Litmus

APRIL 19, 2022

That’s why we created the “Email Analytics in 2022: A Survival Guide.” This handy resource will help you understand: Why email analytics like the open rate don’t mean what they once did. For years, core metrics like email open rates were a staple in email marketing programs. Why have email metrics changed?

Open Rate 85

Open Rate Email Marketing Planning Webinar Metrics 85

Martech

SEPTEMBER 29, 2021

With Apple’s iOS 15 now an available update for all iPhones, marketers should be on the lookout for changes in their email open rate data. What’s ironic, though, is that the feature could cause open rates to inflate, not drop. ” What if I still care about open rate data?

Open Rate 111

Open Rate Marketing Automation Services Peer-to-peer Privacy Protection 111

Martech

SEPTEMBER 21, 2021

.” As of Monday, the thing many email marketers have dreaded – iOS 15 – has launched, which will nullify tracking on emails opened by Apple Mail users and makes the open rate even less reliable. First, a moment of silence for the open rate. Why we needed to kick the open-rate habit.

Open Rate 131

Open Rate Email Marketing Planning Click Rate 131

Optinmonster

NOVEMBER 20, 2019

Without proof, it can be hard to determine which will have the highest open rate. That’s why we’ve made a list of the email subject lines that get the highest open rates along with statistics to prove it. Why Email Subject Lines Are Important for Open Rates. Subject Lines With Emojis.

Open Rate 71

Open Rate Statistics CAN-SPAM Click Rate 71

ConvertKit

AUGUST 3, 2021

Open rates have been considered a vanity metric for a long time. There are several factors that make open tracking inaccurate. And with the latest Apple announcement , open rates will soon become even less reliable when it comes to measuring the success of your email efforts.

Open Rate 114

Open Rate Deliverability Click Rate Conversion Rate 114

Optinmonster

APRIL 17, 2023

In this article, we’ll go over some email subject line best practices to help you write clickworthy subject lines. That’s why writing better subject lines is a great way to improve email open rates Some email clients also include preview text next to the subject line.

Open Rate 84

Open Rate Practices Best Practices Urgency Marketing 84

SendX

JANUARY 28, 2019

Over the course of last few years, I have been helping our customers with their email marketing. Some have seen as high as 2x more opens after moving to SendX and applying the techniques I am about to layout in this post. 2X more opens with a list size of 100k+ means a clear positive effect on your top line.

Open Rate 158

Open Rate Work Management Marketing Management Deliverability 158

Conversica

SEPTEMBER 30, 2021

Let’s explore what’s happening with email pixel tracking for open rates, what that means for Marketers, and how Conversica helps companies get the most out of their email marketing and lead outreach. Open Rates Are Dying: What’s Happening Now? Engagement Rates, Not Open Rates, Are the Way of the Future.

Open Rate 52

Open Rate Click Rate CAN-SPAM Trigger Marketing 52

Fount Media

JULY 3, 2023

One critical measure that helps to gauge your business’s email marketing effectiveness is the email open rate. But, how do your open rates stack up against those in your field? Understanding the pulse of your audience is crucial in today’s fast-paced digital world.

Open Rate 40

Open Rate Marketing & Strategy B2B Email Marketing 40

Hubspot

FEBRUARY 8, 2018

Hopefully you have some idea of what your open rate is -- but do you know how you rank against the rest of your industry? Maybe your current rate is 20%. Find out how your email open rate compares to your industry. The overall average open rate across all industries is 32%. Let’s do some quick math.

Open Rate 96

Open Rate Sample Marketing Management Public Relations 96

SendX

JUNE 24, 2021

This helps you create engagement and increase the chances of sales by promoting your brand. Email deliverability is essential in email marketing because you will always want your audience to open whatever you send them and interact with your brand. What Is The Role Of Digital Transformation On Email Deliverability?

Marketing AI 195

Marketing AI Lead Ranking Deliverability CAN-SPAM 195

Hubspot

JULY 12, 2019

I started chatting with a few of my friends in sales to learn more about their best secrets and corresponding open rates, and David Sneider , Sendbloom's former head of growth and current CEO of Deco.Network, provided the following quote: This made sense to me. I hope you found it helpful. Open Rate: 44.3%.

Open Rate 83

Open Rate Campaigns Case Studies Case Study 83

GreenRope

MARCH 9, 2020

5 Ways to Optimize Email Marketing Open Rates. You can’t profit off an email marketing campaign if no one actually opens your emails. For this reason, your open rate is one of the most critical KPIs for judging email marketing success. Here are 5 Ways to Optimize Email Marketing Open Rates: 1.

