Chris Koch

JUNE 5, 2009

In the court of public opinion, customers make a decision about whether the company as a whole is to blame for the crisis or whether the crisis was the work of a few rogue individuals acting outside the norms of behavior. They expected Ford to respond immediately to their requests for help. Association of blame. Scope of response.

Paid Search Agency 100

Paid Search Agency Companies Work Management Ethics 100

Chris Koch

APRIL 10, 2009

For example, many companies carry out primary and secondary research and publish it; they may also use that research as the basis for an opinion piece that speculates, based on the research and the experience of subject matter experts, on trends in a market vertical. Is it only focused in knowledge intensive industries?

Thought Leadership 100

Thought Leadership B2B Thought Leadership Peer-to-peer Work Management 100

Chris Koch

AUGUST 3, 2010

Writing style guides can also help, but who has time to plow through them? Gaining a reputation as the first with the latest news in your chosen subject area increases your relevance among others in your network and helps attract new followers. But developing a social media voice is a more complicated proposition.

Social Media 100

Social Media Media B2B Thought Leadership Peer-to-peer 100

Chris Koch

AUGUST 3, 2010

Writing style guides can also help, but who has time to plow through them? For example, Twitter updates that come with a link to something deeper to read (such as news, opinion, tips, research, and thought leadership) are more likely to be passed on, or retweeted, to others. But these policies are more like guardrails than signposts.

Social Media 100

Social Media Media B2B Thought Leadership Peer-to-peer 100

Chris Koch

SEPTEMBER 25, 2009

I helped host an ITSMA round table this week and a near universal complaint from our B2B technology clients was how difficult it is to launch new services in a fast, efficient way. We need to make sure that we gather the opinions of all the different constituencies that will be affected by the decision.

Research 100

Research Service Product Paid Search Agency 100

Chris Koch

SEPTEMBER 25, 2009

I helped host an ITSMA round table this week and a near universal complaint from our B2B technology clients was how difficult it is to launch new services in a fast, efficient way. We need to make sure that we gather the opinions of all the different constituencies that will be affected by the decision.

Research 100

Research Service Product Paid Search Agency 100

Chris Koch

SEPTEMBER 18, 2009

The recent growth of permission-based groups on these sites helps a little bit, but so much of what gets posted on group pages is noise—blatant advertising, desperate job seeking—that it can be difficult for marketers to cut through all that crap and establish trusting relationships based solely on being in the same group as someone else.

Social Media 100

Social Media Viral Marketing Tools Media 100

Chris Koch

SEPTEMBER 18, 2009

The recent growth of permission-based groups on these sites helps a little bit, but so much of what gets posted on group pages is noise—blatant advertising, desperate job seeking—that it can be difficult for marketers to cut through all that crap and establish trusting relationships based solely on being in the same group as someone else.

Social Media 100

Social Media Viral Marketing Tools Media 100

Chris Koch

JUNE 26, 2009

There are all sorts of opinions about whether LinkedIn or Facebook is better for business contacts. I hope this post is helpful. I hope you will comment and add in your suggestions to help B2B marketers build their personal presences online. Facebook is quickly crossing over to business from its beginnings as a personal network.

Social Media 100

Social Media Social Marketing B2B Marketing Personalization 100