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Opinionated Content Marketing: Why You Should It?

Marketing Insider Group

In today’s “cancel culture,” many businesses and other organizations are thinking it might be best to avoid opinionated content marketing. And to help them navigate a real problem. Share your opinions as long as they are informed, based on experience, and seek to help your customers. So go for it!

Opinions 301
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Opinion: Ensuring every woman is seen

Televerde

And yet, I can’t help but feel that I’m not one of the women they’re talking about. The post Opinion: Ensuring every woman is seen appeared first on Televerde. It’s because I’ve never felt seen during it. Yet, despite their strength, they remain sidelined in discussions on gender equity.

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Turning B2B Influencers into Key Opinion Leaders

Atomic Reach

Key Opinion Leaders, better know as KOLs, often provide brands the competitive edge needed to win. Opinions vary on what makes key opinion leaders distinct from influencers. Forbes Council Member Rafael Schwarz draws a helpful distinction between experts, influencers, and key opinion leaders.

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15 Expert Opinions About Business Data

Zoominfo

Keep reading for our top fifteen expert opinions regarding the importance of business data. “If It’s not just that the use of data can help – it’s that not using data can actually be detrimental to your marketing efforts. Data can help tweak and adjust campaigns, constantly improving the strategy.”. It’s a necessity.

Opinions 147
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How ZoomInfo Helps Overcome the Top Pain Points of Inside Sales

With more access to user reviews, analyst opinion, and industry research, decision-makers are more informed than ever while navigating what is now known as the “buyer’s journey.”. Recent digital transformation has shifted the B2B landscape by ushering in the era of buyer empowerment.

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Writing About Ideas: Sharing Opinions Nurtures Brand-Consumer Relationships

ClearVoice

These articles are celebrated for their sound reasoning, moral purpose and ability to influence public opinion. We’ve made contrarian opinions part of our brand, and it’s helped us stand out when every other blog is saying the same thing,” Gabbert says in a WordStream blog post. Marketers, take heed.

Opinions 114
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5 Tips to Help You Communicate to Captivate

Marketing Insider Group

Provide a critical insight, experience, or opinion but then pause and allow interest to brew in the receiver. The post 5 Tips to Help You Communicate to Captivate appeared first on Marketing Insider Group. Add a pause and notice with more details flow. Create Curiosity. Reserve your seat today. Guest post by Danielle Moga.

Tips 341