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iOS 15 is out, but marketers can shake off the loss of email open rates

Martech

.” As of Monday, the thing many email marketers have dreaded – iOS 15 – has launched, which will nullify tracking on emails opened by Apple Mail users and makes the open rate even less reliable. First, a moment of silence for the open rate. Why we needed to kick the open-rate habit.

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Five Strategies You Can Use Right Now for Better Email Marketing Personalization

Webbiquity

Email personalization is a strategy brands use to generate customized emails for each recipient on their email list to increase open rates. These lists help the brands group recipients by important attributes (age, location, work role, preferences, etc.). Customizing subject lines using user data can increase open rates.

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“A Lightbulb Moment”: Inside the Content Program That Helped Marriott Weather the Pandemic

Contently

The video was viewed millions of times, and it may have just been the first time a Fortune 500 CEO received so many overwhelmingly positive Twitter responses and YouTube comments. The newsletter averaged a healthy open rate of 15 percent. This one got a 28 percent open rate. M Live Studio.

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Marketing Trends for 2023: Three Big Ones to Know

Webbiquity

But in any case, SEO should definitely be part of your marketing strategy, and if you need outside help, it’s valuable to know what questions to ask. If you’re planning to invest more in video marketing this year, it’s helpful to understand the different types of marketing videos and how they can fit into your strategy.

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100+ Surprising Video Marketing Statistics You Should Know in 2024

SocialPilot

These stats will help you know how video marketing influences customers. More than one billion hours of videos are viewed on YouTube daily. Among all the social media channels, YouTube is preferred by 88% of marketers for uploading videos. Social Media Video Statistics for YouTube 35. Here we go!

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The Impact of Email Marketing on the Health and Nutrition Industry

SmartBug Media

At SmartBug Media, our team of email marketers and Klaviyo experts have helped businesses in the health and nutrition industry increase their revenue in as few as 30 days. percent open rate. percent click-through rate. percent click-to-open rate. percent unsubscribe rate. percent open rate.

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The Essential List of Content Marketing Statistics and Data

ClearVoice

Use this list of research and data to help you make wise and informed content marketing decisions. Across all industries, the average email open rate is 17.8 91 percent of marketers rate email as an “important” strategic channel. Tuesdays see the highest open rates — and the highest unsubscribe rates.