Open Rate 52

Open Rate Email Marketing Optimization Deliverability 52

SendX

FEBRUARY 4, 2019

Over the course of last few years, I have been helping our customers with their email marketing. Some have seen as high as 2x more opens after moving to SendX and applying the techniques I am about to layout in this post. 2X more opens with a list size of 100k+ means a clear positive effect on your top line.

Open Rate 150

Open Rate Email Marketing Tactics Course 150

Marketing Insider Group

JUNE 8, 2021

KPIs : Conversion rate (landing pages, forms, purchases) and referral pages to conversions. KPIs : Email open rates, social media metrics (likes, shares, follows, mentions), backlinks, time on page, and bounce rate. There are a variety of functions that technology can help you with, including: Streamlining workflows.

Content Marketing 291

Content Marketing Lead Scoring Lead Ranking Planning 291

Hubspot

APRIL 6, 2018

And my favorite source of inspiration is in HubSpot Sales -- I'll open up "Templates" and browse the real emails HubSpot salespeople are sending their prospects. Not only can I see average open rate for individual templates, I can also gauge their performance by response rate and click rate (i.e.,

Open Rate 93

Open Rate Template Peer-to-peer Click Rate 93

Delivra

JANUARY 2, 2019

Two of the most important metrics are the click-through rate and the click-to-open rate. Click-through rate vs. click-to-open rate. The click-through rate (CTR) simply measures how many emails resulted in a recipient clicking your call-to-action link. 3 ways to improve your click-through rate.

Click Rate 51

Click Rate Open Rate CTR Email Marketing 51

Benchmark Email

MARCH 14, 2023

With an eye-catching design, easy-to-read layout, and a clear purpose, your newsletters can become more engaging for your audiences, leading to higher open rates that turn into conversions. However, the… The post 5 Newsletter Templates Ideas That Will Help You Increase Conversions appeared first on Benchmark Email.

Newsletter 105

Newsletter Template Conversion Advertising Benchmark 105

NuSpark Consulting

JUNE 10, 2015

Social media marketing has helped in changing the landscape. These worlds help in attracting attention and help the subject lines to stand out. The post A Guide to Email Subject Line Creation to Optimize Open Rate appeared first on NuSpark Marketing. There is a lot of information online that buyer’s research.

Open Rate 100

Open Rate Telemarketing Optimization Sales Qualified Leads 100

Vidyard

SEPTEMBER 20, 2016

Reltio experienced an open rate on its awareness-building email campaign that was 10 times higher than the company’s average. The University of Waterloo’s Faculty of Applied Health Sciences more than tripled its click-to-open rate for emails to prospective students – and even brought tears to the eyes of one new student’s father.

Open Rate 50

Open Rate Video Marketing Personalization Co-Registration 50

Vidyard

SEPTEMBER 20, 2016

Reltio experienced an open rate on its awareness-building email campaign that was 10 times higher than the company’s average. The University of Waterloo’s Faculty of Applied Health Sciences more than tripled its click-to-open rate for emails to prospective students – and even brought tears to the eyes of one new student’s father.

Open Rate 50

Open Rate Video Marketing Personalization Co-Registration 50

Vidyard

SEPTEMBER 20, 2016

Reltio experienced an open rate on its awareness-building email campaign that was 10 times higher than the company’s average. To help it stand out from all the other marketing conferences that promise to be exciting and different, Influitive created a series of videos about Buck, a wacky camp counselor character.

Open Rate 50

Open Rate Video Marketing Personalization Co-Registration 50

Zoominfo

MARCH 21, 2022

Sending candidates automated emails helps establish an initial touchpoint to get a response from candidates. Text has a considerably higher open rate than email. Better response rates mean a more robust talent pipeline for the organization. But executing all these emails, calls, and text messages is a lot of work.

Automation 130

Automation Zoominfo Multi-Channel Digital Marketing Funnels 130

SendX

JULY 30, 2021

It will help you target the right audience for what you offer besides representing your products or services accurately. By focusing on creating an email marketing campaign that drives clicks and engagement while improving the customer service helps your overall marketing efforts. Why Should You Invest Into SEO? Start with a hook.

Email Marketing 210

Email Marketing SEO Work Management Marketing Management 210

Webbiquity

SEPTEMBER 28, 2022

Email personalization is a strategy brands use to generate customized emails for each recipient on their email list to increase open rates. These lists help the brands group recipients by important attributes (age, location, work role, preferences, etc.). Customizing subject lines using user data can increase open rates.

