What Tools and Management Systems Work Best for B2B Lead Generation
MAY 21, 2010
Sales Management Systems Salesforce.com is a sales management system many companies rely on. Finding management systems that have database access along with other features could help streamline your lead generation efforts, and save you money at the same time. Tracking things such as click-through-rates and whether or not they opened their first email can be quite important.
9 Email Marketing Best Practices to Generate More Leads
SEPTEMBER 1, 2011
I’m here at the Dreamforce event in San Francisco to learn about some of the new tools and techniques Salesforce.com and other vendors are promoting to businesses like yours. Use Incentives to Increase Open Rates: When you include an incentive in your subject line, you can increase open rates by as much as 50%. If not, keep working.
Mega-List of Features in Marketing Automation (That You Won’t Find in CRM)
Modern B2B Marketing
NOVEMBER 15, 2012
salesforce.com, Microsoft Dynamics CRM), so why do I need marketing automation ”? Similarly, Microsoft Dynamics CRM’s website claims “familiar and intelligent marketing capabilities” that help you “market more effectively, improve productivity, and gain actionable insight into your marketing efforts”. Thanks to Jep Castelein and his LeadSloth blog for helping with this list.
Segmentation, Social Media Drive Lead Nurturing Success for iDirect
SEPTEMBER 6, 2011
In order to improve the pace and rate at which raw inquiries converted to opportunities and deals, iDirect made the decision to improve both the systems used to manage leads and the processes behind them. First, the company invested in Marketo , a leading marketing automation platform that integrated well with the company’s CRM system, Salesforce.com.
Dreamforce 2009: The Secrets to Email Marketing Success: A Marketing Panel
Modern B2B Marketing
NOVEMBER 27, 2009
The panel of experts included: Brian Vass, Sant Corporation; Robin Daniels, salesforce.com; Rasmus Mencke, salesforce.com; Wouter Hoeberechts, WorldMedAssist LLC; Paul Uppal, ActiveConversion. Sending one generic email to everyone doesn’t work. Other helpful email nurturing tips from Brian Vass of Sant Corporation included: . You want to make it personal to them.
Demandbase: A New Twist In The Lead Management Automation Market
JULY 31, 2009
In fact, 88% said Web sites were important in helping them decide what to buy. Yesterday, Demandbase announced a new software suite to help marketers harvest passive traffic visiting Web sites. I worry that this tool only ends up helping sales pick out cold calls to make, and is not used by marketers enough to segment, collect, and improve their prospecting databases. The lead management automation market, about which I blogged previously , continues to attract new players at a rapid rate. Stuff to help sales management get the new guys/gals up to speed.