Insider Group

When it comes to effective communication, spend more time listening, reading, asking questions, and processing what you learn before spouting off an unfiltered, ill-thought-out response. Provide a critical insight, experience, or opinion but then pause and allow interest to brew in the receiver. Create Curiosity.

Tips 339
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A marketer’s guide to natural language processing (NLP)

Sprout Social

Natural language processing (NLP) is an artificial intelligence (AI) technique that helps a computer understand and interpret naturally evolved languages (no, Klingon doesn’t count) as opposed to artificial computer languages like Java or Python. What is natural language processing? NLP is what powers these tools.

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The One Thing That Helps Define Success with Content Marketing

Marketing Insider Group

Here’s the process: S: Specific: Get granular here on what to accomplish, who is responsible, and the steps necessary to achieve it. We’ve touched on this with examples, but here’s an expanded look at the process. There are a variety of functions that technology can help you with, including: Streamlining workflows.