Email Marketing 340

Email Marketing Personalization Psychographics Marketing & Strategy 340

Martech

MAY 24, 2023

Dig deeper: 6 tactics to create recession-proof email marketing One key signal is that average email open rates are declining, as inboxes filter out promotions and consumers stop bothering to check those folders. Look for signals that a customer isn’t ready to buy yet and needs help learning how a given product might fit.

Email Marketing 104

Email Marketing Gartner Peer-to-peer Privacy Policies 104

SendX

JULY 29, 2021

It will help you target the right audience for what you offer besides representing your products or services accurately. By focusing on creating an email marketing campaign that drives clicks and engagement while improving the customer service helps your overall marketing efforts. Your efforts might include: Keyword optimization.

Email Marketing 197

Email Marketing SEO Work Management Marketing Management 197

Outbound Engine

DECEMBER 7, 2018

If you want to increase email open rates, it’s important to focus on writing strong subject lines. Consider these two statistics: 35 percent of recipients decide if they’ll open an email based on the subject line alone. If you’re still unsure about the ins and out of email marketing, OutboundEngine can help.

Open Rate 40

Open Rate CAN-SPAM Statistics Email Marketing 40

KoMarketing Associates

SEPTEMBER 13, 2022

About 36% said that it could be useful for email retargeting, and the same percentage stated that it could help craft personalized newsletters. Nearly 31% believe it may help them better understand their customer lifecycle. However, the median open rate is 24%, which is an increase of 3% from last year. from last year.

Marketing Report 239

Marketing Report Email Marketing Open Rate Click Rate 239

KEO Marketing

DECEMBER 16, 2014

When it comes to email, one of the most important metrics is the open rate, which of course tells you how many of your email recipients actually opened and viewed the message. Marketers who want to address (and ideally improve) their open rates will need to make mobile a big part of the conversation.

Open Rate 48

Open Rate Mobile Marketing Email Marketing Planning 48

Only B2B

APRIL 14, 2021

It helps the marketer to get precise decision-making ability on any of their marketing campaign. Point to Note – Always keep your data up-to-date and accurate, this will help you to better segregate your prospects and customer list for a personalized marketing campaign. Data is the Asset to any business.

Campaigns 118

Campaigns CAN-SPAM Marketing Budget Deliverability 118

Act-On

FEBRUARY 16, 2024

Begin by checking your open rates. For example, we did a complete audit of our nurture sequences last year and found the open rate was around 25%. Our internal guru, Kelsey Yen, revamped our nurture campaigns, and our open rate jumped from 25% to 48%. Our clickthrough rates increased from 1.32% to 17.93%.

Lead Nurturing 197

Lead Nurturing Lead Scoring Lead Ranking Top of Funnel 197

LeadSquared

OCTOBER 21, 2013

I have already discussed about how you can ensure that your emails do not hit the SPAM box , here is an infographic to help you strategize ways in which you can increase your email open rates. The post How To Increase Email Open Rates [Infographic] appeared first on LeadSquared. Do leave me a comment.

Open Rate 52

Open Rate CAN-SPAM Marketing 52

Contently

JULY 22, 2021

Instead, with the help of its team of trusted freelance Contently writers, Marriott quickly published stories that would fuel its audience’s day dreams about travel. The newsletter averaged a healthy open rate of 15 percent. This one got a 28 percent open rate. ” Local travel for a global audience.

Storytelling 92

Storytelling Open Rate Newsletter Content 92

KoMarketing Associates

MAY 1, 2018

The results were decisive: 98 percent of respondents agreed that personalization helps advance customer relationships, with 74 percent stating it has a “strong” or “extreme” impact. Furthermore, the report took a closer look at how marketers believe their initiatives are paying off.

Personalization 125

Personalization CMO Open Rate Paid Search Agency 125

Marketing Insider Group

FEBRUARY 14, 2023

There’s nothing more frustrating than creating a great email campaign only to get abysmal email open rates. Another good clue; measure your email open rates, and take a look at the subject lines that performed well in the past. I made you a 1-page framework to help. So, how do you do it?

Creativity 325

Creativity Examples Marketing Budget Urgency Marketing 325

KoMarketing Associates

JULY 2, 2018

The data showed that marketers had an average open rate of 28 percent for personalized promotional emails and newsletters in the second quarter of 2018. The Relevancy Group and OneSpot recently conducted “The Email Individualization Imperative” report to determine how various strategies have worked for marketers using email.

Personalization 142

Personalization Broadcasting Blast Campaigns Response Rate 142